Event Planning

Event Sponsorships

Event Sponsorships :: 3 Months Until St. Joe’s Toronto West Halloween Fest!

If you’re familiar with event planning, then you know most events are months in the making. That’s why we’ve already started planning a Halloween event all the way back in spring! The sixth annual Toronto West Halloween Fest is on Sunday, October 29, 2017. To prepare, our team is organizing permits, decor, entertainment, event sponsorships, and much more. 

Because this is our 6th year planning the event with St. Joseph’s Health Centre Foundation, we know what it takes to make this event successful. Never been to the Toronto West Halloween Fest? Check out the video below to see the highlights from last year.

As you can see, this is one of Toronto’s best Halloween events for the entire family. The street festival and costume parade takes over Bloor West Village. Over 10,000 people are expected to join us for our free family festival. This year’s event sponsorships and proceeds will go towards a new Kids’ Emergency at St. Joseph’s Health Centre.

Why St. Joseph’s Health Centre?

St. Joseph’s promise is to make this community one of the healthiest in Canada. This means looking at the needs of our neighbours, finding ways to make their care even better, and making it happen. To do this, they’ve launched Promise, the $70 million Campaign for St. Joseph’s Health Centre that will build a better St. Joe’s for our community. Event sponsorships are a big component to this campaign.

Event Sponsorships

Did you know more than 500,000 people live in Toronto’s west-end community? That’s equivalent to the population of Newfoundland and Labrador. 80% of our neighbours will get all the care they ever need locally – for our west-end neighbours, that means St. Joseph’s Health Centre.

St. Joseph’s is a leader in caring for kids in our west-end community. Last year, parents brought their kids to St. Joe’s more than 56,000 times and 3,250 babies were born. More people come to our Emergency than anywhere else in the city. Last year, St. Joseph’s had more than 100,000 visits in Emergency – 19,000 alone in our Paediatric Emergency.

Event Sponsorships – Let’s Talk Numbers 

Our event sponsorships and onsite vending opportunities allow flexibility, visibility and a solid platform to help you stand out and make an impact. This festival allows you to engage with thousands of potential consumers while making a difference in your community. As a community partner, you will have access to the full benefits of participating in the festival. Last year, Toronto West Halloween Fest received 535,000 social media impressions (growth of 41% from previous year). In addition, the festival obtained 21,000,000+ media impressions and 52 stories in the media. 

Event Sponsorships

Connect with your community the way you want to. As a community partner, you will receive a 10×10 footprint at our event to engage with event guests. In addition, sponsors have the opportunity to sell onsite, distribute samples and engage with event attendees brand awareness. You’ll have the opportunity to customize the activation based on your goals. Looking to make an announcement or performance on stage? Come on up!

As a sponsor, you’ll become part of our network and receive invitations to St. Joseph’s Health Centre Foundation events. This allows our sponsors to stay connected and become an active member of our caring community. 

Already looking forward to October? Contact Tigris today at 1-844-4TIGRIS or send us an e-mail to learn more about event sponsorship opportunities for Toronto West Halloween Fest. 

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Experiential Event Planning

Experiential Event Planning for Winners at iHeart Radio WestFest

What does experiential event planning, winning prizes, a huge clothing brand and massive concerts have in common? An amazing brand building activation brought to you by yours truly – Tigris Events!

Tigris is thrilled to team up with Bell Media for experiential event planning for WINNERS at several iHeartRadio music festivals and radio remotes from June through December. iHeartRadio brings music to life; so you can only imagine how amazing their events are. With performances by Hedley, Fifth Harmony, Iggy Azalea and more, these festivals draw in HUGE crowds. Tigris was to provide experiential event planning services for WINNERS activations at 4 upcoming events. These include Calgary: July 8, Vancouver: Sept 3&4, Montreal: Dec 2 and Toronto: Dec 9.  There are also 15 radio remotes happening nationwide over a 7 month span.

The first event, iHeartRadio WestFest, was a huge success. Check out the highlight video below!

