Event Staffing

Experiential Marketing Toronto

Wakey, Wakey Canada! TransferWise Works with Tigris, Experiential Marketing Toronto, To Produce Viral Video

As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!

Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

Seal the deal – boutique style 

Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of. 

Executing the idea 

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017

To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor.  At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about. 

#WakeyWakey Canada.

So, how did we pull this off logistically?

As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting. 

Experiential Marketing Toronto

Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice! 

And how did you select those enthusiastic sleep walkers? 

In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:

Are you extremely outgoing/daring and willing to:

  • wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
  • fall asleep on a stranger’s shoulder on the subway?
  • sleepwalk to the front of a queue in a shopping centre?
  • brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?

As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused. 

Experiential Marketing Toronto

On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news! 

You always need a backup plan.

Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening.  Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?

experiential marketing toronto

Experiential Marketing Toronto :: What’s Next for #TeamTigris?

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

Get A Free Quote

Read More
canadian experiential marketing agency

Tigris Turns 13! Celebrating a Canadian Experiential Marketing Agency

The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system. 

As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.

Highlights from our 13 Years as a Canadian Experiential Marketing Agency 

In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.

We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.

Canadian Experiential Marketing Agency

2004 Apple Lounge 

In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night! 

Canadian Experiential Marketing Agency

2005 KRG Children’s Charities

Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers. 

Candian Experiential Marketing Agency

2006  Krista Slack and Associates

You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”

 

Canadian Experiential Marketing Agency

2008 Peroni Sampling

Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.

Canadian Experiential Marketing Agency

2009 Rogers OP Sports Week 

We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!

Canadian Experiential Marketing Agency

2010 Summers at Blur Motorola Promotion 

Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.

Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative.  The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.

Canadian Experiential Marketing Agency

2011 Sun Rype Promotion 

This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!

Canadian Experiential

2012 Appleton Promotion 

Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years! 

In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales. 

Canadian Experiential Marketing Agency

2013 Tide Test with Zoom Media

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.

We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!

Canadian Experiential Marketing Agency

2014 CGC Mud Tour

Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1. 

Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.

Canadian Experiential Marketing Agency

2015 NBA All-Star Tour with FILO Productions 

Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.

Canadian Experiential Marketing Agency

2016 Uncle Ben’s Roaming Hunger 

What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.

The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.

Canadian Experiential Marketing Agency

2017 Brita & ME to We with 6 Degrees 

Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!

A Very Thankful Canadian Experiential Marketing Agency

From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!

Get A Free Quote

Read More
best event staffing agency toronto

Memorable Experiences with the Best Event Staffing Agency Toronto

Companies that take care of their talent are the best to work for, wouldn’t you agree? We want our team to consider us the best event staffing agency Toronto. We’re doing our best to make our brand ambassadors happy. 

Because our team of events staff are independent contractors, they are booked on an event to event basis. Although we can not offer traditional benefits, Tigris offers many opportunities for our team to grow financially and intellectually. We encourage our staff to bring in business for Tigris through their own efforts. Doing so will bring them a commission worth 10% of the profit. This is on top of the hourly rate they receive working our events. The highest commission paid to date was $3,000! 

Intellectually, we offer our team the opportunity to grow within the company by working as a Team Lead or Event Manager. In addition, specific members film a Facebook Live Video showcasing their role at each event.  This allows staff to contribute to our social media channels. On Facebook alone, we are nearing 50,000 followers!

We believe we offer our team unique opportunities, but it’s always better to hear it first-hand. Our Toronto roster shares some of their most memorable experiences with #TeamTigris. 

Tigris Testimonials: Memorable Experiences with the Best Event Staffing Agency Toronto 

best event staffing agency toronto

…The best part about working with Tigris are the great relationships you build, with not only your team but the customers as well. I absolutely love meeting new people and making someone’s day! Whether it be giving out free samples or just informing people about great events and initiatives, the take back is so rewarding. My favourite Tigris experience was probably when I worked with Tiger Towel at Woodbine Park. The great team I worked with made the day fun, entertaining and eventful. We all had each other’s backs and were quick to help out where needed. Working with the public was amazing as well. They were so excited to play the game and try to win the tiger stuffed animal. I truly look forward to many more events like this in the future. – Stephanie C

best event staffing agency toronto

My favourite Tigris event so far has been the GQ NBA party, working for a very popular fashion magazine during the NBA All-Star Tour. This was truly  an experience of a life time especially after seeing my photo published on the GQ Blog (as seen above) – Fady Z

