Event Planning

Fundraising Event for Camp Trillium :: Camp Out for Cancer

Wouldn’t it be fun to show up somewhere cool with a sleeping bag, tons of snacks and camp out with your family, friends or co-workers? In addition, you’d be supporting a great cause. Think of an adult sleepover! We are so excited to be participating in CampOut for Cancer. It’s a new fundraising event that will challenge our team to be creative in dreaming up how to camp out (or more realistically, camp in) on a cool October night this fall in support of Camp Trillium. 

Camp Trillium is truly a camp like no other. It’s the largest of its kind in North America, sending 3,100 campers each year to year-round camping and recreational experiences. The best part? It’s at no cost to the families. It’s privately funded, and a volunteer-based charity. And it’s unique model of bringing entire families who live with cancer together at camp that has since been adopted by many other camps across North America. 

fundraising event

The startling fact is, each year nearly 500 children in Ontario are diagnosed with cancer. So by donating to our Camp Out for Cancer fundraising campaign, you will be helping to send more kids who have been diagnosed with cancer to a place where they can spend time having fun with their brothers and sisters, make new friends, and forget about cancer for a while.

Why Camp Trillium and this Fundraising Event?

Serena Holmes, Tigris President and CEO, sits on the board of Camp Trillium. “I want to be part of something more meaningful and altruistic. I have amassed a lot of experience in events, marketing, management and business – and thought I would best be able to help by lending my expertise and network to an organization in need”, says Serena. She has fulfilled 2 years of a 3 year term on the board. The majority of the impact she’ll be able to make will be by sitting on a subcommittee focused on fundraising. She is also the Chair of Camp Out for Cancer! We’re excited to be extending the invitation for this fundraising event to our team.  

fundraising event

Here’s How to Participate in the CampOut for Cancer Fundraising Event  

Camp Out for Cancer is for everyone, and we’re inviting our entire Canadian network to participate.  Just click here to join. Registration only costs $25. As you fill out this form, you’ll be asked to set your fundraising goal. We encourage everyone to set a personal fundraising goal of at least $100, but the sky is the limit. We are looking to raise $200,000 in year one and need your help! You can camp out or camp in with your family, friends or co-workers on Oct. 14. If you’re not interested in camping, you can simply donate as well.

Not sure how to start fundraising? Camp Trillium shares several tips for fundraising which including sharing a personal story and sharing the opportunity online with your network. 

Choosing a Campsite – Let’s Get Creative!

Unfortunately, we realize we can’t have our entire Tigris team fly to Toronto to camp out with our head office on October 14. That’s why, depending on the number of registrants, we will coordinate a location in each city for our team to Camp Out together. We have a roster of 2,000 events staff nationwide across Canada. Can you imagine what an impact we can have as a team? 

Not available to camp out? We would love your support. We have raised $625 of our $5,000 goal already. To donate to our team, click here

If you have an idea for a creative campsite, let us know in the comments below! Options are limitless – from an observatory to roughing it in the outdoors, we’re open to anything!! Thank you in advance for supporting this unique fundraising event. 

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Experiential Marketing Toronto

Wakey, Wakey Canada! TransferWise Works with Tigris, Experiential Marketing Toronto, To Produce Viral Video

As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!

Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

Seal the deal – boutique style 

Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of. 

Executing the idea 

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017

To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor.  At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about. 

#WakeyWakey Canada.

So, how did we pull this off logistically?

As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting. 

Experiential Marketing Toronto

Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice! 

And how did you select those enthusiastic sleep walkers? 

In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:

Are you extremely outgoing/daring and willing to:

  • wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
  • fall asleep on a stranger’s shoulder on the subway?
  • sleepwalk to the front of a queue in a shopping centre?
  • brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?

As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused. 

Experiential Marketing Toronto

On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news! 

You always need a backup plan.

Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening.  Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?

experiential marketing toronto

Experiential Marketing Toronto :: What’s Next for #TeamTigris?

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

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canadian experiential marketing agency

Tigris Turns 13! Celebrating a Canadian Experiential Marketing Agency

The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system. 

As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.

Highlights from our 13 Years as a Canadian Experiential Marketing Agency 

In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.

We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.

Canadian Experiential Marketing Agency

2004 Apple Lounge 

In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night! 

Canadian Experiential Marketing Agency

2005 KRG Children’s Charities

Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers. 

Candian Experiential Marketing Agency

2006  Krista Slack and Associates

You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”

 

Canadian Experiential Marketing Agency

2008 Peroni Sampling

Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.