Experiential Event Planning with Bell Media & WINNERS for iHeartRadio Events

What’s included in an experiential event? Well, this depends on the brand and the budget. Bell Media & WINNERS had many different components they envisioned for their activation. 

The activation for each concert includes inspirational accessory wall, step-and repeat mural wall for photo-ops, along with a Fab Grab machine. The Fab Grab machine allows participants to win WINNERS gift cards, swag and other great prizes.

Our project management deliverables for Bell Media WINNERS included:

  • Creating the master work back schedule & site plans
  • Booking and managing all vendors and supplies (i.e. branded tents, Fab Grab, stanchions/flooring, graphic mural artist, shipping, etc.)
  • Working with the radio station and venue to plan schedules for remotes prior to the event 
  • Coordinating logistics and managing assets from city to city
  • Booking and confirming onsite staff for Edmonton and Calgary radio remotes and WestFest
  • Day-of, onsite coordination/execution including overseeing set up, event execution
  • Post-event reporting on logistics including photos/recommendations

These deliverables were completed within a month by our amazing account director, Helene!

Experiential Event Planning and Ideation: Bringing the WINNERS Brand to Life 

Sounds like there was a lot going on, doesn’t it? Let’s get into the flow of the activation so you can envision the event from an attendees perspective. We have a 30 x 10 ft booth so you can’t miss us. From afar, they will see the branded tents and the inflatable Fab Grab machine to capture their interest. Festival attendees are encouraged to pose/take a photo in front of the mural wall and post the photo to social media. There’s even a unique WINNERS Snapchat filter and lens! After posting a photo, you’re able to gain access to the Fab Grab machine. Within the Fab Grab machine are tons of tags – but participants can only keep one – to exchange for an assortment of prizes from WINNERS. 

To create an impactful activation that reflected to the look/feel of WINNERS brand vision for the iHeartRadio WestFest event, Tigris was tasked with sourcing branded tents, banners and a fitted table cover for the prize table. We also custom built the sleek/modern accessory wall and sourced the inflatable Fab Grab (re-purposed for the in-store radio remotes).

Experiential Event Planning      Experiential Event Planning     

Accessory Wall

Tigris sourced/managed a carpenter who is familiar with large, intricate builds while staying on budget to produce the requested accessory wall. The accessory wall was used to showcase the latest fashions available at WINNERS. It was created with automotive for a shiny, glamorous feel that was completely on brand.

Graphic Mural Wall

The graphic mural wall showcases iconic Alberta rose backdrop and #WINNERSWestFest hashtag. The artist responsible for the WestFest backdrop will complete follow-up murals for Vancouver, Montreal and Toronto. These murals will include iconic cityscapes and landmarks.

Experiential Event Planning      Experiential Event Planning

Inflatable Fab Grab Machine

Tigris sourced and managed a US-based vendor to manufacture a custom, branded inflatable cash cube. The Fab Grab will be re-purposed for remotes, in addition to follow-up iHeartRadio music festivals throughout Canada. There was a line up for 8 continuous hours with festival go-ers eager to get inside and win a prize.

Testimonials Tell All!

Overall WINNERS iHeartRadio WestFest was a complete success! The experiential event planning process was streamlined and efficent. Below are a few customer and staff comments:

Everyone was excited for a chance to get a prize; some wanted a gift card, others a t-shirt. Even the smaller prizes like the beauty packs or socks (for men) seemed to make customers very happy! – Tigris BA

I’m excited to use the $100 gift card that I just won. Let’s hit Winners tomorrow, maybe we could find a pair of shoes like the ones on the accessory wall over there. – Customer

I loved the Fab Grab! I got a necklace and it’s beautiful! – Customer

This mural wall is excellent! It’s so colourful! – Customer 

This event was a lot of fun to plan and we are thankful for the opportunity to create something so amazing for WINNERS. What’s next for Tigris? We’ll be preparing for iHeartRadio Beach Ball in Vancouver Sept. 3-4.

