Event Marketing

Sales Promotion Marketing

Snack a Smile: Healthy Sales Promotion Marketing with a Twist!

You may be wondering why we’ve got a mascot of a giant Mandora orange in the photo above. You may also be asking yourself, what’s a Mandora? The photo above showcases a unique sales promotion, Snack a Smile! Sales promotion marketing is a type of marketing aimed at the consumer and can be used to introduce a new product and/or increase sales. There are endless ways to execute a sales promotion, and it’s important that you do so to give your brand extra visibility. 

The Snack a Smile program is co-financed by the European Union. Their goal is to promote qualitative citrus fruits from Cyprus to Canadian consumers. The fruits promoted include the Cyprus Mandora (a cross between a mandarin and an orange) and Grapefruit.

sales promotion marketing

Cyprus Mandora

Now that you know it’s a cross between a mandarin and an orange, what else makes it different? The Mandora is easily mistaken for a clementine, but its skin is thicker and the fruit contains seeds. The taste is more acidic than a clementine and a little but tougher to peel. But trust us, the taste is well worth the effort!

sales promotion marketing

Cyprus Grapefruit

These are regarded among the best citrus fruit in the world! Grapefruits have a high juice and sugar content. Grapefruits are low in calories but are full of nutrients and an excellent source of vitamins A and C.

Planning, Staffing & Executing a Healthy Sales Promotion Marketing

Sales Promotion Marketing  

The program kicked off with multiple in-store samplings at various grocery stores across Ontario. The finale, Snack a Smile, required lots of planning and working alongside our trusted vendors.

To give you an idea of all the logistics, Tigris coordinated and supplied:

  • 1 Onsite Event Manager
  • 4 Food Safety Certified Brand Ambassadors
  • 2 Demo Stations
  • 1 Pull-Up Banner
  • 1 Mascot Outfit
  • Emoji Cut-Outs
  • 1 ipod pre-programmed with music from Greece + 1 speaker
  • Bicycle (for contest winner)
  • Branded Shirts & Hats
  • Sampling Supplies: juicer, gloves, knives, cutting boards, cups, napkins 
  • Venue Access / Permit

In addition to sourcing supplies and logistics, we only had a month to source and secure a venue! The activation included many components for a truly experiential experience for consumers. They were able to sample freshly squeezed fruit juices & slices, as well as take fruit to go. We also had a draw to win a bright yellow and orange bicycle was won by one lucky participant. Guests were shocked that we were giving away fresh produce for free and eager to learn more about the fruits. Many left with brochures to bring to their local grocer to bring the fruits to their store. Overall, it was an extremely successful sales promotion marketing. 

Guests were shocked that we were giving away fresh produce for free and eager to learn more about the Cyprus fruits. Many left with brochures to bring to their local grocer so they could purchase the fruits regularly. Overall, it was an extremely successful sales promotion marketing. 

What To Do With the Leftovers? 

Sales Promotion Marketing

Post-event, there were some leftovers. A person can only eat so much fruit! Thanks to the European Union and Cyprus fruits, Tigris was able to donate the leftovers to Feed the Need Durham and Girls Inc. They were thankful for the donation and we couldn’t be happier to help two amazing organizations. 

Tigris is a firm believer in supporting local and global community causes and environmental issues.  Since 2008, we have proudly donated more than $20,000 from company profits to the various organizations (and people). You can view the full list here

In addition to funds donated, Tigris’ CEO has also been donating her time to sit on the board with Camp Trillium, a camp for children with cancer and their families. She has completed 2 years of a 3 year board position and is chairing their new initiative, “Camp out for Cancer” which takes place Oct. 14, 2017.


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Why Hire an Event Management Company?

Find the Right Event Management Company for You

If you’re looking to hire or partner with an event management company, here are some tips to keep you on track. Like starting any relationship, you should find someone you like and trust. Being able to do their job should be a given but it’s not.

