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Experiential Marketing Toronto

Wakey, Wakey Canada! TransferWise Works with Tigris, Experiential Marketing Toronto, To Produce Viral Video

As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!

Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

Seal the deal – boutique style 

Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of. 

Executing the idea 

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017

To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor.  At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about. 

#WakeyWakey Canada.

So, how did we pull this off logistically?

As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting. 

Experiential Marketing Toronto

Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice! 

And how did you select those enthusiastic sleep walkers? 

In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:

Are you extremely outgoing/daring and willing to:

  • wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
  • fall asleep on a stranger’s shoulder on the subway?
  • sleepwalk to the front of a queue in a shopping centre?
  • brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?

As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused. 

Experiential Marketing Toronto

On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news! 

You always need a backup plan.

Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening.  Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?

experiential marketing toronto

Experiential Marketing Toronto :: What’s Next for #TeamTigris?

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

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canadian experiential marketing agency

Tigris Turns 13! Celebrating a Canadian Experiential Marketing Agency

The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system. 

As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.

Highlights from our 13 Years as a Canadian Experiential Marketing Agency 

In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.

We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.

Canadian Experiential Marketing Agency

2004 Apple Lounge 

In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night! 

Canadian Experiential Marketing Agency

2005 KRG Children’s Charities

Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers. 

Candian Experiential Marketing Agency

2006  Krista Slack and Associates

You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”

 

Canadian Experiential Marketing Agency

2008 Peroni Sampling

Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.

Canadian Experiential Marketing Agency

2009 Rogers OP Sports Week 

We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!

Canadian Experiential Marketing Agency

2010 Summers at Blur Motorola Promotion 

Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.

Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative.  The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.

Canadian Experiential Marketing Agency

2011 Sun Rype Promotion 

This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!

Canadian Experiential

2012 Appleton Promotion 

Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years! 

In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales. 

Canadian Experiential Marketing Agency

2013 Tide Test with Zoom Media

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.

We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!

Canadian Experiential Marketing Agency

2014 CGC Mud Tour

Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1. 

Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.

Canadian Experiential Marketing Agency

2015 NBA All-Star Tour with FILO Productions 

Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.

Canadian Experiential Marketing Agency

2016 Uncle Ben’s Roaming Hunger 

What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.

The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.

Canadian Experiential Marketing Agency

2017 Brita & ME to We with 6 Degrees 

Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!

A Very Thankful Canadian Experiential Marketing Agency

From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!

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trade show booth ideas

21 Examples of Effective Trade Show Booth Ideas

Trade shows are like Halloween. Each booth resembles a house handing out delicious treats to children in the best costumes. Except, in this case, the ‘children’ are your potential consumers.  Just like Halloween, kids ran to the houses with the best candy and decorations. How do you make your booth the best on the block? Better still, how do you create a booth that is so amazing, people are lined up just to get in? We’ve got 21 trade show booth ideas to help you have your best show yet. 

trade show booth ideas

Use branded giveaways

Consumers love free things and they aren’t picky either. Whether you’re giving away branded pens, phone cleaners or hats, they will take just about anything they can get. Your branded giveaways don’t even have to be related to your brand. Of course, if it does, that’s even better.

At the ACMO Condo Conference, Condor Security gave away sleek, branded baseball caps. Although the hats are unrelated to security, guests loved them and came to the booth just to grab one. What could be better than an entire trade show walking around wearing your branding. Talk about great advertising!

If you’re on a budget, you may want to come up with a unique way to distribute giveaways to manage your inventory. A plinko game, prize wheel or other games can slow down how quickly giveaways disappear. Create a fun activity and also segway into conversation with potential customers.