Many of our clients are unaware that Tigris is more than just a staffing agency. In 2013, we legally dropped ‘personnel’ from our name and have officially re-branded to Tigris Events Inc. When anyone thinks about events, we want them to think about Tigris! Our core competencies span creating, planning AND staffing events. Our diverse portfolio includes non-profit events Toronto and nationwide across Canada. We also plan experiential marketing campaigns and promotional activations for clients big and small.

Contact Tigris today for a free quote on our multiple services. We have over 2,000 dynamic events staff nationwide across Canada to bring your brand to life!

Get A Free Quote

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Berczy Park Grand Re-Opening

Event Planning for the Berczy Park Grand Re-Opening

Who wants to plan the Berczy Park Grand Re-opening? Sign us up!

We couldn’t be more proud of the Berczy Park Grand Re-Opening event if we tried! Tigris had the tremendous privilege to plan the Berczy Park grand re-opening and was thrilled to win this business through a formal RFP process. This park is Toronto’s beloved communal space in the heart of St. Lawrence Market, also known as the gateway to Old Toronto. Our team was tasked with creating a unique event experience to bring the community together. This includes children, families, seniors and of course, pet lovers, since the whimsical dog fountain is the focal point of the park.

Claude Cormier designs Berczy Park with a view to give people a beautiful space to be together. The grand re-opening was 3 months in the making and working with the City of Toronto was an amazing experience. 

Event Planning for the Berczy Park Grand Re-Opening with City of Toronto

Tigris teamed up with City of Toronto in April for the planning and execution of 2017 Spring & Summer Parks & Trails Opening Events. The first event keynote event being the grand re-opening of the much awaited Berczy Park. Tigris tasked with creating the event experience for the event. Some of our project management deliverables included:

  • Creating the master work back schedule, day-of-run sheets, site plans,
  • Liaising with City of Toronto to coordinate safety/traffic/waste plans for the event,
  • Booking and managing all vendors and supplies such as AV, P.R., entertainment, souvenir giveaways, décor, food and beverages,
  • Working with BIA to plan schedules for day-of volunteers,
  • Participating in communications and meetings with the community partners,
  • Liaising with St. Lawrence Market and local businesses to participate in a mini-market on Scott St. 
  • Day-of, onsite coordination/execution including overseeing set up, event execution
  • Post-event reporting on logistics including photos/recommendations

You’ve heard us say this before – no task is too big or too small for Team Tigris. Whether it’s scheduling a team of brand ambassadors or turnkey event planning, we put effort and detail into all of our projects. The project requirements for Berczy Park are similar to our efforts on St. Joseph’s Toronto West Halloween Fest we have planned since 2012.

Pageantry: Creating the Look & Feel of the Event 

Berczy Park Grand Re-OpeningTo add to the look/feel of the event, Tigris was tasked with sourcing themed décor including bunting/paper lanterns. In addition, Tigris sourced a PR agency to promote the event and manage the media. ON Q Communications was successful in landing several interviews the day of the event and the weeks leading up to it. City of Toronto coordinated speakers participating in the event including major John Tory and the late Deputy Mayor, Pam McConnell. The formalities concluded with a ribbon cutting in front of the fountain. Sadly, this was Deputy Mayor, Pam McConnell’s last public appearance. She passed away on Thurs., Jul. 6 – just 8 days after the event.



AV, DJ and a Jazz Trio was provided by Bongo & B. create a fun atmosphere at the event. A caricature artist was sourced who had the ability to produce 15-20 drawings per hour! Guests were encouraged to have their portraits taken with their family or dogs. Even the mayor got his drawing done! Our event also included face painting, historical characters for photo opportunities and to talk about the history of the area. Their appearance was complimented by take-aways that were put into the branded bags featuring three “Then and Now” postcards. 

You may have heard about the sheep that caused quite the stir. Les Moutons, a travelling performance group was in Toronto during the event and performed a wonderfully absurd routine as a flock of sheep. None of the guests could stop watching!

