Event Management

Event Staffing

What’s Your Fall Focus? Event Staffing for Cadillac Fairview’s Inspiration Station

Event staffing for a fall promotion is huge! Much like starting off a new year, fall is an opportunity to reinvent and set your intentions for the year. Cadillac Fairview wants to be a part of helping make your intentions a reality. Our events staff are taking over central, high traffic areas in 19 Cadillac Fairview malls across Canada Fridays to Sundays from Aug. 25-Sept. 17. While onsite, our event staffing teams will be encouraging customers to enjoy an interactive experience by selecting intentional quotes to place onto a personalized tote bag. Because tote bags are reuseable, your positive affirmations will be with you all day long. 

So, how does the experience work? Choose your focus for fall: Self-Improvement, Giving Back, Finding Balance or Making Tomorrow Better (sponsored by WE). Once you select your focus, you’ll be prompted to select your favourite statement and design. Tote bags will take approximately 15 minutes to hot press onsite, so in the meantime mall goers can enjoy exclusive offers from H&M, shop, eat and enjoy the mall while they wait! 

Event Staffing

Where Can I Grab a Free Tote Bag?

As mentioned above, we are activating at 19 malls across Canada every Friday-Sunday between Aug. 25-Sept. 17. We have event staffing teams at the following locations so you can get YOUR free inspirational tote. Locations include:

  • Toronto Eaton Centre
  • Sherway
  • Fairview Mall
  • Fairview Park
  • Lime Ridge
  • Masonville
  • Markville
  • Shops at Don Mills
  • Rideau
  • Laval
  • D’Anju
  • St. Bruno
  • Fairview Point Clare
  • Champlain
  • Chinook
  • Pacific Centre
  • Market Mall
  • Richmond
  • Polo Park

Event Staffing

What Goes into High Volume Event Staffing? 

Tigris was approached by Wright XM to support the event staffing component of their event experience. The ask included 1 Team Lead and 2 Brand Ambassadors each day per mall. With 19 malls, that’s 180 shifts we are fulfilling every weekend! Our event staffing teams are responsible for encouraging and exciting consumers to participate in the CF Fall Inspiration Station. In addition, the team is promoting national partners by giving away coupons to consumers waiting in line for their bag. Although it may sound simple, there’s A LOT of work that goes into providing the right team, training them, and meeting/exceeding client expectations onsite. 

Event StaffingPresenting Candidates

Event staffing scheduling takes a lot of time and communication. Because we had to ensure we have enough staff to fill all 12 shifts per mall, Tigris presented a team of 6 per location. Staff are required to work a minimum of 2 shifts/weekend; this provides a buffer in case of emergency (i.e sick staff). The team per mall was presented with high quality photos and in-depth descriptions of each brand ambassador’s previous experience, including why they would be a great fit for the inspiration station. The team was approved and schedules were solidified! 


Because event staffing includes booth set up, display management, operating the heat press and creating an exceptional consumer experience, training was mandatory. Each mall was present for a 1 hour webinar outlining key messaging, onsite responsibilities and troubleshooting. In addition, this gave the team the opportunity to ask questions and share their opinions. 

Onsite Execution

As you probably already know, event planning always includes a little on-site trouble shooting. Our brand ambassadors and head office managers work within the clients guidelines to ensure the activation is a success. For this specific activation, our team has been trouble shooting with the tablets, line management and customer satisfaction. The launch week always includes some kinks to work out, but our team is proactive to handle anything that arises and communicate requests to onsite TL’s quickly for a quick solution. 