Planning an event can be stressful; we like to compare it to building a house. You would never call a contractor and simply ask them to “build you a house!” no more than you would call an event planner and simply ask them to plan your event. There are so many things that need to be discussed! Here are 5 things you should keep top of mind when you’re hiring an experiential marketing or event management company

Event management company for CGC


The first thing that comes to mind when we are asked to quote on an event is budget. To get to the point, your budget as that will impact how BIG you can build your house. There are some nice to have items. Then there are need to have items. This is perfectly relate able to planning an event. We recognize that some companies or organizations are not able to reveal budget but doing so better enables us to come up with an accurate and realistic quote. In turn, it also helps us to quote our estimated time and project management fees better as well. 

Just recently, we received a quote request to plan an outdoor event for 5,000 people on Canada Day weekend. The company indicated they had secured the venue already. They planned to provide free food, beverages and entertainment. Not having planned an event like this before, they wanted an event management company to help them coordinate the food, entertainment, AV, staging etc. It seemed a bit unusual to us however that they would be looking to provide free food and beverages. Free food and beverages for 5,000 people is EXPENSIVE!

After discussing their vision for the event, naturally our next question was regarding budget. They indicated a range of $25,000-$50,000. This seems rather low, wouldn’t you agree? Based on 5,000 people, even if you spent $10/person on food and drinks, you’d be looking at $50,000!!! Since they had confirmed the space already, we recommended offering 10×10 footprints to local restaurants who could participate to promote their services by providing food samples for free. This would bring down the budget exponentially and dedicate those funds to the event experience instead. If you’re expecting a quantity of people like that, you want to give them something to do whether it’s live entertainment, games or something else. Otherwise, what’s the point? And speaking of which… that brings us to OUR next point 🙂

Event management company for Transferwise


Why do you want to plan this event? Are you looking to raise money for charity or your business? Are you promoting a product or service? Your reason why will play a big part in how you concept the event, develop and relay messaging about it and impact the event experience. 

Since 2012, Tigris has worked with St. Joseph’s Health Centre to plan a Halloween Festival Fundraiser and Parade. As you can appreciate, this event is geared towards connecting with the local community and raising money for the foundation. In addition to keeping the project on track, Tigris is mandated to collect 3-4 quotes for each service to make sure we get the best price as possible for the hospital. This directly supports the objective to maximize fundraising dollars raised by sponsors and by attendees the day of. 

Event management company for St. Joseph's Health Centre Foundation


A great event management company will employ a team of excellent communicators. You should be able to get a hold of them at any time. While most information will be available to, it may not be readily accessible the moment you need an answer. If you’re working for a big company or well known organization, it’s natural for vendors, members of the community or other parties to connect with you about your event from time to time. This could even be many months after your event or between events. Your event management company should be able to recall important communication or event planning details quickly and easily for you. If there is any turn over within your company or organization, the historical data is essential to brief and train new team members. 

If you’re looking to hire an event management company, a good indication of their communication skills will be highlighted in the before – and the after. How quick were they able to turn around a quote for you? Did they answer all of your questions clearly and concisely? Did they indicate their approach to your event and how they planned to deliver? After the event, how long did it take them to provide a report? Was their reporting insightful? Was their final invoice on or under budget with adequate detail and proof of expenses?

Not meaning to brag… ok, maybe we are. At Tigris, we provide post-reports within 2-3 days immediately following the majority of our events. In comparison, one of our clients shared that a past event management company took 3 months to provide their report. You can just imagine our reaction – and we will leave it at that! 

Event management company for Brookfield & Maple Diversity


To get the ball rolling, your event management company should provide you with a detailed and comprehensive plan. Think of this is a gigantic to do list!

A work back schedule (or critical path) should include:
– what needs to be done;
– who is doing it;
– when it needs to be done by;
– and any important details or nuances pertaining to each requirement

Your work back schedule will be a living and breathing document throughout the entire planning process. We like to load our critical path to google docs to share with our clients. This way, they can take a look whenever they want to see how the event is progressing. Google docs also allows multiple people to work on the same document. This is great for an event management company as there may be a few planners working on the same event simultaneously.