Because the event was family focused, Dulce Gomes from the St. Lawrence Library coordinated a puppet show and a story time for children attending the event. There was free popcorn available to the public and a refreshing lemonade stand. 


Berczy Park Grand Re-Opening

Thank you to all of our amazing sponsors for this event! Onsite, Friends of Berczy Park  was able to promote their “Adopt-a-Tree” within Berczy Park, as well as discuss upcoming initiatives and programs. In addition, this sponsor was given branded lime green tote bags to hand out to patrons. These bags included “Then & Now” postcards showcasing the history’s of Berczy Park, the Gooderham Building, and St. Lawrence Market.

Tim Horton’s was happy to take part in the event. They had a steady flow of patrons who were given a choice of free coffee or fruit smoothies. Needless to say, they were a huge hit during the hot, sunny day. Everyone could be spotted with a Tim Horton’s cup in hand. Tigris also created a lemonade stand for alternative refreshments, compliments of City of Toronto. 

On Scott Street, a market was available to the public including Northern Biscuit, Wynn Fitness, Power Up Bar, Scheffler’s Deli, Urban Fresh, Manotas Organic and Crude Café.  Many of these sponsors had free samples and information for the public. 

Testimonial for the Successful Berczy Park Grand Re-Opening

Our client from the City of Toronto was happy to pass along this testimonial; 

“Many thanks for the tremendous job on the Berczy event yesterday, it was all around fantastic, everything was so well organized, the Park, program,  set up, media and community turnout so great, honestly the best Park Opening I’ve been to. Comments from the Mayor and Councillors, as well as many community members were so positive”. – Janie Romoff, General Manager Parks, Forestry and Recreation

This event was a lot of fun to plan and we are thankful for the opportunity to create something so amazing for the city. What’s next for Tigris? We’ll be working with the City of Toronto to plan the grand re-opening of the newly renovated Lower Don Trail in September. 

Many of our clients are unaware that Tigris is more than just a staffing agency. In 2013, we legally dropped ‘personnel’ from our name and have officially re-branded to Tigris Events Inc. When anyone thinks about events, we want them to think about Tigris! Our core competencies span creating, planning AND staffing events. Our diverse portfolio includes non-profit events Toronto and nationwide across Canada. We also plan experiential marketing campaigns and promotional activations for clients big and small.

Contact Tigris today for a free quote on our multiple services. We have over 2,000 dynamic events staff nationwide across Canada to bring your brand to life!

Get A Free Quote

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Event Management Agency Toronto

Event Management Agency Toronto :: Grace Foods Summer Sales & Sampling Initiatives

Have you typed ‘event management agency Toronto’ into Google before? What were you hoping to achieve through this search? Most of the time our clients come to us, they aren’t aware of all the services we provide. Actually, they aren’t aware of all the services they will need for their events! There are so many tiny factors to consider when planning an event, and this all depends on the specific type of event you’re planning. 

From conferences to festivals, each event requires special attention and the right people to execute your vision. Currently, we are in the midst of planning and staffing Grace Foods summer sales and sampling initiatives. We’ve been working alongside Grace Foods since 2015 to supply teams of dynamic multicultural events staff for their events. It’s our duty to ensure their presence at each event is valuable and impactful.

What can an event management company do for your brand at these types of events? Below are 4 key benefits of hiring an event planning agency to coordinate and staff your events.

 event management angecy toronto

4 Key Benefits of Working With an Event Planning Agency to Coordinate & Staff Your Events 

The requests from Grace Foods are ironed out at the beginning of each year including trade shows, festivals, in-store samplings and sales activations. Some keynote events include Jerk Fest, Salsa on St. Clair, desiFEST and many more. On average, we staff and execute 20-25 events a year for Grace!

Onsite Event Managers 

Our event managers are encouraged to supervise 5+ staff/shift. They can be booked as a team lead, work alongside the team or as exclusive onsite or offsite management. This is determined based on the nature of the event. For Grace, our event manager will assist with the delivery of supplies, including set-up for the first day of the event. In some cases, the event manager will stay on site for the remainder of the shift to managing the team, track sales and take photos. 