Event Staffing


Weekly reports outlining successes, challenges and consumer testimonials are provided to the client in addition to activation photos. With the events staff physically running the activation, their feedback is extremely valuable. In addition, this helps us improve the activation week after week. Post event, a final report will be provided outlining the entire booking/staffing process.  By looking at customer testimonials from the launch weekend, we know this event is off to a great start. Below are a few reactions;

  • “I love the different slogans located around the mall. I took a picture to show my daughter. She loves the inspirational quotes.”
  • “I cannot believe there is no catch and that Cadillac Fairview is just giving away free giveaways! I will comeback with my girls!”
  • “My daughter and I are really going to enjoy shopping with our Matching Tote Bags.”
  • “I’m heading over to H&M right now to use my 20% off discount with my customized tote bag.”
  • “This is such a wonderful event! I am truly inspired.”
  • “Oh so this is what is going on that I’ve been seeing all over social media? Amazing!”
  • “Seems like the best job ever!” 

Be sure to stop by one of the 19 Cadillac Fairview malls Fridays through Sundays before Sept. 17th to set your fall intention and get your free tote bag. While we wish the activation was all year long, it’s only here for a limited time! Here at Tigris, we create unforgettable, award-winning experiences that build up brands, businesses & people. Contact us today to learn more about our event staffing services or to join our award winning team!

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Why Hire an Event Management Company?

Find the Right Event Management Company for You

If you’re looking to hire or partner with an event management company, here are some tips to keep you on track. Like starting any relationship, you should find someone you like and trust. Being able to do their job should be a given but it’s not.

Planning an event can be stressful; we like to compare it to building a house. You would never call a contractor and simply ask them to “build you a house!” no more than you would call an event planner and simply ask them to plan your event. There are so many things that need to be discussed! Here are 5 things you should keep top of mind when you’re hiring an experiential marketing or event management company

Event management company for CGC


The first thing that comes to mind when we are asked to quote on an event is budget. To get to the point, your budget as that will impact how BIG you can build your house. There are some nice to have items. Then there are need to have items. This is perfectly relate able to planning an event. We recognize that some companies or organizations are not able to reveal budget but doing so better enables us to come up with an accurate and realistic quote. In turn, it also helps us to quote our estimated time and project management fees better as well. 

Just recently, we received a quote request to plan an outdoor event for 5,000 people on Canada Day weekend. The company indicated they had secured the venue already. They planned to provide free food, beverages and entertainment. Not having planned an event like this before, they wanted an event management company to help them coordinate the food, entertainment, AV, staging etc. It seemed a bit unusual to us however that they would be looking to provide free food and beverages. Free food and beverages for 5,000 people is EXPENSIVE!

After discussing their vision for the event, naturally our next question was regarding budget. They indicated a range of $25,000-$50,000. This seems rather low, wouldn’t you agree? Based on 5,000 people, even if you spent $10/person on food and drinks, you’d be looking at $50,000!!! Since they had confirmed the space already, we recommended offering 10×10 footprints to local restaurants who could participate to promote their services by providing food samples for free. This would bring down the budget exponentially and dedicate those funds to the event experience instead. If you’re expecting a quantity of people like that, you want to give them something to do whether it’s live entertainment, games or something else. Otherwise, what’s the point? And speaking of which… that brings us to OUR next point 🙂

Event management company for Transferwise


Why do you want to plan this event? Are you looking to raise money for charity or your business? Are you promoting a product or service? Your reason why will play a big part in how you concept the event, develop and relay messaging about it and impact the event experience. 

Since 2012, Tigris has worked with St. Joseph’s Health Centre to plan a Halloween Festival Fundraiser and Parade. As you can appreciate, this event is geared towards connecting with the local community and raising money for the foundation. In addition to keeping the project on track, Tigris is mandated to collect 3-4 quotes for each service to make sure we get the best price as possible for the hospital. This directly supports the objective to maximize fundraising dollars raised by sponsors and by attendees the day of. 

Event management company for St. Joseph's Health Centre Foundation


A great event management company will employ a team of excellent communicators. You should be able to get a hold of them at any time. While most information will be available to, it may not be readily accessible the moment you need an answer. If you’re working for a big company or well known organization, it’s natural for vendors, members of the community or other parties to connect with you about your event from time to time. This could even be many months after your event or between events. Your event management company should be able to recall important communication or event planning details quickly and easily for you. If there is any turn over within your company or organization, the historical data is essential to brief and train new team members. 

