What does experiential event planning, winning prizes, a huge clothing brand and massive concerts have in common? An amazing brand building activation brought to you by yours truly – Tigris Events!
Tigris is thrilled to team up with Bell Media for experiential event planning for WINNERS at several iHeartRadio music festivals and radio remotes from June through December. iHeartRadio brings music to life; so you can only imagine how amazing their events are. With performances by Hedley, Fifth Harmony, Iggy Azalea and more, these festivals draw in HUGE crowds. Tigris was to provide experiential event planning services for WINNERS activations at 4 upcoming events. These include Calgary: July 8, Vancouver: Sept 3&4, Montreal: Dec 2 and Toronto: Dec 9. There are also 15 radio remotes happening nationwide over a 7 month span.
The first event, iHeartRadio WestFest, was a huge success. Check out the highlight video below!
Experiential Event Planning with Bell Media & WINNERS for iHeartRadio Events
What’s included in an experiential event? Well, this depends on the brand and the budget. Bell Media & WINNERS had many different components they envisioned for their activation.
The activation for each concert includes inspirational accessory wall, step-and repeat mural wall for photo-ops, along with a Fab Grab machine. The Fab Grab machine allows participants to win WINNERS gift cards, swag and other great prizes.
Our project management deliverables for Bell Media WINNERS included:
- Creating the master work back schedule & site plans
- Booking and managing all vendors and supplies (i.e. branded tents, Fab Grab, stanchions/flooring, graphic mural artist, shipping, etc.)
- Working with the radio station and venue to plan schedules for remotes prior to the event
- Coordinating logistics and managing assets from city to city
- Booking and confirming onsite staff for Edmonton and Calgary radio remotes and WestFest
- Day-of, onsite coordination/execution including overseeing set up, event execution
- Post-event reporting on logistics including photos/recommendations
These deliverables were completed within a month by our amazing account director, Helene!
Experiential Event Planning and Ideation: Bringing the WINNERS Brand to Life
Sounds like there was a lot going on, doesn’t it? Let’s get into the flow of the activation so you can envision the event from an attendees perspective. We have a 30 x 10 ft booth so you can’t miss us. From afar, they will see the branded tents and the inflatable Fab Grab machine to capture their interest. Festival attendees are encouraged to pose/take a photo in front of the mural wall and post the photo to social media. There’s even a unique WINNERS Snapchat filter and lens! After posting a photo, you’re able to gain access to the Fab Grab machine. Within the Fab Grab machine are tons of tags – but participants can only keep one – to exchange for an assortment of prizes from WINNERS.
To create an impactful activation that reflected to the look/feel of WINNERS brand vision for the iHeartRadio WestFest event, Tigris was tasked with sourcing branded tents, banners and a fitted table cover for the prize table. We also custom built the sleek/modern accessory wall and sourced the inflatable Fab Grab (re-purposed for the in-store radio remotes).
Tigris sourced/managed a carpenter who is familiar with large, intricate builds while staying on budget to produce the requested accessory wall. The accessory wall was used to showcase the latest fashions available at WINNERS. It was created with automotive for a shiny, glamorous feel that was completely on brand.
Graphic Mural Wall
The graphic mural wall showcases iconic Alberta rose backdrop and #WINNERSWestFest hashtag. The artist responsible for the WestFest backdrop will complete follow-up murals for Vancouver, Montreal and Toronto. These murals will include iconic cityscapes and landmarks.
Inflatable Fab Grab Machine
Tigris sourced and managed a US-based vendor to manufacture a custom, branded inflatable cash cube. The Fab Grab will be re-purposed for remotes, in addition to follow-up iHeartRadio music festivals throughout Canada. There was a line up for 8 continuous hours with festival go-ers eager to get inside and win a prize.
Testimonials Tell All!
Overall WINNERS iHeartRadio WestFest was a complete success! The experiential event planning process was streamlined and efficent. Below are a few customer and staff comments:
Everyone was excited for a chance to get a prize; some wanted a gift card, others a t-shirt. Even the smaller prizes like the beauty packs or socks (for men) seemed to make customers very happy! – Tigris BA
I’m excited to use the $100 gift card that I just won. Let’s hit Winners tomorrow, maybe we could find a pair of shoes like the ones on the accessory wall over there. – Customer
I loved the Fab Grab! I got a necklace and it’s beautiful! – Customer
This mural wall is excellent! It’s so colourful! – Customer
This event was a lot of fun to plan and we are thankful for the opportunity to create something so amazing for WINNERS. What’s next for Tigris? We’ll be preparing for iHeartRadio Beach Ball in Vancouver Sept. 3-4.
Many of our clients are unaware that Tigris is more than just a staffing agency. In 2013, we legally dropped ‘personnel’ from our name and have officially re-branded to Tigris Events Inc. When anyone thinks about events, we want them to think about Tigris! Our core competencies span creating, planning AND staffing events. Our diverse portfolio includes non-profit events Toronto and nationwide across Canada. We also plan experiential marketing campaigns and promotional activations for clients big and small.