Onsite Training

This includes a core team to cover all shifts. Depending on the demographic of the event, we coordinate talent with a range of nationalities and bilingual skills so they can better relate and communicate with event go-ers. This core group of talent receives an in-depth, on-site training lead by the client and Tigris. The talent rotates events/shifts throughout the year. By offering our staff consistent shifts with the same client, they become experts on the brand.  

Set Up and Tear Down

You’ve spent a lot of time and money on your display, so it’s important that the logistics are handled properly. Our team will ensure the supplies arrive on time, at the right location. The booth will be set up according to company standards, with the products placed attractively and visibly. Your booth image is extremely important – it’s event go-ers first impression of your brand! 

Immediate Results

The majority of events have a sales focus and a smaller sampling component. The goal is to sell out of the product which has been a consistently achieved goal during our past 3 years of working with Grace! Check out amazing footage from our Grace events below. 

Hire an event management company to plan, staff and manage your yearly events. Tigris operates nationwide across Canada with 2,000 events staff on our growing team.

Get A Free Quote




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Sales Promotion Marketing

Snack a Smile: Healthy Sales Promotion Marketing with a Twist!

You may be wondering why we’ve got a mascot of a giant Mandora orange in the photo above. You may also be asking yourself, what’s a Mandora? The photo above showcases a unique sales promotion, Snack a Smile! Sales promotion marketing is a type of marketing aimed at the consumer and can be used to introduce a new product and/or increase sales. There are endless ways to execute a sales promotion, and it’s important that you do so to give your brand extra visibility. 

The Snack a Smile program is co-financed by the European Union. Their goal is to promote qualitative citrus fruits from Cyprus to Canadian consumers. The fruits promoted include the Cyprus Mandora (a cross between a mandarin and an orange) and Grapefruit.

sales promotion marketing

Cyprus Mandora

Now that you know it’s a cross between a mandarin and an orange, what else makes it different? The Mandora is easily mistaken for a clementine, but its skin is thicker and the fruit contains seeds. The taste is more acidic than a clementine and a little but tougher to peel. But trust us, the taste is well worth the effort!

sales promotion marketing

Cyprus Grapefruit

These are regarded among the best citrus fruit in the world! Grapefruits have a high juice and sugar content. Grapefruits are low in calories but are full of nutrients and an excellent source of vitamins A and C.

Planning, Staffing & Executing a Healthy Sales Promotion Marketing

Sales Promotion Marketing  

The program kicked off with multiple in-store samplings at various grocery stores across Ontario. The finale, Snack a Smile, required lots of planning and working alongside our trusted vendors.

To give you an idea of all the logistics, Tigris coordinated and supplied:

  • 1 Onsite Event Manager
  • 4 Food Safety Certified Brand Ambassadors
  • 2 Demo Stations
  • 1 Pull-Up Banner
  • 1 Mascot Outfit
  • Emoji Cut-Outs
  • 1 ipod pre-programmed with music from Greece + 1 speaker
  • Bicycle (for contest winner)
  • Branded Shirts & Hats
  • Sampling Supplies: juicer, gloves, knives, cutting boards, cups, napkins 
  • Venue Access / Permit

In addition to sourcing supplies and logistics, we only had a month to source and secure a venue! The activation included many components for a truly experiential experience for consumers. They were able to sample freshly squeezed fruit juices & slices, as well as take fruit to go. We also had a draw to win a bright yellow and orange bicycle was won by one lucky participant. Guests were shocked that we were giving away fresh produce for free and eager to learn more about the fruits. Many left with brochures to bring to their local grocer to bring the fruits to their store. Overall, it was an extremely successful sales promotion marketing. 

Guests were shocked that we were giving away fresh produce for free and eager to learn more about the Cyprus fruits. Many left with brochures to bring to their local grocer so they could purchase the fruits regularly. Overall, it was an extremely successful sales promotion marketing. 