Canadian Experiential Marketing Agency

2009 Rogers OP Sports Week 

We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!

Canadian Experiential Marketing Agency

2010 Summers at Blur Motorola Promotion 

Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.

Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative.  The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.

Canadian Experiential Marketing Agency

2011 Sun Rype Promotion 

This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!

Canadian Experiential

2012 Appleton Promotion 

Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years! 

In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales. 

Canadian Experiential Marketing Agency

2013 Tide Test with Zoom Media

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.

We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!

Canadian Experiential Marketing Agency

2014 CGC Mud Tour

Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1. 

Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.

Canadian Experiential Marketing Agency

2015 NBA All-Star Tour with FILO Productions 

Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.

Canadian Experiential Marketing Agency

2016 Uncle Ben’s Roaming Hunger 

What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.

The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.

Canadian Experiential Marketing Agency

2017 Brita & ME to We with 6 Degrees 

Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!

A Very Thankful Canadian Experiential Marketing Agency

From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!

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marketing sales manager

Nicole Delorme – Marketing Sales Manager

As the Marketing Sales Manager at Tigris, Nicole is responsible for Tigris’ internet marketing, social media, and sales.  In addition, she assists with event planning and coordination. Nicole earned her Digital Marketing and Sales Certification in 2015 to support her role at Tigris. Currently, she is completing her Social Media Marketing Certificate at George Brown College. With all this education in addition to her Bachelor’s Degree from Ryerson, she’s fully equipped for the job!

Learn more about Nicole and how far she’s come since her very first event as a brand ambassador with Tigris! 

marketing sales managerHow did your journey as the Marketing Sales Manager with Tigris begin?

I’m scrolling through Instagram one day and spot a post for upcoming Tigris group interviews in Toronto.  At the time, I was attending Ryerson for Radio and Television Arts,  working for 99.9 Virgin Radio on the events team and as a Barista at Second Cup. Like many of our staff, I am a serious multi-tasker! I had never heard of brand ambassadors or promotional models before, and after taking a quick look at the Tigris website, I was instantly intrigued.

As instructed, I followed the process and submitted my photos and resume, then attended the group interviews in Toronto. I remember leaving those interviews truly inspired – not only by the women leading the interview but from the people who attended. Little did I know, one year later I would be hosting those group interviews!

My very first event was the Canadian Tire NASCAR weekend. I worked alongside 30 other brand ambassadors and was blown away that I was actually getting paid to have this much fun.

That spring, I graduated from Ryerson and started applying for full-time jobs. Coincidentally, Serena was hiring within the head office. Although I applied for a position I wasn’t quite yet qualified for, Serena met with me and offered me a part time position. today I am the Marketing Sales Manager at Tigris and I am responsible for our social media, website content, incoming sales, quotes, recruiting, as well as managing events. 

marketing sales managerWhat motivates you to get up and do a great job every day?

Definitely, the people I work with. Our clients, brand ambassadors and the women that work alongside me in the head office are all truly inspiring people. Especially the women in the office – we are all so different and talented in various ways that it makes each day pretty interesting!

If you could go one place in the world, where would it be and why?

There isn’t one specific place I’d like to go, but I aim to travel to two destinations per year. Tackle the world one trip at a time!

What makes your life rewarding?

That feeling you get when you’ve helped, motivated or collaborated with someone.

marketing sales managerIs what you’re doing now (Marketing Sales Manager) what you always wanted to do growing up?

I didn’t even know my job existed when I was growing up (I had no idea what experiential marketing was). Growing up, I wanted to be an orthodontist but me and physics didn’t work out so well. I went to Ryerson hoping to be the next Cheryl Hickey. Along with classes in front of the camera, my program included several writing courses. I’m an avid reader and realized writing was something I enjoyed much more than reading off a screen, so I worked on pursuing those skills instead. Now I write Tigris’ blog posts, social media, event portfolios, newsletters and press releases! 

Describe your ideal weekend.

My ideal weekend includes getting in a quick workout, singing karaoke with friends and eating dessert. 

If You Could Live In A Book, TV Show Or Movie, What Would It Be?

Right now I’m obsessed with Nashville –  I’d love to live in that TV show and be a singer under Rayna James’ record label.

What are the three top traits you look for in a best friend?

I surround myself with people who motivate, inspire and make me laugh uncontrollably.

Dead or Alive, who would you have dinner with and what would you order?

