Brand Ambassadors

Sales Promotion Marketing

Snack a Smile: Healthy Sales Promotion Marketing with a Twist!

You may be wondering why we’ve got a mascot of a giant Mandora orange in the photo above. You may also be asking yourself, what’s a Mandora? The photo above showcases a unique sales promotion, Snack a Smile! Sales promotion marketing is a type of marketing aimed at the consumer and can be used to introduce a new product and/or increase sales. There are endless ways to execute a sales promotion, and it’s important that you do so to give your brand extra visibility. 

The Snack a Smile program is co-financed by the European Union. Their goal is to promote qualitative citrus fruits from Cyprus to Canadian consumers. The fruits promoted include the Cyprus Mandora (a cross between a mandarin and an orange) and Grapefruit.

sales promotion marketing

Cyprus Mandora

Now that you know it’s a cross between a mandarin and an orange, what else makes it different? The Mandora is easily mistaken for a clementine, but its skin is thicker and the fruit contains seeds. The taste is more acidic than a clementine and a little but tougher to peel. But trust us, the taste is well worth the effort!

sales promotion marketing

Cyprus Grapefruit

These are regarded among the best citrus fruit in the world! Grapefruits have a high juice and sugar content. Grapefruits are low in calories but are full of nutrients and an excellent source of vitamins A and C.

Planning, Staffing & Executing a Healthy Sales Promotion Marketing

Sales Promotion Marketing  

The program kicked off with multiple in-store samplings at various grocery stores across Ontario. The finale, Snack a Smile, required lots of planning and working alongside our trusted vendors.

To give you an idea of all the logistics, Tigris coordinated and supplied:

  • 1 Onsite Event Manager
  • 4 Food Safety Certified Brand Ambassadors
  • 2 Demo Stations
  • 1 Pull-Up Banner
  • 1 Mascot Outfit
  • Emoji Cut-Outs
  • 1 ipod pre-programmed with music from Greece + 1 speaker
  • Bicycle (for contest winner)
  • Branded Shirts & Hats
  • Sampling Supplies: juicer, gloves, knives, cutting boards, cups, napkins 
  • Venue Access / Permit

In addition to sourcing supplies and logistics, we only had a month to source and secure a venue! The activation included many components for a truly experiential experience for consumers. They were able to sample freshly squeezed fruit juices & slices, as well as take fruit to go. We also had a draw to win a bright yellow and orange bicycle was won by one lucky participant. Guests were shocked that we were giving away fresh produce for free and eager to learn more about the fruits. Many left with brochures to bring to their local grocer to bring the fruits to their store. Overall, it was an extremely successful sales promotion marketing. 

Guests were shocked that we were giving away fresh produce for free and eager to learn more about the Cyprus fruits. Many left with brochures to bring to their local grocer so they could purchase the fruits regularly. Overall, it was an extremely successful sales promotion marketing. 

What To Do With the Leftovers? 

Sales Promotion Marketing

Post-event, there were some leftovers. A person can only eat so much fruit! Thanks to the European Union and Cyprus fruits, Tigris was able to donate the leftovers to Feed the Need Durham and Girls Inc. They were thankful for the donation and we couldn’t be happier to help two amazing organizations. 

Tigris is a firm believer in supporting local and global community causes and environmental issues.  Since 2008, we have proudly donated more than $20,000 from company profits to the various organizations (and people). You can view the full list here

In addition to funds donated, Tigris’ CEO has also been donating her time to sit on the board with Camp Trillium, a camp for children with cancer and their families. She has completed 2 years of a 3 year board position and is chairing their new initiative, “Camp out for Cancer” which takes place Oct. 14, 2017.

 

Read More
canadian experiential marketing agency

Tigris Turns 13! Celebrating a Canadian Experiential Marketing Agency

The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system. 

As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.

Highlights from our 13 Years as a Canadian Experiential Marketing Agency 

In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.

We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.

Canadian Experiential Marketing Agency

2004 Apple Lounge 

In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night! 

Canadian Experiential Marketing Agency

2005 KRG Children’s Charities

Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers. 

Candian Experiential Marketing Agency

2006  Krista Slack and Associates

You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”

 

Canadian Experiential Marketing Agency

2008 Peroni Sampling

Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.