If you’re looking to hire an event management company, a good indication of their communication skills will be highlighted in the before – and the after. How quick were they able to turn around a quote for you? Did they answer all of your questions clearly and concisely? Did they indicate their approach to your event and how they planned to deliver? After the event, how long did it take them to provide a report? Was their reporting insightful? Was their final invoice on or under budget with adequate detail and proof of expenses?

Not meaning to brag… ok, maybe we are. At Tigris, we provide post-reports within 2-3 days immediately following the majority of our events. In comparison, one of our clients shared that a past event management company took 3 months to provide their report. You can just imagine our reaction – and we will leave it at that! 

Event management company for Brookfield & Maple Diversity


To get the ball rolling, your event management company should provide you with a detailed and comprehensive plan. Think of this is a gigantic to do list!

A work back schedule (or critical path) should include:
– what needs to be done;
– who is doing it;
– when it needs to be done by;
– and any important details or nuances pertaining to each requirement

Your work back schedule will be a living and breathing document throughout the entire planning process. We like to load our critical path to google docs to share with our clients. This way, they can take a look whenever they want to see how the event is progressing. Google docs also allows multiple people to work on the same document. This is great for an event management company as there may be a few planners working on the same event simultaneously.

Tigris quoted on a project recently and was horrified to learn that our client’s company had withdrawn their services mid-planning. As it turns out, they were more of a PR firm, with no event management experience, took the booking and got in over their head. Fortunately, we were able to save the day and the event went ahead as planned – on budget and on time. The moral of the story? If you’re hiring an event management company, it’s like hiring any other service provider. We still love our house example! If you were hiring a contractor, you need to do your due diligence. Partnering with an event management company is no different. If you don’t put in the appropriate research, it could cost you.

Event management company for Rona & Terrain Marketing


At the end of the day, it’s the results that count. Was your event executed smoothly? And if there were any issues that arose, did your event management company troubleshoot them quickly and efficiently? This is not something you can gauge before you hire one – but you can ask for references. Ask for at least a few to give you a well rounded opinion of the prospective event management company you are considering. Ask well thought out, open ended questions. You can supplement your insight of the company by looking them up on google, linked in and other sources. Online reviews, ratings and testimonials are also a great resource to determine the quality of a company’s capabilities. 

Team Up with an Event Management Who Gets You

With most events, you only have one shot to get things right. It’s important to team up with an event management company who understand you, communicates well, gets you results and makes your job and life easier! 

To discuss your next event, give us a call at 1-844-4TIGRIS.

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Holiday Staff Parties for Tigris in 4 Cities

How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.

We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets?  This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!

Planning for our Holiday Staff Parties

Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.

The Schedule
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!

The Venues
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.

The Invites
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending.  In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!

How were the Holiday Staff Parties?

On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.

Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!

The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.

Holiday Staff Parties Toronto

Over in Montreal…

Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers

Holiday Staff Parties - Montreal

A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.

Holiday Staff Parties - Calgary

On the West Coast…

Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!

Holiday Staff Parties - Vancouver

Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!

Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?

I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!

To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to recruiting@tigriseventsinc.com. If eligible, one of our recruiters will be in contact to schedule an interview.


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female president and CEO

Serena Holmes, Female President and CEO

What’s something we love about Tigris? The inspiring, passionate female President and CEO, Serena Holmes. Serena has been with Tigris for 12+ years & brings 16 years combined industry experience. Her core expertise ranges from management & staffing, event planning, to experiential & logistics. Serena is involved in project management for the company’s biggest clients along with driving company marketing and sales.

Learn more about Serena and you’ll quickly realize why we admire and respect everything this amazing woman stands for!