This tactic is extremely successful when we are hosting events for Wonderlist. Just the sound of the prize wheel brings people over! While waiting in line, our dynamic brand ambassadors engage guests to enter Wonderlist. Once they’ve entered, they can take a spin on the wheel or play Plinko to get a prize. These from hand sanitizer or chapstick to other small, helpful giveaways. On top of that, they have the chance to win AWESOME prizes. At Taste of the Danforth, a free trip to Greece was up for grabs. As you’ll read below, at the Auto Show, $50,000 towards a car was awarded to one lucky winner. 

trade show booth ideas

Incorporate a contest

Not everyone has the budget to offer a grand prize of $50,000 towards a new car. Although with a prize like that, it’s no wonder people are lining up at the Toronto Star booth, shown above. If you decide to organize a contest, make sure it’s easy to participate and the prize is worthwhile. Unsure what to give away? Incorporate your prize into the theme of the trade show. For example, if your company is exhibiting at the Home and Garden Show, you could give guests a chance to win a free garden makeover, gardening gloves or a tool of some kind. By giving away something people will actually use, they will consistently remember your brand over and over again – long after the trade show has come and gone. 

Back in 2014, Tigris created an interactive pop-up closet for Express. In addition to trying out the clothing, passersby had the opportunity to enter a text to win contest. Not only did the contest give participants on the spot prizing (e.g. $50 to use in-store), it also enabled the brand to send our weekly offers and discounts to drive traffic to the store. This helped achieve maximum long-term impact outside of the small period of time we were onsite at each location. The Express activation toured locations in Toronto, Southwest Ontario, Ottawa, Vancouver and even Calgary for a year!

Make room for seating space

Trade shows can be long and tiresome (for vendors – as well as guests!). Offer trade show go-ers an inviting place to relax and unwind. Big, comfy chairs and couches are irresistible at a trade show. Once you’ve got them in your ‘arena’, use this time to build relationships and pitch your services. Back in 2011, Tigris teamed up with Rogers at the National Home Show. Since the Olympics were in full swing, Rogers designed a ski lodge to create a unique and comfortable space for their customers. What could be more tempting than relaxing by a warm fire after hours of walking around? Creating a relaxing atmosphere is one of our favourite trade show booth ideas. 

trade show booth ideas

Lots of samples

If you’re in the food industry, giving away samples is crucial.  It’s what most people love most about these types of trade shows. Especially if you have a unique product that’s difficult to describe, it’s easier to promote your product when people can taste it on the spot. More often than not, consumers go back to their tried and true products. From food and beverage to beauty and health, people are loyal. But give them the chance to try your product out – make them fall in love – land a new customer. We can’t speak more highly about the impact of this trade show booth idea.

trade show booth ideas

Visual Marketing

Let’s jump back to the Halloween analogy. Can you remember which house was your favourite to visit as a child? Maybe it was the house that enclosed their walkway into a haunted path or the house with the smoke machine. Either way, it was the visuals that caught your attention. The same can be done with your trade show booth. When designing visuals, keep the messaging simple and clear, prioritize visuals over text and use your brand colours. Humans are simple – they are attracted to bright and shiny things and people 🙂 The design of your booth should be aligned with your brand image – but keep in mind what is attractive to customers to bring as many of them in as possible.

Quick, informative takeaways

“I’m just on my way to hear the guest speaker”. Trade shows can be packed with speakers, lectures and workshops. Attendees only have a limited amount of time to browse the floor. If someone is eager to cut the conversation, hand them one of your company cards, a brochure or a magazine (pending what you have accessible). If you don’t have time to get into detail about your products, at least they leave with some information about your company. Who knows – they may send you an e-mail later. Alternately, you can take their business card for a draw – so you can follow up with them later. This may not be ideal for some brands, but for service based businesses, this could be the butter to your bread!

trade show booth ideas

Host a photo booth

Whether you have an instant Polaroid print out or send the photos by e-mail, guests always enjoy taking photos. Use this opportunity to include a branded backdrop, banners, flags, props and/or decor. If you’re hosting at a corporate trade show, an effective idea to attract guests is to give them VALUE. Set up a LinkedIn photo shoot so guests can have an updated professional head shot taken for their profile. You’ll see a line up all day long – and you’ll get their info to send them the photo! For more fun trade shows, like the Gourmet Food & Wine Expo, you could incorporate the same photo booth – but with fun props to dress up. For these photos, you could include your company branding so each photo shared digitally reaches even MORE people. How great is that?