Canadian Experiential Marketing Agency

2009 Rogers OP Sports Week 

We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!

Canadian Experiential Marketing Agency

2010 Summers at Blur Motorola Promotion 

Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.

Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative.  The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.

Canadian Experiential Marketing Agency

2011 Sun Rype Promotion 

This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!

Canadian Experiential

2012 Appleton Promotion 

Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years! 

In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales. 

Canadian Experiential Marketing Agency

2013 Tide Test with Zoom Media

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.

We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!

Canadian Experiential Marketing Agency

2014 CGC Mud Tour

Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1. 

Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.

Canadian Experiential Marketing Agency

2015 NBA All-Star Tour with FILO Productions 

Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.

Canadian Experiential Marketing Agency

2016 Uncle Ben’s Roaming Hunger 

What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.

The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.

Canadian Experiential Marketing Agency

2017 Brita & ME to We with 6 Degrees 

Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!

A Very Thankful Canadian Experiential Marketing Agency

From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!

Get A Free Quote

Read More
trade show booth ideas

21 Examples of Effective Trade Show Booth Ideas

Trade shows are like Halloween. Each booth resembles a house handing out delicious treats to children in the best costumes. Except, in this case, the ‘children’ are your potential consumers.  Just like Halloween, kids ran to the houses with the best candy and decorations. How do you make your booth the best on the block? Better still, how do you create a booth that is so amazing, people are lined up just to get in? We’ve got 21 trade show booth ideas to help you have your best show yet. 

trade show booth ideas

Use branded giveaways

Consumers love free things and they aren’t picky either. Whether you’re giving away branded pens, phone cleaners or hats, they will take just about anything they can get. Your branded giveaways don’t even have to be related to your brand. Of course, if it does, that’s even better.

At the ACMO Condo Conference, Condor Security gave away sleek, branded baseball caps. Although the hats are unrelated to security, guests loved them and came to the booth just to grab one. What could be better than an entire trade show walking around wearing your branding. Talk about great advertising!

If you’re on a budget, you may want to come up with a unique way to distribute giveaways to manage your inventory. A plinko game, prize wheel or other games can slow down how quickly giveaways disappear. Create a fun activity and also segway into conversation with potential customers.

This tactic is extremely successful when we are hosting events for Wonderlist. Just the sound of the prize wheel brings people over! While waiting in line, our dynamic brand ambassadors engage guests to enter Wonderlist. Once they’ve entered, they can take a spin on the wheel or play Plinko to get a prize. These from hand sanitizer or chapstick to other small, helpful giveaways. On top of that, they have the chance to win AWESOME prizes. At Taste of the Danforth, a free trip to Greece was up for grabs. As you’ll read below, at the Auto Show, $50,000 towards a car was awarded to one lucky winner. 

trade show booth ideas

Incorporate a contest

Not everyone has the budget to offer a grand prize of $50,000 towards a new car. Although with a prize like that, it’s no wonder people are lining up at the Toronto Star booth, shown above. If you decide to organize a contest, make sure it’s easy to participate and the prize is worthwhile. Unsure what to give away? Incorporate your prize into the theme of the trade show. For example, if your company is exhibiting at the Home and Garden Show, you could give guests a chance to win a free garden makeover, gardening gloves or a tool of some kind. By giving away something people will actually use, they will consistently remember your brand over and over again – long after the trade show has come and gone. 

Back in 2014, Tigris created an interactive pop-up closet for Express. In addition to trying out the clothing, passersby had the opportunity to enter a text to win contest. Not only did the contest give participants on the spot prizing (e.g. $50 to use in-store), it also enabled the brand to send our weekly offers and discounts to drive traffic to the store. This helped achieve maximum long-term impact outside of the small period of time we were onsite at each location. The Express activation toured locations in Toronto, Southwest Ontario, Ottawa, Vancouver and even Calgary for a year!