Interview with Serena Holmes, Female President and CEO of Tigris Events

How did your journey as the female President and CEO of Tigris begin? 
I knew the original female president and CEO Tigris when she was still working with another company, although I never really dealt with her outside of my initial interview in 2002. In April of 2004, I got a call from her asking if I’d be interested in working with her at Tigris and another company she had started. At that time, I had just graduated from university and needed the money so I got started right away. Within a few months, she offered me management and by April of 2005, partnership. At first, I was hesitant, as I was pursuing journalism but took the chance. The founder left the company in 2008 which led to a buy out spanning 2 years. Here I am, 13 years later!

female president and CEO

What motivates you to get up and do a great job every day?
Many already know that I love the opportunity to help others. Getting involved in events really changed my life. It helped me come out of my shell and really develop as a young adult. I believe we are able to offer young adults the same experiences and also, ensure they are well taken care of. In addition, it’s exciting to work with such a wide range of brands and help them achieve their goals. The relationships we have built with our clients have spanned a decade in some cases. Nothing could be a better testament to the quality of work we do.

If you could go one place in the world, where would it be and why?

Thankfully, I’ve been lucky to be able to travel in the past few years and have gone to some of the places I’d love to go. This said, I’d love to go to Borneo, Indonesia and see the Leuser eco-system. It’s the only place in the world where the orangutan, Sumatran elephant, rhinos and tigers still exist. Sadly, it’s being decimated for palm oil plantations and may not be here in 5-10 years.

female president and CEO What makes your life rewarding?
The opportunity to help others has always been important to me. Tigris provides work opportunities to thousands of young adults across the country. I find that incredibly rewarding especially considering how hard it is to get ahead these days.

Is what you’re doing now what you always wanted to do growing up?

No, it’s not! It was in university that I discovered what promotions were. I loved investigative journalism and documentary making the most but it was a very difficult industry to get started in. You really had to consider moving to a small town and working your way back over the span of 10 years. Tigris literally landed in my lap right out of school and it was an opportunity I couldn’t pass up so I changed my course.

Describe your ideal weekend.
Our weeks are generally very busy so the weekend is a great time to recharge. A perfect weekend is typically a low-key one, at the cottage with my husband and my fur babies.

If You Could Live In A Book, TV Show Or Movie, What Would It Be?
Jurassic Park would be cool. I’d love to have seen dinosaurs (from a safe distance of course!).

What are the three top traits you look for in a best friend?
Honesty, loyalty and a sense of humour.

Dead or Alive, who would you have dinner with and what would you order?

Dead or alive, I would love to have dinner with Jane Goodall or Dian Fossey. They have done incredible work with primates and conservation over the years. I could see us ordering a mushroom risotto and arugula salad.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

90% of success is showing up, 95% is showing up on time and 100% is showing up with energy. You are your own personal brand.

While there may be some situations when you don’t want to go to work, if you’ve made a commitment, you should stick to it. You’re really only as good as your word – and truly, what goes around comes around. I think you really get out of life, what you put into it. If you stick to your word, are proactive and go above and beyond for others – you’ll reap the rewards.

I didn’t get where I am today but ignoring emails outside of work hours or telling a client I can’t help them because I’m off the clock in 5 minutes. In fact, many of the clients we have value us for being available to them, communicating quickly and helping them when other company’s have or will not.

A mentor once told me, you can have anything you want in life if you can help enough other people get what they want. I don’t think this could be any more true.

-Serena Holmes, female President and CEO of Tigris Events 

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temporary trade show help

Need Temporary Trade Show Help?

With the One of a Kind Christmas Show and Sale happening this weekend in Toronto, who’s not excited!? With everything from artwork & clothing to jewelry & handicrafts, it’s the perfect place to go for that one of a kind gift for that special someone this holiday! If and when you do go, you’ll notice that most of these booths are not only run by the makers themselves but additional temporary trade show help. They are Brand Ambassadors, who were specifically trained to educate the thousands of consumers. In addition, they are trained to engage with those who attend this trade show about the unique products they represent.