Tigris quoted on a project recently and was horrified to learn that our client’s company had withdrawn their services mid-planning. As it turns out, they were more of a PR firm, with no event management experience, took the booking and got in over their head. Fortunately, we were able to save the day and the event went ahead as planned – on budget and on time. The moral of the story? If you’re hiring an event management company, it’s like hiring any other service provider. We still love our house example! If you were hiring a contractor, you need to do your due diligence. Partnering with an event management company is no different. If you don’t put in the appropriate research, it could cost you.

Event management company for Rona & Terrain Marketing


At the end of the day, it’s the results that count. Was your event executed smoothly? And if there were any issues that arose, did your event management company troubleshoot them quickly and efficiently? This is not something you can gauge before you hire one – but you can ask for references. Ask for at least a few to give you a well rounded opinion of the prospective event management company you are considering. Ask well thought out, open ended questions. You can supplement your insight of the company by looking them up on google, linked in and other sources. Online reviews, ratings and testimonials are also a great resource to determine the quality of a company’s capabilities. 

Team Up with an Event Management Who Gets You

With most events, you only have one shot to get things right. It’s important to team up with an event management company who understand you, communicates well, gets you results and makes your job and life easier! 

To discuss your next event, give us a call at 1-844-4TIGRIS.

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marketing sales manager

Nicole Delorme – Marketing Sales Manager

As the Marketing Sales Manager at Tigris, Nicole is responsible for Tigris’ internet marketing, social media, and sales.  In addition, she assists with event planning and coordination. Nicole earned her Digital Marketing and Sales Certification in 2015 to support her role at Tigris. Currently, she is completing her Social Media Marketing Certificate at George Brown College. With all this education in addition to her Bachelor’s Degree from Ryerson, she’s fully equipped for the job!

Learn more about Nicole and how far she’s come since her very first event as a brand ambassador with Tigris! 

marketing sales managerHow did your journey as the Marketing Sales Manager with Tigris begin?

I’m scrolling through Instagram one day and spot a post for upcoming Tigris group interviews in Toronto.  At the time, I was attending Ryerson for Radio and Television Arts,  working for 99.9 Virgin Radio on the events team and as a Barista at Second Cup. Like many of our staff, I am a serious multi-tasker! I had never heard of brand ambassadors or promotional models before, and after taking a quick look at the Tigris website, I was instantly intrigued.

As instructed, I followed the process and submitted my photos and resume, then attended the group interviews in Toronto. I remember leaving those interviews truly inspired – not only by the women leading the interview but from the people who attended. Little did I know, one year later I would be hosting those group interviews!

My very first event was the Canadian Tire NASCAR weekend. I worked alongside 30 other brand ambassadors and was blown away that I was actually getting paid to have this much fun.

That spring, I graduated from Ryerson and started applying for full-time jobs. Coincidentally, Serena was hiring within the head office. Although I applied for a position I wasn’t quite yet qualified for, Serena met with me and offered me a part time position. today I am the Marketing Sales Manager at Tigris and I am responsible for our social media, website content, incoming sales, quotes, recruiting, as well as managing events. 

marketing sales managerWhat motivates you to get up and do a great job every day?

Definitely, the people I work with. Our clients, brand ambassadors and the women that work alongside me in the head office are all truly inspiring people. Especially the women in the office – we are all so different and talented in various ways that it makes each day pretty interesting!

If you could go one place in the world, where would it be and why?

There isn’t one specific place I’d like to go, but I aim to travel to two destinations per year. Tackle the world one trip at a time!

What makes your life rewarding?

That feeling you get when you’ve helped, motivated or collaborated with someone.

marketing sales managerIs what you’re doing now (Marketing Sales Manager) what you always wanted to do growing up?

I didn’t even know my job existed when I was growing up (I had no idea what experiential marketing was). Growing up, I wanted to be an orthodontist but me and physics didn’t work out so well. I went to Ryerson hoping to be the next Cheryl Hickey. Along with classes in front of the camera, my program included several writing courses. I’m an avid reader and realized writing was something I enjoyed much more than reading off a screen, so I worked on pursuing those skills instead. Now I write Tigris’ blog posts, social media, event portfolios, newsletters and press releases! 