Make room for seating space

Trade shows can be long and tiresome (for vendors – as well as guests!). Offer trade show go-ers an inviting place to relax and unwind. Big, comfy chairs and couches are irresistible at a trade show. Once you’ve got them in your ‘arena’, use this time to build relationships and pitch your services. Back in 2011, Tigris teamed up with Rogers at the National Home Show. Since the Olympics were in full swing, Rogers designed a ski lodge to create a unique and comfortable space for their customers. What could be more tempting than relaxing by a warm fire after hours of walking around? Creating a relaxing atmosphere is one of our favourite trade show booth ideas. 

trade show booth ideas

Lots of samples

If you’re in the food industry, giving away samples is crucial.  It’s what most people love most about these types of trade shows. Especially if you have a unique product that’s difficult to describe, it’s easier to promote your product when people can taste it on the spot. More often than not, consumers go back to their tried and true products. From food and beverage to beauty and health, people are loyal. But give them the chance to try your product out – make them fall in love – land a new customer. We can’t speak more highly about the impact of this trade show booth idea.

trade show booth ideas

Visual Marketing

Let’s jump back to the Halloween analogy. Can you remember which house was your favourite to visit as a child? Maybe it was the house that enclosed their walkway into a haunted path or the house with the smoke machine. Either way, it was the visuals that caught your attention. The same can be done with your trade show booth. When designing visuals, keep the messaging simple and clear, prioritize visuals over text and use your brand colours. Humans are simple – they are attracted to bright and shiny things and people 🙂 The design of your booth should be aligned with your brand image – but keep in mind what is attractive to customers to bring as many of them in as possible.

Quick, informative takeaways

“I’m just on my way to hear the guest speaker”. Trade shows can be packed with speakers, lectures and workshops. Attendees only have a limited amount of time to browse the floor. If someone is eager to cut the conversation, hand them one of your company cards, a brochure or a magazine (pending what you have accessible). If you don’t have time to get into detail about your products, at least they leave with some information about your company. Who knows – they may send you an e-mail later. Alternately, you can take their business card for a draw – so you can follow up with them later. This may not be ideal for some brands, but for service based businesses, this could be the butter to your bread!

trade show booth ideas

Host a photo booth

Whether you have an instant Polaroid print out or send the photos by e-mail, guests always enjoy taking photos. Use this opportunity to include a branded backdrop, banners, flags, props and/or decor. If you’re hosting at a corporate trade show, an effective idea to attract guests is to give them VALUE. Set up a LinkedIn photo shoot so guests can have an updated professional head shot taken for their profile. You’ll see a line up all day long – and you’ll get their info to send them the photo! For more fun trade shows, like the Gourmet Food & Wine Expo, you could incorporate the same photo booth – but with fun props to dress up. For these photos, you could include your company branding so each photo shared digitally reaches even MORE people. How great is that?

Trade Show Booth Ideas – Be strategic with your layout

Purchasing prime real estate at a trade show can get pricey. Even if you’re not front and centre, make sure you consider the layout of your booth. What do people see when they first approach you? How are they entering? From the front or the side? Will they be walking past or through your booth? By considering foot traffic patterns, you’ll be able to place the components of your booth strategically. This is especially important if you have a corner booth – or a booth so large people can enter from all sides. 

trade show booth ideas

Standout with great uniforms

Whether you prefer branded shirts or business casual, it’s easy to stand out with great uniforms. Opt for your brand colours, and ensure the logo is large enough to read from a distance. If you prefer business casual, coordinate with your team beforehand. An example would be for each of the men to wear a black suit with a tie in your brand’s colour. The women could wear black dress pants, with your brands colour for the top. As simple as this sounds, a cohesive team appears more professional – even down to the footwear.

Make lead capturing less invasive

Have you noticed most guests walk around with their name tags flipped backwards? That’s because they don’t want to be harassed while walking the floor. By remaining anonymous, we have no idea if they are a fellow exhibitor or potential client. How do you know if it’s worth your time to speak with them? Make capturing leads less invasive by ditching the scanner. Incorporate a contest where guests give their business cards to enter. This way it’s not invasive and guests give you their information out of their own free will. Place a bowl at the front of your booth with a clear call to action. You’ll notice the bowl full by the end of the day!

 trade show booth ideas

Host a game

Make your booth interactive with a game.  Incorporate virtual reality, iPads, touch screens and more. A great example is the Jeopardy-style game Occupational Health and Safety hosts at their booth. Because they focus on training, the Jeopardy game is extremely relevant. The trivia game runs off iPads, and participants are able to pick from 5 categories. There are 3 basic questions in each category, where each participant will have to answer in the form of a question. Total scores are tallied and a grand prize is awarded at the end of the day. This trade show booth idea gets competitive and keeps your booth looking busy! 