Tigris has provided Temporary Trade Show Help, or “booth assistants” for countless shows across Canada over the years, including the following shows just to name a few:

  • Pacific Dental Conference at the Vancouver Convention Centre
  • Vancouver International Auto Show at the Vancouver Convention Centre
  • The Condominium Conference at the Toronto Congress Centre
  • Toronto International Auto Show at the Metro Toronto Convention Centre
  • The Building Show at the Metro Toronto Convention Centre
  • CanWEA Windpower Expo at the BMO Centre (Calgary)
  • The Farm Forum at the Calgary Telus Convention Centre

Here’s 5 reasons why you should hire Temporary Trade Show Help

1. You’ll have more time to network while they run your boothtemporary trade show help

With Temporary Trade Show Help, no longer will you be stuck at the booth all day long. You now have free time to check out the rest of the show, distribute business cards, make professional connections, and conduct lunch meetings! If you have a smaller booth, simply hire one Brand Ambassador to give you that flexibility.

2. You can be in multiple trade shows across the country by using local staff
Since Tigris has rosters in all the major markets across the country, we provide Temporary Trade Show Help in any city you want. Can’t travel to that city to train staff onsite? No problem! You can opt to lead online webinars or conference calls to train your staff instead. We even handle shipment of supplies and contract our local Event Managers to manage setup, staff training, and tear down. That way, you can have piece of mind knowing someone’s in charge. Just give us enough notice to  collect availability, and you can choose your perfect Brand Ambassador. Because we provide a candidate deck of available staff, you will have enough information to make an informed decision.  Find the best brand ambassador for your brand!

3. You’re an expert on your product but you’re not a salesperson

You may know everything there is to know about your product and why it’s the most amazing product out there, but can you sell it? Do you have the charismatic personality needed to not only engage but influence your consumers? At Tigris, we have over 1,500 staff boasting a wide range of talents, so we can find a Temporary Trade Show Helper who can talk the talk and walk the walk! Once they’re trained on your brand, they become the brand expert and you can sit back and relax.

temporary trade show help

4. The staff can relate better to your target market

If your product is microwaveable bean bags to help women alleviate menstrual cramps, then you’ll want a female Temporary Trade Show Helper to relate to your target market! If you’re demonstrating a new product using the Oculus Rift, then you’ll want a millennial who can carry on a conversation with the tekkies. By gearing the staff towards your target market, you can instantly improve the impression that your product makes on your consumers. With thousands of staffing options at Tigris, we can help you find the perfect Brand Ambassador to represent your brand.

5. They can assist with setup and tear down to save you time

Temporary Trade Show Staff are very experienced in set up and tear down, having worked in multiple trade shows setting up banners and displays. They can help ensure that your booth look sleek and professional without having you lift a finger.

Interested in trade show assistance? Contact Tigris today for a free, no-obligation quote on our event staffing services. In addition, we create and plan events for clients nationwide across Canada.

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Non-Profit Events Toronto: Another Successful TWHF for St. Joseph’s Health Centre

Non-Profit Events Toronto: Another Successful TWHF for St. Joe’s!

Unsure about non-profit events Toronto happening in our city? Well, picture this! You’re walking down Bloor St. West on a cloudy, chilly day. As you continue down the street, you spot skeletons, ghosts, and even a princess! Wait, is that the Argos Cheerleaders? And Duke the Dog from the Toronto Marlies? Turns out you’re at the 5th annual Toronto West Halloween Fest for St. Joseph’s Health Centre Foundation.

Thousands of people from the community found themselves in this scenario on Sunday, Oct. 30 in support of non-profile events Toronto! Parents, children, and pets came dressed in their most creative costumes to celebrate their favourite non-profit events Toronto. There were minions, superheroes and “hot” dogs eager to enjoy the special vendors and performances.