What To Do With the Leftovers? 

Sales Promotion Marketing

Post-event, there were some leftovers. A person can only eat so much fruit! Thanks to the European Union and Cyprus fruits, Tigris was able to donate the leftovers to Feed the Need Durham and Girls Inc. They were thankful for the donation and we couldn’t be happier to help two amazing organizations. 

Tigris is a firm believer in supporting local and global community causes and environmental issues.  Since 2008, we have proudly donated more than $20,000 from company profits to the various organizations (and people). You can view the full list here

In addition to funds donated, Tigris’ CEO has also been donating her time to sit on the board with Camp Trillium, a camp for children with cancer and their families. She has completed 2 years of a 3 year board position and is chairing their new initiative, “Camp out for Cancer” which takes place Oct. 14, 2017.


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Why Hire an Event Management Company?

Find the Right Event Management Company for You

If you’re looking to hire or partner with an event management company, here are some tips to keep you on track. Like starting any relationship, you should find someone you like and trust. Being able to do their job should be a given but it’s not.

Planning an event can be stressful; we like to compare it to building a house. You would never call a contractor and simply ask them to “build you a house!” no more than you would call an event planner and simply ask them to plan your event. There are so many things that need to be discussed! Here are 5 things you should keep top of mind when you’re hiring an experiential marketing or event management company

Event management company for CGC


The first thing that comes to mind when we are asked to quote on an event is budget. To get to the point, your budget as that will impact how BIG you can build your house. There are some nice to have items. Then there are need to have items. This is perfectly relate able to planning an event. We recognize that some companies or organizations are not able to reveal budget but doing so better enables us to come up with an accurate and realistic quote. In turn, it also helps us to quote our estimated time and project management fees better as well. 

Just recently, we received a quote request to plan an outdoor event for 5,000 people on Canada Day weekend. The company indicated they had secured the venue already. They planned to provide free food, beverages and entertainment. Not having planned an event like this before, they wanted an event management company to help them coordinate the food, entertainment, AV, staging etc. It seemed a bit unusual to us however that they would be looking to provide free food and beverages. Free food and beverages for 5,000 people is EXPENSIVE!

After discussing their vision for the event, naturally our next question was regarding budget. They indicated a range of $25,000-$50,000. This seems rather low, wouldn’t you agree? Based on 5,000 people, even if you spent $10/person on food and drinks, you’d be looking at $50,000!!! Since they had confirmed the space already, we recommended offering 10×10 footprints to local restaurants who could participate to promote their services by providing food samples for free. This would bring down the budget exponentially and dedicate those funds to the event experience instead. If you’re expecting a quantity of people like that, you want to give them something to do whether it’s live entertainment, games or something else. Otherwise, what’s the point? And speaking of which… that brings us to OUR next point 🙂

Event management company for Transferwise


Why do you want to plan this event? Are you looking to raise money for charity or your business? Are you promoting a product or service? Your reason why will play a big part in how you concept the event, develop and relay messaging about it and impact the event experience. 

Since 2012, Tigris has worked with St. Joseph’s Health Centre to plan a Halloween Festival Fundraiser and Parade. As you can appreciate, this event is geared towards connecting with the local community and raising money for the foundation. In addition to keeping the project on track, Tigris is mandated to collect 3-4 quotes for each service to make sure we get the best price as possible for the hospital. This directly supports the objective to maximize fundraising dollars raised by sponsors and by attendees the day of. 

Event management company for St. Joseph's Health Centre Foundation


A great event management company will employ a team of excellent communicators. You should be able to get a hold of them at any time. While most information will be available to, it may not be readily accessible the moment you need an answer. If you’re working for a big company or well known organization, it’s natural for vendors, members of the community or other parties to connect with you about your event from time to time. This could even be many months after your event or between events. Your event management company should be able to recall important communication or event planning details quickly and easily for you. If there is any turn over within your company or organization, the historical data is essential to brief and train new team members. 