Have a charging station

What could be worse than seeing your phone dip to just 1 bar of power amidst a busy work day? You’d be surprised how many people don’t keep a charger on hand. By having a charging station at your booth, you’ll get lots of guests coming over. As a result, they’ll be forced to stay awhile as their phone charges. Use this opportunity to engage in meaningful conversations while you’ve literally got them plugged-in! 

trade show booth ideas

The right amount of staff

An over staffed booth is overwhelming. No one will want to come over and talk if they see 5 people standing at a booth, eager to pounce. It’s intimidating and uncomfortable. Whether your booth has temporary trade show staff or simply staff from your head office, take space into consideration. For a 10×10 booth space, you wouldn’t want to book more than 2-3 staff. For larger booths, such as 10×20, 4 staff would be sufficient and for 20×20+, 5-6 staff would be optimal. This said, it depends on where you are exhibiting. Different rules apply for vending at outdoor concerts, festivals and special events.  

Hydrate guests

I was once at a trade show where almost every guest was holding a fruit-infused reusable water bottle. The whole time I was thinking, where can I get one?! I searched the trade show floor and finally found the booth I was looking for. Unfortunately, when I got there, they were out of stock, and apparently had been for a few hours. The key lesson here is to have a giveaway people want, and they will find you (even when you’ve run out). More important, make sure you bring enough or come up with a strategic solution to slow down your giveaways (see point above regarding a prize wheel or plinko game). Water is much more efficient than handing out sweets due to the nature of trade shows. They are long and people don’t always remember to stay hydrated. You can also get bottles branded if you want to get really fancy! 

Play music

Make your booth an environment people want to be in. Bring your own speakers, set up your phone and play some tunes. Your playlist is extremely important. Depending on the trade show, consider your demographic and what they want to hear. Whether it’s 90s rock or Taylor Swift, your audience will stop to dance if it’s something they like. While trade shows are geared towards creating customer relationships, obtaining leads and improving sales – it doesn’t mean they also can’t be FUN! Create a memorable experience so the next time your customer hears a song from your playlist, maybe they will think of your brand. 

Use Social Media

You don’t have to create your own hashtag – each trade show usually has their own. For example, the Calgary Home & Garden shows hashtag is #CHGS17. Look up the hashtag on Twitter and see which influencers are talking about the event and whose attending. Make a connection and invite those talking about the trade show to your booth. Everyone likes a personalized invitation. By including the event hashtag, others searching that hashtag are bound to come across your brand. Creating awareness outside of the trade show floor creates added value that extends beyond the limited reach of those who walk by your booth.

trade show booth ideas

Be Prepared and Practice 

How do you break the ice? Regardless of how long you’ve been working for the company, it’s important to practice your opening lines. You may know what you do, but are you good at talking to others about it? Rehearse your opening lines so it seems natural when you’re approaching people. Don’t rush into a hard sale and let the conversation naturally lead to your services.

Are you using promotional models at your booth? Ensure they know their roles onsite. If you simply want them to engage with guests to start a conversation, it’s important they know to pass along serious, potential clients to others within the booth. On the other hand, if you want the staff to become experts on your services, consider a webinar or onsite training prior to the show. 

Trade Show Booth Ideas – Have You Hear of Suggestology?

Use the power of asking questions to engage your customers. Get to know them – people naturally love to talk about themselves and knowledge is power. By learning a bit about them, you can better tailor your conversation and suggest products/services suited to their needs. What could be worse than someone promoting something that is of absolutely no relevance to you? This little trick may take an extra couple minutes per interaction but they will be FAR more impactful.

Speaking of questions, make sure you ask open-ended ones. A great example could be asking a customer what flavour they prefer – blueberry or strawberry. What colour car they like – red or green? Ask them something that requires them to give a thoughtful answer vs. a yes or no, that could result in them simply walking away. This is called the “which close” – by giving a customer options, they are more likely to choose something – in the beginning – or at the close. Rather than asking “do you want to buy ………?” – ask them, “do you want to take home the basic package or the enhanced package today?”. If they are really uninterested, they will let you know. If they are, this is a subliminal and effective tool to guide them on the path to purchase.