Non-Profit Events Toronto

Although the sun refused to shine (in true Halloween spirit) that didn’t stop the children from playing a fun game of hockey at the Scotiabank Hockey Zone. You probably saw the large line outside of the Trick or Treat Zone, where 1 ticket got you a wide selection of pickings including chocolate bars and chips provided by the health centre as well as donated NutriBars, Grace Sparkling Coconut Water, and Sun-Rype fruit to go bars. Thank you to our sponsors for these kind donations for our non-profit events Toronto for St. Joe’s.

Spooky Sponsors and Ticket Sales

Next, imagine a dark tent with magic elixir you can mix with witches blood, monster slime or rocket fuel. To your left are cobwebs, spiders, and tombstones! You’ve found yourself in Christine Simpson’s Spooksville. Over 700 people visited and participated in the Pumpkin and Tombstone Toss Games, Skull and Pumpkin Tic Tac Toe, Find the Finger in the Hay Stack Game and a Mad Science Lab.

If you’re looking for something a little less spooky, next door was the Green Apple Kids Arts and Crafts booth. Remember how exciting it was to get your hands dirty with sparkles and glue? Well, non-profit events Toronto don’t have to be boring – they can be downright fun – or scary!

Non-Profit Events Toronto

You’re probably wondering how we raised money for this amazing event. The majority of the activations were sponsored, including Woody’s Burgers, the Tim Horton’s Truck, and an MLSE trailer. Each activation and consumable item cost 1 ticket, which could be purchased for $2. In addition, an all-access wristband was available for $10. Parents were happy to contribute. All proceeds will help St. Joseph’s build a better Paediatric Emergency Department just for kids. What an amazing cause for non-profit events Toronto.

Behind the Scenes: Planning a Non-Profit Event

Overall, the festival was a huge success. A memorable moment was at the end of the day, one child had thanked our events staff for ‘the best day ever’ with tears of joy streaming down his face. However, it takes many months to plan an event of this caliber.

Altogether, Tigris event planning deliverables included:

  • Creating the master work back schedule, day-of-run sheets, site plans
  • Coordinating permits with City of Toronto, health/safety/traffic/waste plans for the street closure
  • Booking and managing all rentals required such as AV, tents, tables, entertainment, mascots,waste management, ports
  • Working with St. Joe’s staff to plan schedules for day of volunteers
  • Liaising with sponsors to activate partnerships through onsite activities
  • Day of, onsite coordination/execution including overseeing set up, registration, event execution
  • Ensuring all city/permit requirements are met
  • Post-event reporting on logistics including photos/recommendations

Seems like a lot of work, but when you have our national account manager and CEO committed to the event, it’s bound to be a success!

Use Tigris Events Management to Plan Your Non-Profit Event!

Many of our clients are unaware that Tigris is more than just a staffing agency. In 2013, we legally dropped ‘personnel’ from our name and have officially rebranded to Tigris Events Inc. When anyone thinks about events, we want them to think about Tigris! Our core competencies span creating, planning AND staffing events. Our diverse portfolio includes non-profit events Toronto and nationwide across Canada. We also plan experiential marketing campaigns and promotional activations for clients big and small.

Contact Tigris today for a free quote on our multiple services. We have over 2,000 dynamic events staff nationwide across Canada to bring your brand to life!

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Event Marketing Industry

Tips to Market and Lead in Your Own Business

Tigris’ CEO & Marketing Manager were featured on Rogers Daytime TV on June 2 to discuss our recent award wins and the event marketing industry. Daytime delivers a daily lifestyle show that shines the spotlight on everything Durham Region has to offer. Check out what we had to say below!

Tell us about Tigris.

Serena: Tigris is a brand experience agency specializing in brands, promotions, personnel and events. We have about 1,500 dynamic events staff from coast to coast.

You’ve won some pretty big awards recently! Can you share some?

Serena: Yes! It’s been a really exciting awards season. We’ve actually been nominated and won the award for Top Choice, for the best 2016 Event Staffing Agency in the GTA.  More recently, I was ranked #95 on the W100 with Profit and Chatelaine Magazine. That was really exciting as well, it’s based on growth in your business and we’re ranked with some other really amazing female business leaders in the event marketing industry, as well as other industries!