I absolutely love Blake Lively – from her sense of style to the roles she’s played, I’m a definitely a fan. We’d go for dessert and I’d order either a chocolate molten lava cake or New York style cheesecake.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Value each and every relationship you make, and stay in contact with the people you meet.

– Nicole Delorme, Marketing Sales Manager 

 

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Holiday Staff Parties for Tigris in 4 Cities

How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.

We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets?  This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!

Planning for our Holiday Staff Parties

Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.

The Schedule
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!

The Venues
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.

The Invites
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending.  In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!

How were the Holiday Staff Parties?

On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.

Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!

The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.

Holiday Staff Parties Toronto

Over in Montreal…

Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers

Holiday Staff Parties - Montreal

A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.

Holiday Staff Parties - Calgary

On the West Coast…

Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!

Holiday Staff Parties - Vancouver

Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!

Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?

I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!

To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to recruiting@tigriseventsinc.com. If eligible, one of our recruiters will be in contact to schedule an interview.

 

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female president and CEO

Serena Holmes, Female President and CEO

What’s something we love about Tigris? The inspiring, passionate female President and CEO, Serena Holmes. Serena has been with Tigris for 12+ years & brings 16 years combined industry experience. Her core expertise ranges from management & staffing, event planning, to experiential & logistics. Serena is involved in project management for the company’s biggest clients along with driving company marketing and sales.

Learn more about Serena and you’ll quickly realize why we admire and respect everything this amazing woman stands for!

Interview with Serena Holmes, Female President and CEO of Tigris Events

How did your journey as the female President and CEO of Tigris begin? 
I knew the original female president and CEO Tigris when she was still working with another company, although I never really dealt with her outside of my initial interview in 2002. In April of 2004, I got a call from her asking if I’d be interested in working with her at Tigris and another company she had started. At that time, I had just graduated from university and needed the money so I got started right away. Within a few months, she offered me management and by April of 2005, partnership. At first, I was hesitant, as I was pursuing journalism but took the chance. The founder left the company in 2008 which led to a buy out spanning 2 years. Here I am, 13 years later!

female president and CEO

What motivates you to get up and do a great job every day?
Many already know that I love the opportunity to help others. Getting involved in events really changed my life. It helped me come out of my shell and really develop as a young adult. I believe we are able to offer young adults the same experiences and also, ensure they are well taken care of. In addition, it’s exciting to work with such a wide range of brands and help them achieve their goals. The relationships we have built with our clients have spanned a decade in some cases. Nothing could be a better testament to the quality of work we do.

If you could go one place in the world, where would it be and why?

Thankfully, I’ve been lucky to be able to travel in the past few years and have gone to some of the places I’d love to go. This said, I’d love to go to Borneo, Indonesia and see the Leuser eco-system. It’s the only place in the world where the orangutan, Sumatran elephant, rhinos and tigers still exist. Sadly, it’s being decimated for palm oil plantations and may not be here in 5-10 years.

female president and CEO What makes your life rewarding?
The opportunity to help others has always been important to me. Tigris provides work opportunities to thousands of young adults across the country. I find that incredibly rewarding especially considering how hard it is to get ahead these days.

Is what you’re doing now what you always wanted to do growing up?

No, it’s not! It was in university that I discovered what promotions were. I loved investigative journalism and documentary making the most but it was a very difficult industry to get started in. You really had to consider moving to a small town and working your way back over the span of 10 years. Tigris literally landed in my lap right out of school and it was an opportunity I couldn’t pass up so I changed my course.

Describe your ideal weekend.
Our weeks are generally very busy so the weekend is a great time to recharge. A perfect weekend is typically a low-key one, at the cottage with my husband and my fur babies.

If You Could Live In A Book, TV Show Or Movie, What Would It Be?
Jurassic Park would be cool. I’d love to have seen dinosaurs (from a safe distance of course!).

What are the three top traits you look for in a best friend?
Honesty, loyalty and a sense of humour.

Dead or Alive, who would you have dinner with and what would you order?

Dead or alive, I would love to have dinner with Jane Goodall or Dian Fossey. They have done incredible work with primates and conservation over the years. I could see us ordering a mushroom risotto and arugula salad.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

90% of success is showing up, 95% is showing up on time and 100% is showing up with energy. You are your own personal brand.

While there may be some situations when you don’t want to go to work, if you’ve made a commitment, you should stick to it. You’re really only as good as your word – and truly, what goes around comes around. I think you really get out of life, what you put into it. If you stick to your word, are proactive and go above and beyond for others – you’ll reap the rewards.