Schedule Live Performances 

Make your booth more exciting by scheduling live presentations or inviting a special guest. Promote the performance/person via social media and within the trade show. Try to get it printed in the trade show agenda, or have a speaker announce it during one of the lectures. This gives all guests an incentive to visit your booth. The more awareness, the better. 

A great example is Java Brew. At each of their trade shows, a spokesperson for the brand conducts scheduled performances throughout the day. These performances attract crowds of over 20 people per session. The spokesperson explains the business opportunity on a stage, next to their booth, complete with a microphone and slide show. It’s extremely engaging and therefore, people were inspired to get more information. 

trade show booth ideas

Offer a Special Discount

Can you offer your services and/or products at a special discount? Enlist the ‘fear of missing out’ into your potential clients and consumers. Offer a special discount, unique to the trade show. This will create an incentive and urgency to buy – whether it’s BOGO, or 20% off.  These deeply discounted “act now” deals work best when the potential customer is in a unique place for them, a place they are not likely to be in again for a while. That way, if they want this great deal they have to act now.

Have a Sales Goal 

A clear, realistic sales goal will motivate your employees and give them purpose. If you give each member of your team a specific sales goal (even better, with a performance incentive), they will work that much harder to push sales. Track your inventory each night and re-group with your team each morning. With a goal in mind, divided per person per day, bigger numbers become more realistic rather than saying, sell as much as possible! 

Check in with your team throughout the trade show to assess performance, and reward positive behaviours  – thebalance.com 

In addition to achieving these goals, setting them in advance will also help you benchmark the inventory you need to bring onsite, how much space is required, how many staff you need and even to calculate your return on investment – so you know if participating at the show will, in fact, be worth it. 

Trade Show Staffing Agencies Toronto

Promote the event like it’s your own

Make it known that you are going to attend this trade show. Promote it on your website and social channels. Create a newsletter to send to all of your current and potential contacts. Follow the trade shows social accounts and start engaging. These tactics will gain extra awareness, and people may even think you are sponsoring the event (even if you aren’t!)

Did we miss any of your favourite trade show booth ideas? Let us know in the comments section below our favourite trade show techniques. We hope you enjoyed reading our 21 Examples of Effective Trade Show Booth Ideas – and find it helpful the next time YOU need to attend a trade show!

Get A Free Quote

Read More
best event staffing agency toronto

Memorable Experiences with the Best Event Staffing Agency Toronto

Companies that take care of their talent are the best to work for, wouldn’t you agree? We want our team to consider us the best event staffing agency Toronto. We’re doing our best to make our brand ambassadors happy. 

Because our team of events staff are independent contractors, they are booked on an event to event basis. Although we can not offer traditional benefits, Tigris offers many opportunities for our team to grow financially and intellectually. We encourage our staff to bring in business for Tigris through their own efforts. Doing so will bring them a commission worth 10% of the profit. This is on top of the hourly rate they receive working our events. The highest commission paid to date was $3,000! 

Intellectually, we offer our team the opportunity to grow within the company by working as a Team Lead or Event Manager. In addition, specific members film a Facebook Live Video showcasing their role at each event.  This allows staff to contribute to our social media channels. On Facebook alone, we are nearing 50,000 followers!

We believe we offer our team unique opportunities, but it’s always better to hear it first-hand. Our Toronto roster shares some of their most memorable experiences with #TeamTigris. 

Tigris Testimonials: Memorable Experiences with the Best Event Staffing Agency Toronto 

best event staffing agency toronto

…The best part about working with Tigris are the great relationships you build, with not only your team but the customers as well. I absolutely love meeting new people and making someone’s day! Whether it be giving out free samples or just informing people about great events and initiatives, the take back is so rewarding. My favourite Tigris experience was probably when I worked with Tiger Towel at Woodbine Park. The great team I worked with made the day fun, entertaining and eventful. We all had each other’s backs and were quick to help out where needed. Working with the public was amazing as well. They were so excited to play the game and try to win the tiger stuffed animal. I truly look forward to many more events like this in the future. – Stephanie C

best event staffing agency toronto

My favourite Tigris event so far has been the GQ NBA party, working for a very popular fashion magazine during the NBA All-Star Tour. This was truly  an experience of a life time especially after seeing my photo published on the GQ Blog (as seen above) – Fady Z