Trade Show Booth Ideas – Be strategic with your layout

Purchasing prime real estate at a trade show can get pricey. Even if you’re not front and centre, make sure you consider the layout of your booth. What do people see when they first approach you? How are they entering? From the front or the side? Will they be walking past or through your booth? By considering foot traffic patterns, you’ll be able to place the components of your booth strategically. This is especially important if you have a corner booth – or a booth so large people can enter from all sides. 

trade show booth ideas

Standout with great uniforms

Whether you prefer branded shirts or business casual, it’s easy to stand out with great uniforms. Opt for your brand colours, and ensure the logo is large enough to read from a distance. If you prefer business casual, coordinate with your team beforehand. An example would be for each of the men to wear a black suit with a tie in your brand’s colour. The women could wear black dress pants, with your brands colour for the top. As simple as this sounds, a cohesive team appears more professional – even down to the footwear.

Make lead capturing less invasive

Have you noticed most guests walk around with their name tags flipped backwards? That’s because they don’t want to be harassed while walking the floor. By remaining anonymous, we have no idea if they are a fellow exhibitor or potential client. How do you know if it’s worth your time to speak with them? Make capturing leads less invasive by ditching the scanner. Incorporate a contest where guests give their business cards to enter. This way it’s not invasive and guests give you their information out of their own free will. Place a bowl at the front of your booth with a clear call to action. You’ll notice the bowl full by the end of the day!

 trade show booth ideas

Host a game

Make your booth interactive with a game.  Incorporate virtual reality, iPads, touch screens and more. A great example is the Jeopardy-style game Occupational Health and Safety hosts at their booth. Because they focus on training, the Jeopardy game is extremely relevant. The trivia game runs off iPads, and participants are able to pick from 5 categories. There are 3 basic questions in each category, where each participant will have to answer in the form of a question. Total scores are tallied and a grand prize is awarded at the end of the day. This trade show booth idea gets competitive and keeps your booth looking busy! 

Have a charging station

What could be worse than seeing your phone dip to just 1 bar of power amidst a busy work day? You’d be surprised how many people don’t keep a charger on hand. By having a charging station at your booth, you’ll get lots of guests coming over. As a result, they’ll be forced to stay awhile as their phone charges. Use this opportunity to engage in meaningful conversations while you’ve literally got them plugged-in! 

trade show booth ideas

The right amount of staff

An over staffed booth is overwhelming. No one will want to come over and talk if they see 5 people standing at a booth, eager to pounce. It’s intimidating and uncomfortable. Whether your booth has temporary trade show staff or simply staff from your head office, take space into consideration. For a 10×10 booth space, you wouldn’t want to book more than 2-3 staff. For larger booths, such as 10×20, 4 staff would be sufficient and for 20×20+, 5-6 staff would be optimal. This said, it depends on where you are exhibiting. Different rules apply for vending at outdoor concerts, festivals and special events.  

Hydrate guests

I was once at a trade show where almost every guest was holding a fruit-infused reusable water bottle. The whole time I was thinking, where can I get one?! I searched the trade show floor and finally found the booth I was looking for. Unfortunately, when I got there, they were out of stock, and apparently had been for a few hours. The key lesson here is to have a giveaway people want, and they will find you (even when you’ve run out). More important, make sure you bring enough or come up with a strategic solution to slow down your giveaways (see point above regarding a prize wheel or plinko game). Water is much more efficient than handing out sweets due to the nature of trade shows. They are long and people don’t always remember to stay hydrated. You can also get bottles branded if you want to get really fancy! 

Play music

Make your booth an environment people want to be in. Bring your own speakers, set up your phone and play some tunes. Your playlist is extremely important. Depending on the trade show, consider your demographic and what they want to hear. Whether it’s 90s rock or Taylor Swift, your audience will stop to dance if it’s something they like. While trade shows are geared towards creating customer relationships, obtaining leads and improving sales – it doesn’t mean they also can’t be FUN! Create a memorable experience so the next time your customer hears a song from your playlist, maybe they will think of your brand. 