Describe your ideal weekend.

My ideal weekend includes getting in a quick workout, singing karaoke with friends and eating dessert. 

If You Could Live In A Book, TV Show Or Movie, What Would It Be?

Right now I’m obsessed with Nashville –  I’d love to live in that TV show and be a singer under Rayna James’ record label.

What are the three top traits you look for in a best friend?

I surround myself with people who motivate, inspire and make me laugh uncontrollably.

Dead or Alive, who would you have dinner with and what would you order?

I absolutely love Blake Lively – from her sense of style to the roles she’s played, I’m a definitely a fan. We’d go for dessert and I’d order either a chocolate molten lava cake or New York style cheesecake.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Value each and every relationship you make, and stay in contact with the people you meet.

– Nicole Delorme, Marketing Sales Manager 



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promotional advertising

Promotional Advertising for HP at Toronto’s Bridal Show

Trade show season is upon us! At each trade show, there are hundreds of exhibitors,  so it’s crucial to develop a strategy to ensure you stand out from the crowd. Currently, companies are looking for promotional advertising strategies to build their brands. One company who is undertaking these initiatives is HP Canada.

As a leading technology company, HP Canada focuses on products and service, while offering a wide range of business solutions. Their recent promotion ensures users that printing from home is right the first time and every time.

You probably already know that even the simplest DIY project requires some effort. Anyone else spend hours on Pinterest? But with original HP Ink, Do-It-Yourself projects from home are completed effortlessly with high quality and performance.

promotional advertising

Promotional Advertising for Toronto’s Brides

Have you ever planned a wedding? I’m sure you can imagine all of the work that goes into planning a day many have looked forward to their entire lives. This includes venue, wedding dress, caterers, musicians, invitations and more!

In a WeddingBells.ca survey of 2,309 Canadians, couples nearing or just coming away from the big day indicated they believed the average expected cost of a Canadian wedding should ring in at around $22,429 – or $27,899 with a honeymoon. – Golden Girl Finance

As you can see, weddings come with a hefty price tag. That’s why many brides plan to DIY several components of their big day to avoid accumulating costs. HP Canada’s promotional advertising initiative at the Toronto Bridal Show was to show brides they can use their products to print high-quality images at home. 

promotional advertising

The Ultimate DIY For The Creative Bride 

Tigris teamed up with Starshot and HP Canada to promote original HP ink. Other products on site consisted of HP Envy 7640 e-All-in-One Printer,  HP Sprocket*, and HP Deskjet 3755 Wireless All-in-One Printer. HP Sprocket allows consumers to print photos from their smartphones instantly using Hp ePrint app. Brides and grooms are able to print all their wedding needs, such as, Save the Date, wedding invitations, shower decorations, and wedding photos from the comfort of home. By making your wedding your way, brides are able to customise and personalise their special day. Because we all know if we want something done right, we do it ourselves!

HP Contests & Giveaways for the Bride to Be 

promotional advertisingAs mentioned earlier, it’s important to make your booth stand out from the hundreds of exhibitors on site. You want people talking about your brand! You may be wondering how HP Canada maintained a busy booth for the entire duration of the trade show. Well, they offered a unique contest that any bride would love to win. Ten very lucky brides (plus their guests!) had a chance to win an exclusive dinner with celebrity wedding planner, Jeffry Roick. The dinner will be held on Valentine’s Day, and he’s there to talk weddings with the winners!

Now, if you’ve ever been to a trade show, you know it’s all about the freebies. Contestants were able to walk away with a package of HP Social Media SnapShot Paper and a HP Original Ink postcard. The postcard offered $10 off of HP ink and $50 off on HP printers online. Coupons encourage people to buy and keeps them thinking about your product. 

HP Social Media SnapShot Paper makes printing from your camera roll or social media fun and easy. By using the HP app, brides and grooms can print their favourite memories from their special day onto peel and stick backing paper. 

Promotional Advertising At Your Next Trade Show

Look out for HP Canada at the Edmonton, Calgary and Ottawa Bridal Shows! Our Tigris team will be hosting their booths at each show. 