Positive Experiences with Tigris’ Promotional Models 

best event staffing agency toronto

Working with Tigris has been amazing! They have always been so inclusive. I feel like they genuinely care about my well-being when I work with them. I met one of my closest friends working with Tigris at the Auto Show last year, and I also scored the best pair of black leggings I own. A win-win situation, very common when I’m with Tigris! I even scored a two month full-time work opportunity with them this past fall. I learned so much! – Alyssa O

best event staffing agency toronto

I would have to say my favourite Tigris experience was the Tigris group interview. This was the first time I got to meet the Tigris team in person and it was such a positive experience, I still remember being asked what the name of my autobiography would be and having a great laugh about it afterwards! I knew that I wanted to work with Tigris when I saw how dedicated the team was and how passionate they were about what they did! – Angela Z

Team Up With Tigris Events, Best Event Staffing Agency Toronto

If these testimonials got you excited to join the team, apply today! We are consistently recruiting nationwide across Canada. To apply, send 2-3 recent photos and your resume to recruiting@tigriseventsinc.com. If you’re interested hiring Tigris brand ambassadors or promotional models for your next event, contact us today for a free quote. 

Get A Free Quote

Read More

Product Promotion & Sampling for Original 16

When the Presidents slogan is “We eat, drink and sleep beer”, we figured we could get behind a company like that! As a fellow small business with a lot of passion, Tigris is pleased to announce our series of samplings with Original 16.  

Product Promotion for A Unique Canadian Brewery

Imagine your workplace was about to close down, and everyone was going to lose their jobs. Pretty scary thought, isn’t it? Thankfully, in most businesses, you are surrounded with like-minded individuals. When an impending closure spelt the end of an area and the loss of jobs for 40 employees, 16 brave men put their life savings together to start their own brewery (Great Western Brewery). They took a chance and founded Original 16. Today, Great Western Brewery is one of Canada’s most successful regional brewers and an internationally recognised producer of world-class beer.

Product Promotion

Brewed in Saskatoon, Saskatchewan, this is a Canadian success story we are proud to represent. Here at Tigris, we promote great brands and businesses to potential and current consumers. What’s the best way to promote a beverage? In-store sampling!  

GWB provided Tigris with a list of 25 stores to target throughout January 13-28. The samplings were only to occur on Fridays and Saturdays, which are known for high traffic within the selected stores. We reached out to our qualified brand ambassadors and created a team of certified individuals to rotate product sampling each weekend. Once we had the right people in place, our client was to send supplies to the staff. 

Product Promotion is All About the Branding!

Product PromotionAs you know, most people are usually in a rush to get in and out of stores. Especially within a liquor store on a weekend, because customers usually know what they want and aren’t browsing around. To grab their attention, a brand must have an eye-catching product promotion. Original 16 sent our team Original 16 black t-shirts, plastic branded table covers and branded sampling cups.  Doesn’t Courtney look professional in her uniform?

Although our team looks the part, it’s important that they are also able to sell the product. It’s important to have realistic sales goal in mind while sampling. For each shift, our team was to sell a minimum of 12 Mixer Packs.  That’s 3 cases per hour, which is a reasonable goal! The purpose of the Mixer Pack is to give customers a deal for purchasing their two favourite products. The pack includes 6 Canadian Pale Ale + 6 Canadian Copper Ale.

Our team was able to consistently sample and sell the product to beer drinkers. As a result, Original 16 has selected another 25 stores for a sampling in February. Our team is excited to meet and surpass those sales goals!

Making Your Product Promotion Measurable 

It’s not enough to simply track sales. Because you need to know everything you can about the people purchasing your product. Our team observes and tracks down various facts about each person that samples the product. This includes gender, age and weather conditions. In addition, our team asks each sampler for feedback. They ask them about the branding, taste and price. All of this informative is documented into a detailed report for the client after each product promotion. 

product promotion

This information will help our clients learn more about their target demographic. As a result, you can see why product sampling is so valuable. You increase sales and new consumers while learning more about your audience!

Execute an Effective Product Promotion 

Gain exposure, increase sales and collect valuable information with a product promotion. Tigris operates in over 15 markets across Canada including Toronto, Calgary, Ottawa and Vancouver. Contact us today for a free quote on our experiential staffing services. 