Contact Tigris today for a free quote on our multiple services. We have over 2,000 dynamic events staff nationwide across Canada to bring your brand to life!
Have you typed ‘event management agency Toronto’ into Google before? What were you hoping to achieve through this search? Most of the time our clients come to us, they aren’t aware of all the services we provide. Actually, they aren’t aware of all the services they will need for their events! There are so many tiny factors to consider when planning an event, and this all depends on the specific type of event you’re planning.
From conferences to festivals, each event requires special attention and the right people to execute your vision. Currently, we are in the midst of planning and staffing Grace Foods summer sales and sampling initiatives. We’ve been working alongside Grace Foods since 2015 to supply teams of dynamic multicultural events staff for their events. It’s our duty to ensure their presence at each event is valuable and impactful.
What can an event management company do for your brand at these types of events? Below are 4 key benefits of hiring an event planning agency to coordinate and staff your events.
4 Key Benefits of Working With an Event Planning Agency to Coordinate & Staff Your Events
The requests from Grace Foods are ironed out at the beginning of each year including trade shows, festivals, in-store samplings and sales activations. Some keynote events include Jerk Fest, Salsa on St. Clair, desiFEST and many more. On average, we staff and execute 20-25 events a year for Grace!
Onsite Event Managers
Our event managers are encouraged to supervise 5+ staff/shift. They can be booked as a team lead, work alongside the team or as exclusive onsite or offsite management. This is determined based on the nature of the event. For Grace, our event manager will assist with the delivery of supplies, including set-up for the first day of the event. In some cases, the event manager will stay on site for the remainder of the shift to managing the team, track sales and take photos.
This includes a core team to cover all shifts. Depending on the demographic of the event, we coordinate talent with a range of nationalities and bilingual skills so they can better relate and communicate with event go-ers. This core group of talent receives an in-depth, on-site training lead by the client and Tigris. The talent rotates events/shifts throughout the year. By offering our staff consistent shifts with the same client, they become experts on the brand.
Set Up and Tear Down
You’ve spent a lot of time and money on your display, so it’s important that the logistics are handled properly. Our team will ensure the supplies arrive on time, at the right location. The booth will be set up according to company standards, with the products placed attractively and visibly. Your booth image is extremely important – it’s event go-ers first impression of your brand!
The majority of events have a sales focus and a smaller sampling component. The goal is to sell out of the product which has been a consistently achieved goal during our past 3 years of working with Grace! Check out amazing footage from our Grace events below.
Hire an event management company to plan, staff and manage your yearly events. Tigris operates nationwide across Canada with 2,000 events staff on our growing team.
You may be wondering why we’ve got a mascot of a giant Mandora orange in the photo above. You may also be asking yourself, what’s a Mandora? The photo above showcases a unique sales promotion, Snack a Smile! Sales promotion marketing is a type of marketing aimed at the consumer and can be used to introduce a new product and/or increase sales. There are endless ways to execute a sales promotion, and it’s important that you do so to give your brand extra visibility.
The Snack a Smile program is co-financed by the European Union. Their goal is to promote qualitative citrus fruits from Cyprus to Canadian consumers. The fruits promoted include the Cyprus Mandora (a cross between a mandarin and an orange) and Grapefruit.
Now that you know it’s a cross between a mandarin and an orange, what else makes it different? The Mandora is easily mistaken for a clementine, but its skin is thicker and the fruit contains seeds. The taste is more acidic than a clementine and a little but tougher to peel. But trust us, the taste is well worth the effort!
These are regarded among the best citrus fruit in the world! Grapefruits have a high juice and sugar content. Grapefruits are low in calories but are full of nutrients and an excellent source of vitamins A and C.
Planning, Staffing & Executing a Healthy Sales Promotion Marketing
The program kicked off with multiple in-store samplings at various grocery stores across Ontario. The finale, Snack a Smile, required lots of planning and working alongside our trusted vendors.
To give you an idea of all the logistics, Tigris coordinated and supplied:
- 1 Onsite Event Manager
- 4 Food Safety Certified Brand Ambassadors
- 2 Demo Stations
- 1 Pull-Up Banner
- 1 Mascot Outfit
- Emoji Cut-Outs
- 1 ipod pre-programmed with music from Greece + 1 speaker
- Bicycle (for contest winner)
- Branded Shirts & Hats
- Sampling Supplies: juicer, gloves, knives, cutting boards, cups, napkins
- Venue Access / Permit
In addition to sourcing supplies and logistics, we only had a month to source and secure a venue! The activation included many components for a truly experiential experience for consumers. They were able to sample freshly squeezed fruit juices & slices, as well as take fruit to go. We also had a draw to win a bright yellow and orange bicycle was won by one lucky participant. Guests were shocked that we were giving away fresh produce for free and eager to learn more about the fruits. Many left with brochures to bring to their local grocer to bring the fruits to their store. Overall, it was an extremely successful sales promotion marketing.