That’s remarkable! How long has Tigris been around?

Serena: We were founded in April of 2004, so it’s been 12 years.

12 years and a whirlwind of success for you! I went to your website and you have some great information on how to help businesses flourish. One thing that really caught my eye, which is important for business owners, is capturing a market survey. Talk a little bit about how people could capture information, and get people to fill it in.

Nicole: It’s definitely easier to lead with an incentive – even a $10 Tim Horton’s gift card to make it worth their while. A lot of the surveys are conducted on iPads, or sometimes we could give them a card for them to do it at home, so I think an incentive is a big one. Also our staff are very encouraging and welcoming, which makes it easy to engage in conversation with the target demographic.

Event Marketing

One of the other things you do is parties and events. Let’s talk a little bit about launching a product and having a party for that. What are some of the tricks and things we need to consider, and what do you do?

Serena: Well, we do as much or as little as any client wants us to do. It could be as simple as staffing an event with a couple of people, or it could be planning a party, conference or product launch.

We were actually involved with Samsung a few years back when they launched the Samsung Galaxy, which was one of the hottest smart phones around. We basically created an idea for “Tell Us Your Most Brilliant Summer Story”. So instead of just showcasing the handset in the stores, they captured people telling their most brilliant summer story which also showcased the video features on the handset. We were sold out of the handsets within a couple weeks, it was a very successful program!

That would be an example of a unique way that we can get people to experience the product, instead of just talking to them about it, or seeing an ad, or something like that. I think people are really becoming desensitized to ads, there’s just so much out there, so I think it’s almost gone grassroots now where people have to make that personal connection and have a memorable experience if they are going to invest in a brand.

Speaking of investing in a brand, and having a memorable experience, you really have created a remarkable team. In your opinion, what is the importance for businesses to get that right team in place, and how do you go about doing that in the event marketing industry?

Serena: Nicole has been a great example of someone who has started as one of our events staff, who has now grown to come on board in our office as a Marketing Manager, and she’s literally done a bit of everything. For us, when we are interviewing people, Nicole actually takes care of that. We’ll interview, it could be anywhere between 8-10 people at once in group setting all across the country, and we’re looking for a range of traits, but Nicole can talk more about some of the things that she looks for, since she handles that scope of the business.

Event Marketing Industry (1)

Nicole: Yes! Actually, our next set of interviews for promotional models and brand ambassadors is Wednesday, June 8th. I host with another coworker, and we’re essentially just looking for outgoing individuals. Candidates will send in their resumes and photos, and even though a photo can say a thousand words, we like to meet them in person and make sure they are reliable, trustworthy, outgoing, work well with a team, and are able to communicate a brand and act like a chameleon, because as an events staff for Tigris, it’s different roles, different jobs… you get to wear many hats!

What has been one of your most exciting and memorable events that you’ve done in the event marketing industry? 

Nicole: I would say our Motorsport events, that we do every long weekend in the summer. It recently happened in May, so we had over 30 events staff that would drive shuttle karts, and take campers from their campsite all the way over to watch the NASCAR races. This event is really exciting because we have a large team out there, it’s a great bonding experience for the team, enjoying the sunshine at the first long weekend of summer. We’re also raising money for Jumpstart t, a Canadian Tire charity.

That’s a great charity! And we were talking about some of the work you do in the survey component, you said you do a lot for airports as well. Tell us more about that.

Serena: We have done a lot of work in different capacities, but the airport was one, a really big client that we worked with from 2008 to 2012, where we liaise with Hotspex that designs the actual studies. It could be customer satisfaction or brand perceptions. Our staff actually get their police checks and go post-security with special documentation at the airport, and we may collect anywhere from 5,000 to 20,000 surveys in a week to two week time span. If you’ve been to the airport in the last ten years, you’ll notice that there have been a lot of changes, a lot of which has come out of the research that we’ve gathered based on which type of restaurants people like to eat at, what type of stores they like to shop at, what they like at the airport, what they dislike at the airport, so they can continue to make improvements.