Positive Experiences with Tigris’ Promotional Models 

best event staffing agency toronto

Working with Tigris has been amazing! They have always been so inclusive. I feel like they genuinely care about my well-being when I work with them. I met one of my closest friends working with Tigris at the Auto Show last year, and I also scored the best pair of black leggings I own. A win-win situation, very common when I’m with Tigris! I even scored a two month full-time work opportunity with them this past fall. I learned so much! – Alyssa O

best event staffing agency toronto

I would have to say my favourite Tigris experience was the Tigris group interview. This was the first time I got to meet the Tigris team in person and it was such a positive experience, I still remember being asked what the name of my autobiography would be and having a great laugh about it afterwards! I knew that I wanted to work with Tigris when I saw how dedicated the team was and how passionate they were about what they did! – Angela Z

Team Up With Tigris Events, Best Event Staffing Agency Toronto

If these testimonials got you excited to join the team, apply today! We are consistently recruiting nationwide across Canada. To apply, send 2-3 recent photos and your resume to recruiting@tigriseventsinc.com. If you’re interested hiring Tigris brand ambassadors or promotional models for your next event, contact us today for a free quote. 

Get A Free Quote

Read More
https://thepoint.hbc.com/index.php/2017/01/23/photos-boostyourhealth-event-hudsons-bay-queen-street/

Contest Marketing for Under Armour #BoostYourHealth

Feature Image courtesy of: Hudsons’s Bay Company

Hudson’s Bay Company announced that January is the month to #BoostYourHealth. In addition to sharing tips online, an in-store event at Hudson Bay Queen Street was executed to help shoppers accomplish their wellness goals. Several vendors used interactive contest marketing to participate and acknowledge their support for the #BoostYourHealth movement.

Because 2017 wellness goals and resolutions start now. – The Point, HBC

Athletic Events Staff

January 14th was a full day of in-store events celebrating different ways to boost your health. Tigris joined forces with Under Armour for a contest marketing campaign, Spin to Win. Shoppers can jump on an exercise bike to win a complete Under Armour look (that’s including the shoes!). The number of entries each participant receives is related to how many calories they can burn on their bikes. For example, if you were to burn 10 calories in 30 seconds, you can enter the contest 10 times. As you can imagine, it got a bit competitive! 

Because shoppers came in non-athletic attire the latest Under Armour shoes were available for participants to try on. The right shoes can increase your athletic performance because it’s impossible to spin in heels! After participating, each contestant was given a 20%-off coupon for in-store purchases, valid that day only. Many people loved the shoes so much, they bought them on the spot!

4 Reasons Why You Should Incorporate Contest Marketing Into Your Next Event

contest marketing

Increase your database & learn valuable information about your consumer

In order for shoppers to participate in the contest, they must enter through an online waiver via iPad. This waiver collects various data about each participant including gender, phone number and e-mail. With permission, each e-mail is entered into the Under Armour e-newsletter database. Consumers are now eligible to receive e-mails about upcoming sales and new products. Consumers are less hesitant to give their information when they receive something in return. 

Participants become brand ambassadors

Throughout the day, close to 200 shoppers participated in the Spin to Win contest. Each participant, eager to share their experience online, took multiple photos and videos of the activation. In addition, our team snapped action shots as the calories burned away. Because this is such a fun and unique opportunity, everyone was eager to share their experience on social media. As a result, participants became brand ambassadors for, Under Armour. They spread awareness by posting their photos with their experience, along with tagging Under Armour and using #BootYourHealth. As a result, these images were shared with hundreds of their friends and followers. It’s like a domino effect! 

Athletic Events Staff

Contests are affordable!

The overall concept of a contest is extremely affordable. Gathering information is free. In addition, brands usually give away products they have available in stock, therefore there is minimal to no out of pocket cost. For the #BoostYourHealth campaign, Under Armour designed a branded metal cube installation, complete with 2 spin bikes, a spin instructor, multiple iPads, and Tigris brand ambassadors. However, all of these extra components did come at an extra cost. Therefore it’s up to you how interactive and big you want your contest marketing to be! 