Use Social Media

You don’t have to create your own hashtag – each trade show usually has their own. For example, the Calgary Home & Garden shows hashtag is #CHGS17. Look up the hashtag on Twitter and see which influencers are talking about the event and whose attending. Make a connection and invite those talking about the trade show to your booth. Everyone likes a personalized invitation. By including the event hashtag, others searching that hashtag are bound to come across your brand. Creating awareness outside of the trade show floor creates added value that extends beyond the limited reach of those who walk by your booth.

trade show booth ideas

Be Prepared and Practice 

How do you break the ice? Regardless of how long you’ve been working for the company, it’s important to practice your opening lines. You may know what you do, but are you good at talking to others about it? Rehearse your opening lines so it seems natural when you’re approaching people. Don’t rush into a hard sale and let the conversation naturally lead to your services.

Are you using promotional models at your booth? Ensure they know their roles onsite. If you simply want them to engage with guests to start a conversation, it’s important they know to pass along serious, potential clients to others within the booth. On the other hand, if you want the staff to become experts on your services, consider a webinar or onsite training prior to the show. 

Trade Show Booth Ideas – Have You Hear of Suggestology?

Use the power of asking questions to engage your customers. Get to know them – people naturally love to talk about themselves and knowledge is power. By learning a bit about them, you can better tailor your conversation and suggest products/services suited to their needs. What could be worse than someone promoting something that is of absolutely no relevance to you? This little trick may take an extra couple minutes per interaction but they will be FAR more impactful.

Speaking of questions, make sure you ask open-ended ones. A great example could be asking a customer what flavour they prefer – blueberry or strawberry. What colour car they like – red or green? Ask them something that requires them to give a thoughtful answer vs. a yes or no, that could result in them simply walking away. This is called the “which close” – by giving a customer options, they are more likely to choose something – in the beginning – or at the close. Rather than asking “do you want to buy ………?” – ask them, “do you want to take home the basic package or the enhanced package today?”. If they are really uninterested, they will let you know. If they are, this is a subliminal and effective tool to guide them on the path to purchase.

Schedule Live Performances 

Make your booth more exciting by scheduling live presentations or inviting a special guest. Promote the performance/person via social media and within the trade show. Try to get it printed in the trade show agenda, or have a speaker announce it during one of the lectures. This gives all guests an incentive to visit your booth. The more awareness, the better. 

A great example is Java Brew. At each of their trade shows, a spokesperson for the brand conducts scheduled performances throughout the day. These performances attract crowds of over 20 people per session. The spokesperson explains the business opportunity on a stage, next to their booth, complete with a microphone and slide show. It’s extremely engaging and therefore, people were inspired to get more information. 

trade show booth ideas

Offer a Special Discount

Can you offer your services and/or products at a special discount? Enlist the ‘fear of missing out’ into your potential clients and consumers. Offer a special discount, unique to the trade show. This will create an incentive and urgency to buy – whether it’s BOGO, or 20% off.  These deeply discounted “act now” deals work best when the potential customer is in a unique place for them, a place they are not likely to be in again for a while. That way, if they want this great deal they have to act now.

Have a Sales Goal 

A clear, realistic sales goal will motivate your employees and give them purpose. If you give each member of your team a specific sales goal (even better, with a performance incentive), they will work that much harder to push sales. Track your inventory each night and re-group with your team each morning. With a goal in mind, divided per person per day, bigger numbers become more realistic rather than saying, sell as much as possible! 

Check in with your team throughout the trade show to assess performance, and reward positive behaviours  – thebalance.com 

In addition to achieving these goals, setting them in advance will also help you benchmark the inventory you need to bring onsite, how much space is required, how many staff you need and even to calculate your return on investment – so you know if participating at the show will, in fact, be worth it. 

Trade Show Staffing Agencies Toronto

Promote the event like it’s your own

Make it known that you are going to attend this trade show. Promote it on your website and social channels. Create a newsletter to send to all of your current and potential contacts. Follow the trade shows social accounts and start engaging. These tactics will gain extra awareness, and people may even think you are sponsoring the event (even if you aren’t!)

Did we miss any of your favourite trade show booth ideas? Let us know in the comments section below our favourite trade show techniques. We hope you enjoyed reading our 21 Examples of Effective Trade Show Booth Ideas – and find it helpful the next time YOU need to attend a trade show!

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Experiential Account Manager

Meet the Team: Trellaney Opara, Experiential Account Manager

Trellaney has worked as an event manager for Tigris since 2015 and was promoted to a full-time experiential account manager in July 2016. Her experience in this role is a great asset to Tigris as an account manager. She is currently completing her Event and Meeting Management Certification at George Brown. Most recently, she is managing large-scale sampling events across Ontario and British Columbia. 