If you’re looking to hire an event management company, a good indication of their communication skills will be highlighted in the before – and the after. How quick were they able to turn around a quote for you? Did they answer all of your questions clearly and concisely? Did they indicate their approach to your event and how they planned to deliver? After the event, how long did it take them to provide a report? Was their reporting insightful? Was their final invoice on or under budget with adequate detail and proof of expenses?

Not meaning to brag… ok, maybe we are. At Tigris, we provide post-reports within 2-3 days immediately following the majority of our events. In comparison, one of our clients shared that a past event management company took 3 months to provide their report. You can just imagine our reaction – and we will leave it at that! 

Event management company for Brookfield & Maple Diversity


To get the ball rolling, your event management company should provide you with a detailed and comprehensive plan. Think of this is a gigantic to do list!

A work back schedule (or critical path) should include:
– what needs to be done;
– who is doing it;
– when it needs to be done by;
– and any important details or nuances pertaining to each requirement

Your work back schedule will be a living and breathing document throughout the entire planning process. We like to load our critical path to google docs to share with our clients. This way, they can take a look whenever they want to see how the event is progressing. Google docs also allows multiple people to work on the same document. This is great for an event management company as there may be a few planners working on the same event simultaneously.

Tigris quoted on a project recently and was horrified to learn that our client’s company had withdrawn their services mid-planning. As it turns out, they were more of a PR firm, with no event management experience, took the booking and got in over their head. Fortunately, we were able to save the day and the event went ahead as planned – on budget and on time. The moral of the story? If you’re hiring an event management company, it’s like hiring any other service provider. We still love our house example! If you were hiring a contractor, you need to do your due diligence. Partnering with an event management company is no different. If you don’t put in the appropriate research, it could cost you.

Event management company for Rona & Terrain Marketing


At the end of the day, it’s the results that count. Was your event executed smoothly? And if there were any issues that arose, did your event management company troubleshoot them quickly and efficiently? This is not something you can gauge before you hire one – but you can ask for references. Ask for at least a few to give you a well rounded opinion of the prospective event management company you are considering. Ask well thought out, open ended questions. You can supplement your insight of the company by looking them up on google, linked in and other sources. Online reviews, ratings and testimonials are also a great resource to determine the quality of a company’s capabilities. 

Team Up with an Event Management Who Gets You

With most events, you only have one shot to get things right. It’s important to team up with an event management company who understand you, communicates well, gets you results and makes your job and life easier! 

To discuss your next event, give us a call at 1-844-4TIGRIS.

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Fundraising Event for Camp Trillium :: Camp Out for Cancer

Wouldn’t it be fun to show up somewhere cool with a sleeping bag, tons of snacks and camp out with your family, friends or co-workers? In addition, you’d be supporting a great cause. Think of an adult sleepover! We are so excited to be participating in CampOut for Cancer. It’s a new fundraising event that will challenge our team to be creative in dreaming up how to camp out (or more realistically, camp in) on a cool October night this fall in support of Camp Trillium. 

Camp Trillium is truly a camp like no other. It’s the largest of its kind in North America, sending 3,100 campers each year to year-round camping and recreational experiences. The best part? It’s at no cost to the families. It’s privately funded, and a volunteer-based charity. And it’s unique model of bringing entire families who live with cancer together at camp that has since been adopted by many other camps across North America. 

fundraising event

The startling fact is, each year nearly 500 children in Ontario are diagnosed with cancer. So by donating to our Camp Out for Cancer fundraising campaign, you will be helping to send more kids who have been diagnosed with cancer to a place where they can spend time having fun with their brothers and sisters, make new friends, and forget about cancer for a while.

Why Camp Trillium and this Fundraising Event?