Leverage Your Brand With Experts From The Event Marketing Industry

If you’re interested in connecting with Tigris, get a free quote now! We operate in over 15 markets across Canada including Toronto, Montreal, Calgary and Vancouver. Tigris is also able to providing staffing support in niche markets including Charlottetown, Saskatoon and Windsor. Learn more about the event marketing industry and how we can help bring your brand to life with the power of presence.

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Tigris President & CEO Ranked on the W100 List of Canada’s Top Female Entrepreneurs of 2016

Meet Serena Holmes, W100 Top Female Entrepreneur

An entrepreneur is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk (dictionary.com). Serena Holmes took a risk in 2008 when she bought out Tigris from her partner, who decided to leave the business she had founded 4 years prior, for personal reasons. Serena embraced positive forward thinking, which includes believing yourself, trusting your instincts and seizing opportunities.

Now 9 years later, female entrepreneur Serena Homes has tripled the sales of Tigris, manages 4 full-time employees at the head office, supported by regional account managers in all major Canadian cities. The roster of events staff has grown from 300-400 staff to over 1,500 and this small business just continues to expand. It’s no wonder Serena was recognized by the W100 and has achieved many other awards and recognition to date.

2016 W100: Celebrating the Canadian Female Entrepreneur


Did you know Canada is the emerging hot spot for female entrepreneurs? It makes sense that there would be an entire awards program to celebrate the achievements of these women. The PROFIT/Chatelaine W100 ranking and awards program is Canada’s largest celebration of entrepreneurial achievement by women. The W100 List for 2016 became public on May 16th – and Tigris’ CEO, Serena Holmes was included among 99 other trail-blazing women.

“The members of the 2016 W100 each possess the talent and tenacity to start and grow a successful business,” said James Cowan, Editor-in-chief of PROFIT and Canadian Business.  “Their remarkable achievements serve as proof that ambitious, risk-taking female entrepreneurs are integral to the growth of the Canadian economy.”

The PROFIT/Chatelaine W100 ranks female entrepreneurs by a composite score that considers the size, growth rate and profitability of the companies they own and manage. The full list will be available year round at http://www.profitguide.com/w100 and on www.chatelaine.com. In addition, winners will be honoured in the June 2016 issue of Canadian Business Magazine which is circulated nationally to over 700,000 subscribers.

“I am humbled and honoured to be recognized among so many inspirational women. When I learned about the W100 back in 2008, I made it a personal goal and mission to eventually be included on this list. It took 12 years in business and 8 years since to earn this achievement but I am proud to have finally made it. It is exciting to share this with my team; without them, none of this would have been possible”, says Tigris CEO, Serena Holmes.


Along with being ranked amongst the country’s most successful entrepreneurs, Tigris is the Top Choice Award Winner for Best Event Staffing Agency of 2016. This past year, Tigris was been shortlisted to Canada’s Top 100 List with the Globe & Mail and was nominated for the Best Employer Branding category with the Canadian HR Awards alongside The Keg and Molson-Coors. In 2014, Tigris won a sales achievement award at the Ultimate Wealth Weekend and was nominated in the marketing and advertising category for the Notable Awards in Toronto.

Tigris recently celebrated their 12th year in business, operating in over 15 markets nationwide and has plans to expand to the United States by the end of the year.

Connect With the Female Leaders of Tigris

There are many ways to get connected with Tigris! If you’re interested in working as a dynamic events staff, please submit 2-3 photos and your resume to recruiting@tigriseventsinc.com. If you’re interested in learning more about how our experiential event staffing services can be beneficial for your company, contact Tigris at 416-283-9119 or send an e-mail to info@tigriseventsinc.com.

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