Learn more about Trellaney, our Experiential Account Manager, and you’ll discover how it may take a while to figure out what your dream is. But once you do, dropping everything to pursue it is totally worth it. 

How did your journey with Tigris begin?

Last year, I was at a job that didn’t challenge or motivate me. I was stuck! I knew I needed a change. I needed to find somewhere that encouraged a team environment and a career that I was passionate about, but didn’t know how or where to start. Then a friend told me about a website focused on networking and I decide to take a chance. One thing led to another and I ended up meeting Serena at a local coffee shop. I knew after that meeting, I needed to take a chance on myself. So, I left my corporate job, which led to an opportunity to be an Event Manager for the Canadian Tire Dealer Convention. The rest is history!

Experiential Account Manager

 What motivates you to get up and do a great job every day?

Doing what I love with an awesome team! Before I would wake up each day and dread going into work and when I did, I would watch the hours go by very slowly. Now, I go into work and time goes by WAY too fast. Today I work with an amazing team of women, who encourage and motivate each other. Now I am in a career I love with people I admire.

If you could go one place in the world, where would it be and why?

This is a tough question, as my list of places I want to go is forever growing. However, I would have to say India and Sir Lanka! Eventually, I will be able to visit these amazing places. 

What makes your life rewarding?

Working at Tigris has allowed me to create a work/life balance, where I have the opportunity to explore my interests. Filling my life with amazing friends, family and the opportunity to travel to mysterious locations makes my life rewarding.

Experiential Account Manager

Is an Experiential Account Manager what you always wanted to do growing up?

No, it’s not! Growing up I thought there were only ballerinas’, doctors, and lawyers. Therefore I wanted to be a ballerina, who was a lawyer and doctor on weekends. I had no idea a position as an Experiential Account Manager even existed!

It wasn’t until I interned for Fashion Week of Canada, where I started to have an interest for events and understand that there were a lot of different, unique careers out there such as this one.

Describe your ideal weekend.

A quick getaway to Paris, France. During the day, I would be stuffing my face with croissants and macaroons, while popping in and out of museums and shops. At night drinking wine under the Eiffel Tower.

Experiential Account ManagerIf you could live in a book, TV show or movie, what would it be?

Gossip Girl – strictly for the fashion, not the drama.

What are the three top traits you look for in a best friend?

Loyalty, trustworthy and a sense of humour! I’m really lucky that all my friends have these.

 

Dead or Alive, who would you have dinner with and what would you order?

My grandmother. I’d love the opportunity to tell her all the amazing things happening in my life and my family’s. We’d have dinner in Argentina. We’d jet set to Argentina for dinner at La Cabrera then take in a tango show!

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Don’t be scared to take a chance on yourself!  

Trellaney Opara, Experiential Event Manager

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best event staffing agency toronto

Memorable Experiences with the Best Event Staffing Agency Toronto

Companies that take care of their talent are the best to work for, wouldn’t you agree? We want our team to consider us the best event staffing agency Toronto. We’re doing our best to make our brand ambassadors happy. 

Because our team of events staff are independent contractors, they are booked on an event to event basis. Although we can not offer traditional benefits, Tigris offers many opportunities for our team to grow financially and intellectually. We encourage our staff to bring in business for Tigris through their own efforts. Doing so will bring them a commission worth 10% of the profit. This is on top of the hourly rate they receive working our events. The highest commission paid to date was $3,000! 

Intellectually, we offer our team the opportunity to grow within the company by working as a Team Lead or Event Manager. In addition, specific members film a Facebook Live Video showcasing their role at each event.  This allows staff to contribute to our social media channels. On Facebook alone, we are nearing 50,000 followers!

We believe we offer our team unique opportunities, but it’s always better to hear it first-hand. Our Toronto roster shares some of their most memorable experiences with #TeamTigris. 