As you can see, exhibiting at a trade show is similar to planning a wedding. There are many components to consider including contests, giveaways, engagement and promotional staff. Here at Tigris, we create, plan and staff memorable events for clients across Canada. Whether you need the ideas or simply the staff to bring your brand to life, we’ve got you covered! Contact Tigris today for a free quote on our experiential services. 

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Holiday Staff Parties for Tigris in 4 Cities

How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.

We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets?  This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!

Planning for our Holiday Staff Parties

Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.

The Schedule
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!

The Venues
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.

The Invites
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending.  In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!

How were the Holiday Staff Parties?

On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.

Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!

The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.

Holiday Staff Parties Toronto

Over in Montreal…

Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers

Holiday Staff Parties - Montreal

A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.

Holiday Staff Parties - Calgary

On the West Coast…

Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!

Holiday Staff Parties - Vancouver

Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!

Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?

I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!

To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to recruiting@tigriseventsinc.com. If eligible, one of our recruiters will be in contact to schedule an interview.


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female president and CEO

Serena Holmes, Female President and CEO

What’s something we love about Tigris? The inspiring, passionate female President and CEO, Serena Holmes. Serena has been with Tigris for 12+ years & brings 16 years combined industry experience. Her core expertise ranges from management & staffing, event planning, to experiential & logistics. Serena is involved in project management for the company’s biggest clients along with driving company marketing and sales.

Learn more about Serena and you’ll quickly realize why we admire and respect everything this amazing woman stands for!

Interview with Serena Holmes, Female President and CEO of Tigris Events

How did your journey as the female President and CEO of Tigris begin? 
I knew the original female president and CEO Tigris when she was still working with another company, although I never really dealt with her outside of my initial interview in 2002. In April of 2004, I got a call from her asking if I’d be interested in working with her at Tigris and another company she had started. At that time, I had just graduated from university and needed the money so I got started right away. Within a few months, she offered me management and by April of 2005, partnership. At first, I was hesitant, as I was pursuing journalism but took the chance. The founder left the company in 2008 which led to a buy out spanning 2 years. Here I am, 13 years later!

female president and CEO

What motivates you to get up and do a great job every day?
Many already know that I love the opportunity to help others. Getting involved in events really changed my life. It helped me come out of my shell and really develop as a young adult. I believe we are able to offer young adults the same experiences and also, ensure they are well taken care of. In addition, it’s exciting to work with such a wide range of brands and help them achieve their goals. The relationships we have built with our clients have spanned a decade in some cases. Nothing could be a better testament to the quality of work we do.

If you could go one place in the world, where would it be and why?

Thankfully, I’ve been lucky to be able to travel in the past few years and have gone to some of the places I’d love to go. This said, I’d love to go to Borneo, Indonesia and see the Leuser eco-system. It’s the only place in the world where the orangutan, Sumatran elephant, rhinos and tigers still exist. Sadly, it’s being decimated for palm oil plantations and may not be here in 5-10 years.

female president and CEO What makes your life rewarding?
The opportunity to help others has always been important to me. Tigris provides work opportunities to thousands of young adults across the country. I find that incredibly rewarding especially considering how hard it is to get ahead these days.

Is what you’re doing now what you always wanted to do growing up?

No, it’s not! It was in university that I discovered what promotions were. I loved investigative journalism and documentary making the most but it was a very difficult industry to get started in. You really had to consider moving to a small town and working your way back over the span of 10 years. Tigris literally landed in my lap right out of school and it was an opportunity I couldn’t pass up so I changed my course.

Describe your ideal weekend.
Our weeks are generally very busy so the weekend is a great time to recharge. A perfect weekend is typically a low-key one, at the cottage with my husband and my fur babies.

If You Could Live In A Book, TV Show Or Movie, What Would It Be?
Jurassic Park would be cool. I’d love to have seen dinosaurs (from a safe distance of course!).

What are the three top traits you look for in a best friend?
Honesty, loyalty and a sense of humour.

Dead or Alive, who would you have dinner with and what would you order?