Serena Holmes, Tigris President and CEO, sits on the board of Camp Trillium. “I want to be part of something more meaningful and altruistic. I have amassed a lot of experience in events, marketing, management and business – and thought I would best be able to help by lending my expertise and network to an organization in need”, says Serena. She has fulfilled 2 years of a 3 year term on the board. The majority of the impact she’ll be able to make will be by sitting on a subcommittee focused on fundraising. She is also the Chair of Camp Out for Cancer! We’re excited to be extending the invitation for this fundraising event to our team.  

fundraising event

Here’s How to Participate in the CampOut for Cancer Fundraising Event  

Camp Out for Cancer is for everyone, and we’re inviting our entire Canadian network to participate.  Just click here to join. Registration only costs $25. As you fill out this form, you’ll be asked to set your fundraising goal. We encourage everyone to set a personal fundraising goal of at least $100, but the sky is the limit. We are looking to raise $200,000 in year one and need your help! You can camp out or camp in with your family, friends or co-workers on Oct. 14. If you’re not interested in camping, you can simply donate as well.

Not sure how to start fundraising? Camp Trillium shares several tips for fundraising which including sharing a personal story and sharing the opportunity online with your network. 

Choosing a Campsite – Let’s Get Creative!

Unfortunately, we realize we can’t have our entire Tigris team fly to Toronto to camp out with our head office on October 14. That’s why, depending on the number of registrants, we will coordinate a location in each city for our team to Camp Out together. We have a roster of 2,000 events staff nationwide across Canada. Can you imagine what an impact we can have as a team? 

Not available to camp out? We would love your support. We have raised $625 of our $5,000 goal already. To donate to our team, click here

If you have an idea for a creative campsite, let us know in the comments below! Options are limitless – from an observatory to roughing it in the outdoors, we’re open to anything!! Thank you in advance for supporting this unique fundraising event. 

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Experiential Marketing Toronto

Wakey, Wakey Canada! TransferWise Works with Tigris, Experiential Marketing Toronto, To Produce Viral Video

As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!

Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

Seal the deal – boutique style 

Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of. 

Executing the idea 

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017

To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor.  At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about. 

#WakeyWakey Canada.

So, how did we pull this off logistically?

As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting. 

Experiential Marketing Toronto

Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice! 

And how did you select those enthusiastic sleep walkers? 

In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:

Are you extremely outgoing/daring and willing to:

  • wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
  • fall asleep on a stranger’s shoulder on the subway?
  • sleepwalk to the front of a queue in a shopping centre?
  • brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?

As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused. 

Experiential Marketing Toronto

On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news! 

You always need a backup plan.

Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening.  Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?

experiential marketing toronto

Experiential Marketing Toronto :: What’s Next for #TeamTigris?

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

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canadian experiential marketing agency

Tigris Turns 13! Celebrating a Canadian Experiential Marketing Agency

The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system. 

As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.

Highlights from our 13 Years as a Canadian Experiential Marketing Agency 

In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.

We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.

Canadian Experiential Marketing Agency

2004 Apple Lounge 

In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night! 

Canadian Experiential Marketing Agency

2005 KRG Children’s Charities

Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers. 

Candian Experiential Marketing Agency

2006  Krista Slack and Associates

You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”


Canadian Experiential Marketing Agency

2008 Peroni Sampling

Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.

Canadian Experiential Marketing Agency

2009 Rogers OP Sports Week 

We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!

Canadian Experiential Marketing Agency

2010 Summers at Blur Motorola Promotion 

Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.

Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative.  The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.

Canadian Experiential Marketing Agency

2011 Sun Rype Promotion 

This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!

Canadian Experiential

2012 Appleton Promotion 

Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years! 

In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales. 

Canadian Experiential Marketing Agency

2013 Tide Test with Zoom Media

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.

We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!

Canadian Experiential Marketing Agency

2014 CGC Mud Tour

Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1. 

Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.

Canadian Experiential Marketing Agency

2015 NBA All-Star Tour with FILO Productions 

Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.

Canadian Experiential Marketing Agency

2016 Uncle Ben’s Roaming Hunger 

What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.

The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.

Canadian Experiential Marketing Agency

2017 Brita & ME to We with 6 Degrees 

Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!

A Very Thankful Canadian Experiential Marketing Agency

From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!

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