Tigris Testimonials: Memorable Experiences with the Best Event Staffing Agency Toronto 

best event staffing agency toronto

…The best part about working with Tigris are the great relationships you build, with not only your team but the customers as well. I absolutely love meeting new people and making someone’s day! Whether it be giving out free samples or just informing people about great events and initiatives, the take back is so rewarding. My favourite Tigris experience was probably when I worked with Tiger Towel at Woodbine Park. The great team I worked with made the day fun, entertaining and eventful. We all had each other’s backs and were quick to help out where needed. Working with the public was amazing as well. They were so excited to play the game and try to win the tiger stuffed animal. I truly look forward to many more events like this in the future. – Stephanie C

best event staffing agency toronto

My favourite Tigris event so far has been the GQ NBA party, working for a very popular fashion magazine during the NBA All-Star Tour. This was truly  an experience of a life time especially after seeing my photo published on the GQ Blog (as seen above) – Fady Z

Positive Experiences with Tigris’ Promotional Models 

best event staffing agency toronto

Working with Tigris has been amazing! They have always been so inclusive. I feel like they genuinely care about my well-being when I work with them. I met one of my closest friends working with Tigris at the Auto Show last year, and I also scored the best pair of black leggings I own. A win-win situation, very common when I’m with Tigris! I even scored a two month full-time work opportunity with them this past fall. I learned so much! – Alyssa O

best event staffing agency toronto

I would have to say my favourite Tigris experience was the Tigris group interview. This was the first time I got to meet the Tigris team in person and it was such a positive experience, I still remember being asked what the name of my autobiography would be and having a great laugh about it afterwards! I knew that I wanted to work with Tigris when I saw how dedicated the team was and how passionate they were about what they did! – Angela Z

Team Up With Tigris Events, Best Event Staffing Agency Toronto

If these testimonials got you excited to join the team, apply today! We are consistently recruiting nationwide across Canada. To apply, send 2-3 recent photos and your resume to recruiting@tigriseventsinc.com. If you’re interested hiring Tigris brand ambassadors or promotional models for your next event, contact us today for a free quote. 

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Contest Marketing for Under Armour #BoostYourHealth

Feature Image courtesy of: Hudsons’s Bay Company

Hudson’s Bay Company announced that January is the month to #BoostYourHealth. In addition to sharing tips online, an in-store event at Hudson Bay Queen Street was executed to help shoppers accomplish their wellness goals. Several vendors used interactive contest marketing to participate and acknowledge their support for the #BoostYourHealth movement.

Because 2017 wellness goals and resolutions start now. – The Point, HBC

Athletic Events Staff

January 14th was a full day of in-store events celebrating different ways to boost your health. Tigris joined forces with Under Armour for a contest marketing campaign, Spin to Win. Shoppers can jump on an exercise bike to win a complete Under Armour look (that’s including the shoes!). The number of entries each participant receives is related to how many calories they can burn on their bikes. For example, if you were to burn 10 calories in 30 seconds, you can enter the contest 10 times. As you can imagine, it got a bit competitive! 

Because shoppers came in non-athletic attire the latest Under Armour shoes were available for participants to try on. The right shoes can increase your athletic performance because it’s impossible to spin in heels! After participating, each contestant was given a 20%-off coupon for in-store purchases, valid that day only. Many people loved the shoes so much, they bought them on the spot!

4 Reasons Why You Should Incorporate Contest Marketing Into Your Next Event

contest marketing

Increase your database & learn valuable information about your consumer

In order for shoppers to participate in the contest, they must enter through an online waiver via iPad. This waiver collects various data about each participant including gender, phone number and e-mail. With permission, each e-mail is entered into the Under Armour e-newsletter database. Consumers are now eligible to receive e-mails about upcoming sales and new products. Consumers are less hesitant to give their information when they receive something in return. 

Participants become brand ambassadors

Throughout the day, close to 200 shoppers participated in the Spin to Win contest. Each participant, eager to share their experience online, took multiple photos and videos of the activation. In addition, our team snapped action shots as the calories burned away. Because this is such a fun and unique opportunity, everyone was eager to share their experience on social media. As a result, participants became brand ambassadors for, Under Armour. They spread awareness by posting their photos with their experience, along with tagging Under Armour and using #BootYourHealth. As a result, these images were shared with hundreds of their friends and followers. It’s like a domino effect! 