Increase Sales 

Ultimately, this activation encourages onsite sales by allowing participants to try on the shoes while spinning. The comfort, look and feel of the shoes are impossible to ignore. It was easy to see participants falling in love with the shoes as they slipped them on. In addition, the activation was in the middle of Under Armour’s clothing section. Participants were surrounded by the newest clothing, and Tigris brand ambassadors were wearing the latest apparel. It was impossible NOT to buy something!

Try Contest Marketing At Your Next Event

Contest marketing works for all types of brands, from retail to alcohol. Consumers love the opportunity to win something free. This especially true if it’s from a brand they value and love. Try contest marketing at your next event. You can even tie the concept into social media!

Because contest marketing has multiple benefits, it’s a great tactic to use. However, it must be done properly. Even if a contest provides a great prize, people may be reluctant to provide you with their contact information. That’s where our brand ambassadors come in. Our team is trained to take on a brand’s persona and encourage contest participation. Contact Tigris today to learn more about our event staffing services. We operate nationwide across Canada with over 2,000 events staff on the team.

Get A Free Quote

Read More

Product Promotion & Sampling for Original 16

When the Presidents slogan is “We eat, drink and sleep beer”, we figured we could get behind a company like that! As a fellow small business with a lot of passion, Tigris is pleased to announce our series of samplings with Original 16.  

Product Promotion for A Unique Canadian Brewery

Imagine your workplace was about to close down, and everyone was going to lose their jobs. Pretty scary thought, isn’t it? Thankfully, in most businesses, you are surrounded with like-minded individuals. When an impending closure spelt the end of an area and the loss of jobs for 40 employees, 16 brave men put their life savings together to start their own brewery (Great Western Brewery). They took a chance and founded Original 16. Today, Great Western Brewery is one of Canada’s most successful regional brewers and an internationally recognised producer of world-class beer.

Product Promotion

Brewed in Saskatoon, Saskatchewan, this is a Canadian success story we are proud to represent. Here at Tigris, we promote great brands and businesses to potential and current consumers. What’s the best way to promote a beverage? In-store sampling!  

GWB provided Tigris with a list of 25 stores to target throughout January 13-28. The samplings were only to occur on Fridays and Saturdays, which are known for high traffic within the selected stores. We reached out to our qualified brand ambassadors and created a team of certified individuals to rotate product sampling each weekend. Once we had the right people in place, our client was to send supplies to the staff. 

Product Promotion is All About the Branding!

Product PromotionAs you know, most people are usually in a rush to get in and out of stores. Especially within a liquor store on a weekend, because customers usually know what they want and aren’t browsing around. To grab their attention, a brand must have an eye-catching product promotion. Original 16 sent our team Original 16 black t-shirts, plastic branded table covers and branded sampling cups.  Doesn’t Courtney look professional in her uniform?

Although our team looks the part, it’s important that they are also able to sell the product. It’s important to have realistic sales goal in mind while sampling. For each shift, our team was to sell a minimum of 12 Mixer Packs.  That’s 3 cases per hour, which is a reasonable goal! The purpose of the Mixer Pack is to give customers a deal for purchasing their two favourite products. The pack includes 6 Canadian Pale Ale + 6 Canadian Copper Ale.

Our team was able to consistently sample and sell the product to beer drinkers. As a result, Original 16 has selected another 25 stores for a sampling in February. Our team is excited to meet and surpass those sales goals!

Making Your Product Promotion Measurable 

It’s not enough to simply track sales. Because you need to know everything you can about the people purchasing your product. Our team observes and tracks down various facts about each person that samples the product. This includes gender, age and weather conditions. In addition, our team asks each sampler for feedback. They ask them about the branding, taste and price. All of this informative is documented into a detailed report for the client after each product promotion. 

product promotion

This information will help our clients learn more about their target demographic. As a result, you can see why product sampling is so valuable. You increase sales and new consumers while learning more about your audience!