I didn’t get where I am today but ignoring emails outside of work hours or telling a client I can’t help them because I’m off the clock in 5 minutes. In fact, many of the clients we have value us for being available to them, communicating quickly and helping them when other company’s have or will not.

A mentor once told me, you can have anything you want in life if you can help enough other people get what they want. I don’t think this could be any more true.

-Serena Holmes, female President and CEO of Tigris Events 

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year end review

Year End Review, and What’s Next for Tigris in 2017!

We’ve already shared the news of our new partnership with Riverside Naturals, and the integrity staffing we have secured for their 2017 events. But before we share more of our upcoming promotions, we’d like to take a moment to look at Tigris’ amazing year end review.

In 2016, our 12th year in business, Tigris staffed more than 32,000 hours and 4,500 shifts on 300 different programs nationwide across Canada. We worked with new clients and old and expanded within the head office by hiring a new Account Manager in July and an Account Coordinator in October. There are now 6 full-time staff at the Tigris head office, the largest number we’ve ever had! 

Our CEO Serena Holmes had an amazing year. She tied the knot in Thailand, ranked on the W100 List of Canada’s Top Female Entrepreneurs of 2016, and was recognized among Canada’s Top Business Women as a finalist for Veuve Clicquot’s New Generation Award.

Furthermore, our company has accumulated a huge tribe on social media. To date, we have 34,800 Twitter followers, 48,000 Facebook followers, and 52,000 Instagram followers – not to mention those we have on Linked In, Google+ and other channels. Speaking of numbers, we have grown to 2,000+ brand ambassadors nationwide. To celebrate, Tigris is throwing holiday parties for our largest rosters, including Toronto, Calgary, Vancouver and Montreal, on Sun., Jan. 8.

A Few Favourite Promotions & Events From The Tigris Head Office In 2016– Year End Review 

year end review

When asked about her favourite promotion or event this year, Nicole Delorme (Marketing & Sales Manager) recalled several promotions she worked with EventPeeks

EventPeeks has a unique platform, the Twitter TV. This TV looks like a gigantic iPad with a camera attached to the top. A Twitter account and related hashtag are created specifically for each event. Guests are encouraged to take a photo and tag themselves, which then gets posted to the event’s Twitter account. This year, I was able to work at the Grey Cup Tweet Up, in addition to the NBA All-Star Event at Spice Route in Toronto. I love these events because you get to engage with everyone at the party and help them take goofy and glamorous photos. In addition, our clients from EventPeeks are amazing gentlemen who I love working with!

year end review

One of the newest additions to the head office, Joanna Olaru (Account Coordinator) recalled her first event as a Team Lead with Tigris as her most memorable.

My favourite event so far was also coincidently the first event I did as a team lead. The Starshot event in association with HP Instant Ink was at times stressful but it taught me a lot. I had the amazing Tigris team with me, as well as Starshot and HP members who were exceptionally hard working. We all were able to pull together and create a well-functioning event. This was a true testament to how important having reliable team members is. I also got to dip my hand in a lot of different event management aspects which I found informative and educating that I can use for future events.

Now That You’ve Seen A Tigris’ Year End Review, Let’s Take A Look At What’s Coming Up In 2017!

You may have noticed we have officially rebranded to TIGRIS EVENTS INC. When anyone thinks about Tigris, we want them to think of events! At Tigris, we create, plan AND staff events… so this transition makes perfect sense. In addition to rebranding, we are in the midst of developing a Tigris specific software platform to collect availability and book staff for events. Keep an eye out for this in 2017!

Because our team is outstanding, we are up for a 2017 Top Choice Award. Top Choice is based on votes and we need YOURS to win! If you haven’t already, please spare 30 seconds of your time and vote. Note that you can vote as many times as you want before Jan. 6, 2017.

We’ve already completed over 25 quotes for new events in 2017 and 10 confirmed bookings. These events include sampling for Great Western Brewery, the Canadian International Auto Show, the Bridal Expo, and the National Home Show. In addition, we will be getting starting on the event planning for St. Joseph’s annual Toronto West Halloween FestThis small business just continues to grow, and we’d love for you to be a part of it!

Thanks 2016… we’re happy to wrap-up another successful year end review. Do you want to be a part of our year in 2017? If you are looking to work at our events as a promotional model or brand ambassador, click here. If you are interested in our events services, contact us today at 416.283.9119 for a free quote. We plan, execute and staff events and experiential marketing programs all across Canada! Let’s take on 2017 – together!

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