Dead or alive, I would love to have dinner with Jane Goodall or Dian Fossey. They have done incredible work with primates and conservation over the years. I could see us ordering a mushroom risotto and arugula salad.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

90% of success is showing up, 95% is showing up on time and 100% is showing up with energy. You are your own personal brand.

While there may be some situations when you don’t want to go to work, if you’ve made a commitment, you should stick to it. You’re really only as good as your word – and truly, what goes around comes around. I think you really get out of life, what you put into it. If you stick to your word, are proactive and go above and beyond for others – you’ll reap the rewards.

I didn’t get where I am today but ignoring emails outside of work hours or telling a client I can’t help them because I’m off the clock in 5 minutes. In fact, many of the clients we have value us for being available to them, communicating quickly and helping them when other company’s have or will not.

A mentor once told me, you can have anything you want in life if you can help enough other people get what they want. I don’t think this could be any more true.

-Serena Holmes, female President and CEO of Tigris Events 

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year end review

Year End Review, and What’s Next for Tigris in 2017!

We’ve already shared the news of our new partnership with Riverside Naturals, and the integrity staffing we have secured for their 2017 events. But before we share more of our upcoming promotions, we’d like to take a moment to look at Tigris’ amazing year end review.

In 2016, our 12th year in business, Tigris staffed more than 32,000 hours and 4,500 shifts on 300 different programs nationwide across Canada. We worked with new clients and old and expanded within the head office by hiring a new Account Manager in July and an Account Coordinator in October. There are now 6 full-time staff at the Tigris head office, the largest number we’ve ever had! 

Our CEO Serena Holmes had an amazing year. She tied the knot in Thailand, ranked on the W100 List of Canada’s Top Female Entrepreneurs of 2016, and was recognized among Canada’s Top Business Women as a finalist for Veuve Clicquot’s New Generation Award.

Furthermore, our company has accumulated a huge tribe on social media. To date, we have 34,800 Twitter followers, 48,000 Facebook followers, and 52,000 Instagram followers – not to mention those we have on Linked In, Google+ and other channels. Speaking of numbers, we have grown to 2,000+ brand ambassadors nationwide. To celebrate, Tigris is throwing holiday parties for our largest rosters, including Toronto, Calgary, Vancouver and Montreal, on Sun., Jan. 8.

A Few Favourite Promotions & Events From The Tigris Head Office In 2016– Year End Review 

year end review

When asked about her favourite promotion or event this year, Nicole Delorme (Marketing & Sales Manager) recalled several promotions she worked with EventPeeks

EventPeeks has a unique platform, the Twitter TV. This TV looks like a gigantic iPad with a camera attached to the top. A Twitter account and related hashtag are created specifically for each event. Guests are encouraged to take a photo and tag themselves, which then gets posted to the event’s Twitter account. This year, I was able to work at the Grey Cup Tweet Up, in addition to the NBA All-Star Event at Spice Route in Toronto. I love these events because you get to engage with everyone at the party and help them take goofy and glamorous photos. In addition, our clients from EventPeeks are amazing gentlemen who I love working with!

year end review

One of the newest additions to the head office, Joanna Olaru (Account Coordinator) recalled her first event as a Team Lead with Tigris as her most memorable.

My favourite event so far was also coincidently the first event I did as a team lead. The Starshot event in association with HP Instant Ink was at times stressful but it taught me a lot. I had the amazing Tigris team with me, as well as Starshot and HP members who were exceptionally hard working. We all were able to pull together and create a well-functioning event. This was a true testament to how important having reliable team members is. I also got to dip my hand in a lot of different event management aspects which I found informative and educating that I can use for future events.

Now That You’ve Seen A Tigris’ Year End Review, Let’s Take A Look At What’s Coming Up In 2017!

You may have noticed we have officially rebranded to TIGRIS EVENTS INC. When anyone thinks about Tigris, we want them to think of events! At Tigris, we create, plan AND staff events… so this transition makes perfect sense. In addition to rebranding, we are in the midst of developing a Tigris specific software platform to collect availability and book staff for events. Keep an eye out for this in 2017!