Execute an Effective Product Promotion 

Gain exposure, increase sales and collect valuable information with a product promotion. Tigris operates in over 15 markets across Canada including Toronto, Calgary, Ottawa and Vancouver. Contact us today for a free quote on our experiential staffing services. 

Get A Free Quote

Read More
marketing sales manager

Nicole Delorme – Marketing Sales Manager

As the Marketing Sales Manager at Tigris, Nicole is responsible for Tigris’ internet marketing, social media, and sales.  In addition, she assists with event planning and coordination. Nicole earned her Digital Marketing and Sales Certification in 2015 to support her role at Tigris. Currently, she is completing her Social Media Marketing Certificate at George Brown College. With all this education in addition to her Bachelor’s Degree from Ryerson, she’s fully equipped for the job!

Learn more about Nicole and how far she’s come since her very first event as a brand ambassador with Tigris! 

marketing sales managerHow did your journey as the Marketing Sales Manager with Tigris begin?

I’m scrolling through Instagram one day and spot a post for upcoming Tigris group interviews in Toronto.  At the time, I was attending Ryerson for Radio and Television Arts,  working for 99.9 Virgin Radio on the events team and as a Barista at Second Cup. Like many of our staff, I am a serious multi-tasker! I had never heard of brand ambassadors or promotional models before, and after taking a quick look at the Tigris website, I was instantly intrigued.

As instructed, I followed the process and submitted my photos and resume, then attended the group interviews in Toronto. I remember leaving those interviews truly inspired – not only by the women leading the interview but from the people who attended. Little did I know, one year later I would be hosting those group interviews!

My very first event was the Canadian Tire NASCAR weekend. I worked alongside 30 other brand ambassadors and was blown away that I was actually getting paid to have this much fun.

That spring, I graduated from Ryerson and started applying for full-time jobs. Coincidentally, Serena was hiring within the head office. Although I applied for a position I wasn’t quite yet qualified for, Serena met with me and offered me a part time position. today I am the Marketing Sales Manager at Tigris and I am responsible for our social media, website content, incoming sales, quotes, recruiting, as well as managing events. 

marketing sales managerWhat motivates you to get up and do a great job every day?

Definitely, the people I work with. Our clients, brand ambassadors and the women that work alongside me in the head office are all truly inspiring people. Especially the women in the office – we are all so different and talented in various ways that it makes each day pretty interesting!

If you could go one place in the world, where would it be and why?

There isn’t one specific place I’d like to go, but I aim to travel to two destinations per year. Tackle the world one trip at a time!

What makes your life rewarding?

That feeling you get when you’ve helped, motivated or collaborated with someone.

marketing sales managerIs what you’re doing now (Marketing Sales Manager) what you always wanted to do growing up?

I didn’t even know my job existed when I was growing up (I had no idea what experiential marketing was). Growing up, I wanted to be an orthodontist but me and physics didn’t work out so well. I went to Ryerson hoping to be the next Cheryl Hickey. Along with classes in front of the camera, my program included several writing courses. I’m an avid reader and realized writing was something I enjoyed much more than reading off a screen, so I worked on pursuing those skills instead. Now I write Tigris’ blog posts, social media, event portfolios, newsletters and press releases! 

Describe your ideal weekend.

My ideal weekend includes getting in a quick workout, singing karaoke with friends and eating dessert. 

If You Could Live In A Book, TV Show Or Movie, What Would It Be?

Right now I’m obsessed with Nashville –  I’d love to live in that TV show and be a singer under Rayna James’ record label.

What are the three top traits you look for in a best friend?

I surround myself with people who motivate, inspire and make me laugh uncontrollably.

Dead or Alive, who would you have dinner with and what would you order?

I absolutely love Blake Lively – from her sense of style to the roles she’s played, I’m a definitely a fan. We’d go for dessert and I’d order either a chocolate molten lava cake or New York style cheesecake.

Tigris works with many young professionals. Do you have any advice for the staff you work with?

Value each and every relationship you make, and stay in contact with the people you meet.

– Nicole Delorme, Marketing Sales Manager 

 

Save

Read More
promotional advertising

Promotional Advertising for HP at Toronto’s Bridal Show

Trade show season is upon us! At each trade show, there are hundreds of exhibitors,  so it’s crucial to develop a strategy to ensure you stand out from the crowd. Currently, companies are looking for promotional advertising strategies to build their brands. One company who is undertaking these initiatives is HP Canada.