Athletic Events Staff

Contests are affordable!

The overall concept of a contest is extremely affordable. Gathering information is free. In addition, brands usually give away products they have available in stock, therefore there is minimal to no out of pocket cost. For the #BoostYourHealth campaign, Under Armour designed a branded metal cube installation, complete with 2 spin bikes, a spin instructor, multiple iPads, and Tigris brand ambassadors. However, all of these extra components did come at an extra cost. Therefore it’s up to you how interactive and big you want your contest marketing to be! 

Increase Sales 

Ultimately, this activation encourages onsite sales by allowing participants to try on the shoes while spinning. The comfort, look and feel of the shoes are impossible to ignore. It was easy to see participants falling in love with the shoes as they slipped them on. In addition, the activation was in the middle of Under Armour’s clothing section. Participants were surrounded by the newest clothing, and Tigris brand ambassadors were wearing the latest apparel. It was impossible NOT to buy something!

Try Contest Marketing At Your Next Event

Contest marketing works for all types of brands, from retail to alcohol. Consumers love the opportunity to win something free. This especially true if it’s from a brand they value and love. Try contest marketing at your next event. You can even tie the concept into social media!

Because contest marketing has multiple benefits, it’s a great tactic to use. However, it must be done properly. Even if a contest provides a great prize, people may be reluctant to provide you with their contact information. That’s where our brand ambassadors come in. Our team is trained to take on a brand’s persona and encourage contest participation. Contact Tigris today to learn more about our event staffing services. We operate nationwide across Canada with over 2,000 events staff on the team.

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Product Promotion & Sampling for Original 16

When the Presidents slogan is “We eat, drink and sleep beer”, we figured we could get behind a company like that! As a fellow small business with a lot of passion, Tigris is pleased to announce our series of samplings with Original 16.  

Product Promotion for A Unique Canadian Brewery

Imagine your workplace was about to close down, and everyone was going to lose their jobs. Pretty scary thought, isn’t it? Thankfully, in most businesses, you are surrounded with like-minded individuals. When an impending closure spelt the end of an area and the loss of jobs for 40 employees, 16 brave men put their life savings together to start their own brewery (Great Western Brewery). They took a chance and founded Original 16. Today, Great Western Brewery is one of Canada’s most successful regional brewers and an internationally recognised producer of world-class beer.

Product Promotion

Brewed in Saskatoon, Saskatchewan, this is a Canadian success story we are proud to represent. Here at Tigris, we promote great brands and businesses to potential and current consumers. What’s the best way to promote a beverage? In-store sampling!  

GWB provided Tigris with a list of 25 stores to target throughout January 13-28. The samplings were only to occur on Fridays and Saturdays, which are known for high traffic within the selected stores. We reached out to our qualified brand ambassadors and created a team of certified individuals to rotate product sampling each weekend. Once we had the right people in place, our client was to send supplies to the staff. 

Product Promotion is All About the Branding!

Product PromotionAs you know, most people are usually in a rush to get in and out of stores. Especially within a liquor store on a weekend, because customers usually know what they want and aren’t browsing around. To grab their attention, a brand must have an eye-catching product promotion. Original 16 sent our team Original 16 black t-shirts, plastic branded table covers and branded sampling cups.  Doesn’t Courtney look professional in her uniform?

Although our team looks the part, it’s important that they are also able to sell the product. It’s important to have realistic sales goal in mind while sampling. For each shift, our team was to sell a minimum of 12 Mixer Packs.  That’s 3 cases per hour, which is a reasonable goal! The purpose of the Mixer Pack is to give customers a deal for purchasing their two favourite products. The pack includes 6 Canadian Pale Ale + 6 Canadian Copper Ale.

Our team was able to consistently sample and sell the product to beer drinkers. As a result, Original 16 has selected another 25 stores for a sampling in February. Our team is excited to meet and surpass those sales goals!

Making Your Product Promotion Measurable 

It’s not enough to simply track sales. Because you need to know everything you can about the people purchasing your product. Our team observes and tracks down various facts about each person that samples the product. This includes gender, age and weather conditions. In addition, our team asks each sampler for feedback. They ask them about the branding, taste and price. All of this informative is documented into a detailed report for the client after each product promotion. 

product promotion

This information will help our clients learn more about their target demographic. As a result, you can see why product sampling is so valuable. You increase sales and new consumers while learning more about your audience!