Get A Free Quote

Read More
marketing sales manager

Nicole Delorme – Marketing Sales Manager

As the Marketing Sales Manager at Tigris, Nicole is responsible for Tigris’ internet marketing, social media, and sales.  In addition, she assists with event planning and coordination. Nicole earned her Digital Marketing and Sales Certification in 2015 to support her role at Tigris. Currently, she is completing her Social Media Marketing Certificate at George Brown College. With all this education in addition to her Bachelor’s Degree from Ryerson, she’s fully equipped for the job!

Learn more about Nicole and how far she’s come since her very first event as a brand ambassador with Tigris! 

marketing sales managerHow did your journey as the Marketing Sales Manager with Tigris begin?

I’m scrolling through Instagram one day and spot a post for upcoming Tigris group interviews in Toronto.  At the time, I was attending Ryerson for Radio and Television Arts,  working for 99.9 Virgin Radio on the events team and as a Barista at Second Cup. Like many of our staff, I am a serious multi-tasker! I had never heard of brand ambassadors or promotional models before, and after taking a quick look at the Tigris website, I was instantly intrigued.

As instructed, I followed the process and submitted my photos and resume, then attended the group interviews in Toronto. I remember leaving those interviews truly inspired – not only by the women leading the interview but from the people who attended. Little did I know, one year later I would be hosting those group interviews!

My very first event was the Canadian Tire NASCAR weekend. I worked alongside 30 other brand ambassadors and was blown away that I was actually getting paid to have this much fun.

That spring, I graduated from Ryerson and started applying for full-time jobs. Coincidentally, Serena was hiring within the head office. Although I applied for a position I wasn’t quite yet qualified for, Serena met with me and offered me a part time position. today I am the Marketing Sales Manager at Tigris and I am responsible for our social media, website content, incoming sales, quotes, recruiting, as well as managing events. 

marketing sales managerWhat motivates you to get up and do a great job every day?

Definitely, the people I work with. Our clients, brand ambassadors and the women that work alongside me in the head office are all truly inspiring people. Especially the women in the office – we are all so different and talented in various ways that it makes each day pretty interesting!

If you could go one place in the world, where would it be and why?

There isn’t one specific place I’d like to go, but I aim to travel to two destinations per year. Tackle the world one trip at a time!

What makes your life rewarding?

That feeling you get when you’ve helped, motivated or collaborated with someone.

marketing sales managerIs what you’re doing now (Marketing Sales Manager) what you always wanted to do growing up?

I didn’t even know my job existed when I was growing up (I had no idea what experiential marketing was). Growing up, I wanted to be an orthodontist but me and physics didn’t work out so well. I went to Ryerson hoping to be the next Cheryl Hickey. Along with classes in front of the camera, my program included several writing courses. I’m an avid reader and realized writing was something I enjoyed much more than reading off a screen, so I worked on pursuing those skills instead. Now I write Tigris’ blog posts, social media, event portfolios, newsletters and press releases! 

Describe your ideal weekend.

My ideal weekend includes getting in a quick workout, singing karaoke with friends and eating dessert. 

If You Could Live In A Book, TV Show Or Movie, What Would It Be?

Right now I’m obsessed with Nashville –  I’d love to live in that TV show and be a singer under Rayna James’ record label.

What are the three top traits you look for in a best friend?

I surround myself with people who motivate, inspire and make me laugh uncontrollably.

Dead or Alive, who would you have dinner with and what would you order?

I absolutely love Blake Lively – from her sense of style to the roles she’s played, I’m a definitely a fan. We’d go for dessert and I’d order either a chocolate molten lava cake or New York style cheesecake.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Value each and every relationship you make, and stay in contact with the people you meet.

– Nicole Delorme, Marketing Sales Manager 

 

Save

Read More
promotional advertising

Promotional Advertising for HP at Toronto’s Bridal Show

Trade show season is upon us! At each trade show, there are hundreds of exhibitors,  so it’s crucial to develop a strategy to ensure you stand out from the crowd. Currently, companies are looking for promotional advertising strategies to build their brands. One company who is undertaking these initiatives is HP Canada.

As a leading technology company, HP Canada focuses on products and service, while offering a wide range of business solutions. Their recent promotion ensures users that printing from home is right the first time and every time.