Because our team is outstanding, we are up for a 2017 Top Choice Award. Top Choice is based on votes and we need YOURS to win! If you haven’t already, please spare 30 seconds of your time and vote [update: voting is now closed]. Note that you can vote as many times as you want before Jan. 6, 2017.

We’ve already completed over 25 quotes for new events in 2017 and 10 confirmed bookings. These events include sampling for Great Western Brewery, the Canadian International Auto Show, the Bridal Expo, and the National Home Show. In addition, we will be getting starting on the event planning for St. Joseph’s annual Toronto West Halloween FestThis small business just continues to grow, and we’d love for you to be a part of it!

Thanks 2016… we’re happy to wrap-up another successful year end review. Do you want to be a part of our year in 2017? If you are looking to work at our events as a promotional model or brand ambassador, click here. If you are interested in our events services, contact us today at 416.283.9119 for a free quote. We plan, execute and staff events and experiential marketing programs all across Canada! Let’s take on 2017 – together!


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4 Experiential Strategies to Use This Holiday Season

Don’t Miss Out on the Opportunity to Incorporate Experiential Strategies into your Marketing Campaigns

Have you ever wondered what experiential strategies could help your brand shine during the holiday season? With the busiest time of year for shoppers upon us, it’s the perfect opportunity to turn potential customers into your very own brand advocates. Here are 4 simple tips you can leverage!

1. Recognize Cultural Differences

When you are creating experiential strategies, remember that it’s important to understand what really matters to your target audience. The holiday season may mean different things within different cultures. If you’re going to target a specific multicultural market during the festive season, you need to know a few things. What do they like about it? Why is it so important to them? What can your brand offer them? How people celebrate the season might not be the same – one person’s present may be someone else’s lump of coal.

2. Get Into the Christmas Spirit

So you’ve discovered your target audience is all about Christmas. Keep the spirit of the season in mind: goodwill and generosity. One of your experiential strategies could be about giving back to the community. Are you a retailer looking to increase gift card sales? For every customer that purchases a $200 gift card, offer them an extra $10 and inform them that you’re donating another $10 to a children’s foundation in your area.

Tigris had the opportunity to work with Ivanhoe Cambridge and Toolbox Design on a holiday campaign in December 2015. The experiential strategies were all encompassing from themed costumes and gift card giveaways to a digital marketing contest to reach beyond the eyeballs we could encounter on the street. Below is a photo of our team in action!


3. Make Gift Giving Easy

Just because Black Friday and Cyber Monday are over, it doesn’t mean your target consumer isn’t still on a mission to find the perfect gift! It’s only 3 Monday’s t’ill Christmas and your audience might not have the time or patience for a long-winded campaign. Make sure your experiential strategies for the season are simple and effective. How about an elf flash mob handing out vouchers towards a purchase? Just make sure you deliver a brand experience that will make people stop and engage.

In 2008, Tigris teamed up with Rogers and Fuse Marketing Group for an AWESOME campaign. Our experiential strategies incorporated 9 malls, 3 pairs of elves driving mall shoppers and their gifts back to their cars in decks out golf carts. How cool is that? The activation was appropriately called “Share the Joy” Holiday Shopping Shuttle.


4. Social Media – Santa’s Little Helper

No matter which experiential strategies you use, make sure you utilize your social media platforms. Tweet updates or post daily advent calendar-like announcements on Instagram pre-event. Incorporate brand ambassadors who can publish live tweets, photos and video streams during your event. Involve your target audience: create a catchy hashtag and encourage them to retweet, repost, snapchat, like and share.

The holiday season may be weeks away, but with these experiential strategies there’s still time to make an impact – and a difference – with your target audience. Wouldn’t it be great to to be on their nice list forever?


Experiential Strategies, Professional Brand Ambassadors and More!

Here at Tigris, we create, plan and staff memorable experiences that build brands and businesses. Contact Tigris today for a free quote on our event staffing services. We operate nationwide across Canada with over 2,000 dynamic events staff on our team!

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