Execute an Effective Product Promotion 

Gain exposure, increase sales and collect valuable information with a product promotion. Tigris operates in over 15 markets across Canada including Toronto, Calgary, Ottawa and Vancouver. Contact us today for a free quote on our experiential staffing services. 

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marketing sales manager

Nicole Delorme – Marketing Sales Manager

As the Marketing Sales Manager at Tigris, Nicole is responsible for Tigris’ internet marketing, social media, and sales.  In addition, she assists with event planning and coordination. Nicole earned her Digital Marketing and Sales Certification in 2015 to support her role at Tigris. Currently, she is completing her Social Media Marketing Certificate at George Brown College. With all this education in addition to her Bachelor’s Degree from Ryerson, she’s fully equipped for the job!

Learn more about Nicole and how far she’s come since her very first event as a brand ambassador with Tigris! 

marketing sales managerHow did your journey as the Marketing Sales Manager with Tigris begin?

I’m scrolling through Instagram one day and spot a post for upcoming Tigris group interviews in Toronto.  At the time, I was attending Ryerson for Radio and Television Arts,  working for 99.9 Virgin Radio on the events team and as a Barista at Second Cup. Like many of our staff, I am a serious multi-tasker! I had never heard of brand ambassadors or promotional models before, and after taking a quick look at the Tigris website, I was instantly intrigued.

As instructed, I followed the process and submitted my photos and resume, then attended the group interviews in Toronto. I remember leaving those interviews truly inspired – not only by the women leading the interview but from the people who attended. Little did I know, one year later I would be hosting those group interviews!

My very first event was the Canadian Tire NASCAR weekend. I worked alongside 30 other brand ambassadors and was blown away that I was actually getting paid to have this much fun.

That spring, I graduated from Ryerson and started applying for full-time jobs. Coincidentally, Serena was hiring within the head office. Although I applied for a position I wasn’t quite yet qualified for, Serena met with me and offered me a part time position. today I am the Marketing Sales Manager at Tigris and I am responsible for our social media, website content, incoming sales, quotes, recruiting, as well as managing events. 

marketing sales managerWhat motivates you to get up and do a great job every day?

Definitely, the people I work with. Our clients, brand ambassadors and the women that work alongside me in the head office are all truly inspiring people. Especially the women in the office – we are all so different and talented in various ways that it makes each day pretty interesting!

If you could go one place in the world, where would it be and why?

There isn’t one specific place I’d like to go, but I aim to travel to two destinations per year. Tackle the world one trip at a time!

What makes your life rewarding?

That feeling you get when you’ve helped, motivated or collaborated with someone.

marketing sales managerIs what you’re doing now (Marketing Sales Manager) what you always wanted to do growing up?

I didn’t even know my job existed when I was growing up (I had no idea what experiential marketing was). Growing up, I wanted to be an orthodontist but me and physics didn’t work out so well. I went to Ryerson hoping to be the next Cheryl Hickey. Along with classes in front of the camera, my program included several writing courses. I’m an avid reader and realized writing was something I enjoyed much more than reading off a screen, so I worked on pursuing those skills instead. Now I write Tigris’ blog posts, social media, event portfolios, newsletters and press releases! 

Describe your ideal weekend.

My ideal weekend includes getting in a quick workout, singing karaoke with friends and eating dessert. 

If You Could Live In A Book, TV Show Or Movie, What Would It Be?

Right now I’m obsessed with Nashville –  I’d love to live in that TV show and be a singer under Rayna James’ record label.

What are the three top traits you look for in a best friend?

I surround myself with people who motivate, inspire and make me laugh uncontrollably.

Dead or Alive, who would you have dinner with and what would you order?

I absolutely love Blake Lively – from her sense of style to the roles she’s played, I’m a definitely a fan. We’d go for dessert and I’d order either a chocolate molten lava cake or New York style cheesecake.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Value each and every relationship you make, and stay in contact with the people you meet.

– Nicole Delorme, Marketing Sales Manager 

 

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