Event Marketing Companies in Toronto & How They Can Help
Event marketing companies in Toronto – or any city for that matter – are in constant competition to come up with the next best idea to promote your brand, business or service. After all, event marketing is a large umbrella under which many advertising strategies lay. That free sample of American Honey you sampled in a restaurant = Event Marketing. The interactive photo booth you snapped a photo with at Toronto’s Dundas Square = Event Marketing. Whether you are at sporting event, music festival, or doing your weekly shopping at the grocery store, you are more than likely to interact with or pass by a marketing campaign, whether you know it or not!
There are many event marketing companies in Toronto, but Tigris stands out among these companies for a few reasons. Aside from our diligent and detailed account managers and exceptional events staff, we have strategic partners to support our creative concepts including custom builds, digital experiences and even augmented reality projections. How cool is that?
Events marketing is a unique way of advertising that allows brands to interact directly with the consumer. It gives the brand a chance to get directly in the face of consumers and create a memorable impression. These interactions are targeted directly to a specific individuals or groups that fall within the target demographic of the brand.
Tigris, a well-known Toronto experiential marketing agency, has executed event marketing campaigns all across Canada, literally thousands under our belt. We are an a la carte business however. We are readily available to offer as much or as little help or expertise as our clients need. Ironically, other event marketing companies in Toronto even hire our events staff for their programs – in which case, we are their strategic partners. In other cases, we are direct to the client and have the opportunity to concept, create and customize turnkey activation’s from start to finish.
These activations, from street sampling to interactive booths, require events staff to execute the program and achieve successful results. Events staff are fun, young, energetic people with a passion for promotional events. Although a specific level of education is not a necessity for events staff, we take the time to interview each of the staff on our roster so we know first-hand how well the individual is able to communicate, entertain and sell to consumers. We understand the value of our client’s brand image and want to be able to accurately recommend the best people for each and every job.
Event Marketing Companies in Toronto – A Profile of Some of Tigris’ Campaigns
Event marketing campaigns do not have to be limited to one city, like Toronto. Programs can be nationwide, such as the CGC #MudTour2014 which ran from May 1-Sept. 1/14. Tigris sourced and branded 3 GMC Sierra Pick Up Trucks, booked 3 events staff for the 4 month contract and managed their schedules/hotels rotating through dozens of cities from month to month. The goal of this program was relationship marketing so our team was partnered up with CGC sales reps to interact with construction company workers who use – or could be using – CGC products at their sites. We also managed the inventory of swag in association with our client and troubleshooted any issues that arose from flat tires to cracked windshields. With staff on the road driving 25,000km EACH, anything can happen. As one of the best event marketing companies in Toronto, you have to ready for anything!
There are endless possibilities for an event marketing campaign in Toronto. The city is your oyster! Here are a few Toronto event marketing campaigns Tigris’ agency has executed, taking advantage of the city and using these opportunities to build our clients brand.
Back in 2011, Tigris routinely supplied male promotional models to host product launches for MAC Cosmetics including “Wonder Woman” & “Surf Baby” at malls all across the GTA and even as far as London. The male models added to the experience by interacting with guests and distributing delicious cupcakes!
Last year, Tigris worked with Canderel to supply a team of events staff to distribute marketing material to promote their new Yonge & Grenville condominium at Buskerfest. This is a great example of an event marketing campaign where the client took advantage of a Toronto festival. Our brand ambassadors interacted with over 27,000 individuals at the festival and handed out over 5,000 flyers in 3 days.
This past summer, Tigris worked with Sport Chek to celebrate back to school with a larger than life sized “Mystery Locker”, which was placed inside the Toronto Eaton Centre. The activation required energetic brand ambassadors to interact with over 2,000 shoppers and distribute prizes over 3 days.
As you can see, Tigris stands out among the other event marketing companies in Toronto with our exceptional ideas & dynamic events staff. Our passion is creating events and booking the right people to make your idea come to life. We know how to take advantage of not only Toronto, but other regions to find out the most beneficial spot for your activation. Call us today for a free, no obligations quote at 647-286-9392 for our services in over 15 markets across Canada!
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