As a leading technology company, HP Canada focuses on products and service, while offering a wide range of business solutions. Their recent promotion ensures users that printing from home is right the first time and every time.

You probably already know that even the simplest DIY project requires some effort. Anyone else spend hours on Pinterest? But with original HP Ink, Do-It-Yourself projects from home are completed effortlessly with high quality and performance.

promotional advertising

Promotional Advertising for Toronto’s Brides

Have you ever planned a wedding? I’m sure you can imagine all of the work that goes into planning a day many have looked forward to their entire lives. This includes venue, wedding dress, caterers, musicians, invitations and more!

In a WeddingBells.ca survey of 2,309 Canadians, couples nearing or just coming away from the big day indicated they believed the average expected cost of a Canadian wedding should ring in at around $22,429 – or $27,899 with a honeymoon. – Golden Girl Finance

As you can see, weddings come with a hefty price tag. That’s why many brides plan to DIY several components of their big day to avoid accumulating costs. HP Canada’s promotional advertising initiative at the Toronto Bridal Show was to show brides they can use their products to print high-quality images at home. 

promotional advertising

The Ultimate DIY For The Creative Bride 

Tigris teamed up with Starshot and HP Canada to promote original HP ink. Other products on site consisted of HP Envy 7640 e-All-in-One Printer,  HP Sprocket*, and HP Deskjet 3755 Wireless All-in-One Printer. HP Sprocket allows consumers to print photos from their smartphones instantly using Hp ePrint app. Brides and grooms are able to print all their wedding needs, such as, Save the Date, wedding invitations, shower decorations, and wedding photos from the comfort of home. By making your wedding your way, brides are able to customise and personalise their special day. Because we all know if we want something done right, we do it ourselves!

HP Contests & Giveaways for the Bride to Be 

promotional advertisingAs mentioned earlier, it’s important to make your booth stand out from the hundreds of exhibitors on site. You want people talking about your brand! You may be wondering how HP Canada maintained a busy booth for the entire duration of the trade show. Well, they offered a unique contest that any bride would love to win. Ten very lucky brides (plus their guests!) had a chance to win an exclusive dinner with celebrity wedding planner, Jeffry Roick. The dinner will be held on Valentine’s Day, and he’s there to talk weddings with the winners!

Now, if you’ve ever been to a trade show, you know it’s all about the freebies. Contestants were able to walk away with a package of HP Social Media SnapShot Paper and a HP Original Ink postcard. The postcard offered $10 off of HP ink and $50 off on HP printers online. Coupons encourage people to buy and keeps them thinking about your product. 

HP Social Media SnapShot Paper makes printing from your camera roll or social media fun and easy. By using the HP app, brides and grooms can print their favourite memories from their special day onto peel and stick backing paper. 

Promotional Advertising At Your Next Trade Show

Look out for HP Canada at the Edmonton, Calgary and Ottawa Bridal Shows! Our Tigris team will be hosting their booths at each show. 

As you can see, exhibiting at a trade show is similar to planning a wedding. There are many components to consider including contests, giveaways, engagement and promotional staff. Here at Tigris, we create, plan and staff memorable events for clients across Canada. Whether you need the ideas or simply the staff to bring your brand to life, we’ve got you covered! Contact Tigris today for a free quote on our experiential services. 

Get A Free Quote

Read More
  • slider image

Holiday Staff Parties for Tigris in 4 Cities

How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.

We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets?  This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!

Planning for our Holiday Staff Parties

Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.

The Schedule
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!

The Venues
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.

The Invites
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending.  In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!

How were the Holiday Staff Parties?

On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.

Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!

The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.

Holiday Staff Parties Toronto

Over in Montreal…

Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers

Holiday Staff Parties - Montreal

A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.

Holiday Staff Parties - Calgary

On the West Coast…

Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!

Holiday Staff Parties - Vancouver

Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!

Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?

I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!

To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to recruiting@tigriseventsinc.com. If eligible, one of our recruiters will be in contact to schedule an interview.

 

Read More

Last updated by at .

1 2 3 15
Google Analytics Alternative