You probably already know that even the simplest DIY project requires some effort. Anyone else spend hours on Pinterest? But with original HP Ink, Do-It-Yourself projects from home are completed effortlessly with high quality and performance.

promotional advertising

Promotional Advertising for Toronto’s Brides

Have you ever planned a wedding? I’m sure you can imagine all of the work that goes into planning a day many have looked forward to their entire lives. This includes venue, wedding dress, caterers, musicians, invitations and more!

In a WeddingBells.ca survey of 2,309 Canadians, couples nearing or just coming away from the big day indicated they believed the average expected cost of a Canadian wedding should ring in at around $22,429 – or $27,899 with a honeymoon. – Golden Girl Finance

As you can see, weddings come with a hefty price tag. That’s why many brides plan to DIY several components of their big day to avoid accumulating costs. HP Canada’s promotional advertising initiative at the Toronto Bridal Show was to show brides they can use their products to print high-quality images at home. 

promotional advertising

The Ultimate DIY For The Creative Bride 

Tigris teamed up with Starshot and HP Canada to promote original HP ink. Other products on site consisted of HP Envy 7640 e-All-in-One Printer,  HP Sprocket*, and HP Deskjet 3755 Wireless All-in-One Printer. HP Sprocket allows consumers to print photos from their smartphones instantly using Hp ePrint app. Brides and grooms are able to print all their wedding needs, such as, Save the Date, wedding invitations, shower decorations, and wedding photos from the comfort of home. By making your wedding your way, brides are able to customise and personalise their special day. Because we all know if we want something done right, we do it ourselves!

HP Contests & Giveaways for the Bride to Be 

promotional advertisingAs mentioned earlier, it’s important to make your booth stand out from the hundreds of exhibitors on site. You want people talking about your brand! You may be wondering how HP Canada maintained a busy booth for the entire duration of the trade show. Well, they offered a unique contest that any bride would love to win. Ten very lucky brides (plus their guests!) had a chance to win an exclusive dinner with celebrity wedding planner, Jeffry Roick. The dinner will be held on Valentine’s Day, and he’s there to talk weddings with the winners!

Now, if you’ve ever been to a trade show, you know it’s all about the freebies. Contestants were able to walk away with a package of HP Social Media SnapShot Paper and a HP Original Ink postcard. The postcard offered $10 off of HP ink and $50 off on HP printers online. Coupons encourage people to buy and keeps them thinking about your product. 

HP Social Media SnapShot Paper makes printing from your camera roll or social media fun and easy. By using the HP app, brides and grooms can print their favourite memories from their special day onto peel and stick backing paper. 

Promotional Advertising At Your Next Trade Show

Look out for HP Canada at the Edmonton, Calgary and Ottawa Bridal Shows! Our Tigris team will be hosting their booths at each show. 

As you can see, exhibiting at a trade show is similar to planning a wedding. There are many components to consider including contests, giveaways, engagement and promotional staff. Here at Tigris, we create, plan and staff memorable events for clients across Canada. Whether you need the ideas or simply the staff to bring your brand to life, we’ve got you covered! Contact Tigris today for a free quote on our experiential services. 

Get A Free Quote

Read More
  • slider image

Holiday Staff Parties for Tigris in 4 Cities

How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.

We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets?  This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!

Planning for our Holiday Staff Parties

Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.

The Schedule
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!

The Venues
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.

The Invites
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending.  In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!

How were the Holiday Staff Parties?

On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.

Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!

The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.

Holiday Staff Parties Toronto

Over in Montreal…

Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers

Holiday Staff Parties - Montreal

A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.

Holiday Staff Parties - Calgary

On the West Coast…

Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!

Holiday Staff Parties - Vancouver

Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!

Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?

I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!

To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to recruiting@tigriseventsinc.com. If eligible, one of our recruiters will be in contact to schedule an interview.

 

Read More

Last updated by at .

1 2 3 14
Google Analytics Alternative
0
Connecting
Please wait...
Send a message

Sorry, we aren't online at the moment. Please leave a message.

Your name
* Email
* What are you inquiring about?
Chat now with a real person!

Looking for a quick response? Save time by starting a live chat with a real event manager.

Your name
* Email
* What are you inquiring about?
We're online!
Feedback

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?