Guests were shocked that we were giving away fresh produce for free and eager to learn more about the Cyprus fruits. Many left with brochures to bring to their local grocer so they could purchase the fruits regularly. Overall, it was an extremely successful sales promotion marketing.
What To Do With the Leftovers?
Post-event, there were some leftovers. A person can only eat so much fruit! Thanks to the European Union and Cyprus fruits, Tigris was able to donate the leftovers to Feed the Need Durham and Girls Inc. They were thankful for the donation and we couldn’t be happier to help two amazing organizations.
Tigris is a firm believer in supporting local and global community causes and environmental issues. Since 2008, we have proudly donated more than $20,000 from company profits to the various organizations (and people). You can view the full list here.
In addition to funds donated, Tigris’ CEO has also been donating her time to sit on the board with Camp Trillium, a camp for children with cancer and their families. She has completed 2 years of a 3 year board position and is chairing their new initiative, “Camp out for Cancer” which takes place Oct. 14, 2017.
Find the Right Event Management Company for You
If you’re looking to hire or partner with an event management company, here are some tips to keep you on track. Like starting any relationship, you should find someone you like and trust. Being able to do their job should be a given but it’s not.
Planning an event can be stressful; we like to compare it to building a house. You would never call a contractor and simply ask them to “build you a house!” no more than you would call an event planner and simply ask them to plan your event. There are so many things that need to be discussed! Here are 5 things you should keep top of mind when you’re hiring an experiential marketing or event management company.
The first thing that comes to mind when we are asked to quote on an event is budget. To get to the point, your budget as that will impact how BIG you can build your house. There are some nice to have items. Then there are need to have items. This is perfectly relate able to planning an event. We recognize that some companies or organizations are not able to reveal budget but doing so better enables us to come up with an accurate and realistic quote. In turn, it also helps us to quote our estimated time and project management fees better as well.
Just recently, we received a quote request to plan an outdoor event for 5,000 people on Canada Day weekend. The company indicated they had secured the venue already. They planned to provide free food, beverages and entertainment. Not having planned an event like this before, they wanted an event management company to help them coordinate the food, entertainment, AV, staging etc. It seemed a bit unusual to us however that they would be looking to provide free food and beverages. Free food and beverages for 5,000 people is EXPENSIVE!
After discussing their vision for the event, naturally our next question was regarding budget. They indicated a range of $25,000-$50,000. This seems rather low, wouldn’t you agree? Based on 5,000 people, even if you spent $10/person on food and drinks, you’d be looking at $50,000!!! Since they had confirmed the space already, we recommended offering 10×10 footprints to local restaurants who could participate to promote their services by providing food samples for free. This would bring down the budget exponentially and dedicate those funds to the event experience instead. If you’re expecting a quantity of people like that, you want to give them something to do whether it’s live entertainment, games or something else. Otherwise, what’s the point? And speaking of which… that brings us to OUR next point 🙂
Why do you want to plan this event? Are you looking to raise money for charity or your business? Are you promoting a product or service? Your reason why will play a big part in how you concept the event, develop and relay messaging about it and impact the event experience.
Since 2012, Tigris has worked with St. Joseph’s Health Centre to plan a Halloween Festival Fundraiser and Parade. As you can appreciate, this event is geared towards connecting with the local community and raising money for the foundation. In addition to keeping the project on track, Tigris is mandated to collect 3-4 quotes for each service to make sure we get the best price as possible for the hospital. This directly supports the objective to maximize fundraising dollars raised by sponsors and by attendees the day of.
A great event management company will employ a team of excellent communicators. You should be able to get a hold of them at any time. While most information will be available to, it may not be readily accessible the moment you need an answer. If you’re working for a big company or well known organization, it’s natural for vendors, members of the community or other parties to connect with you about your event from time to time. This could even be many months after your event or between events. Your event management company should be able to recall important communication or event planning details quickly and easily for you. If there is any turn over within your company or organization, the historical data is essential to brief and train new team members.
If you’re looking to hire an event management company, a good indication of their communication skills will be highlighted in the before – and the after. How quick were they able to turn around a quote for you? Did they answer all of your questions clearly and concisely? Did they indicate their approach to your event and how they planned to deliver? After the event, how long did it take them to provide a report? Was their reporting insightful? Was their final invoice on or under budget with adequate detail and proof of expenses?
Not meaning to brag… ok, maybe we are. At Tigris, we provide post-reports within 2-3 days immediately following the majority of our events. In comparison, one of our clients shared that a past event management company took 3 months to provide their report. You can just imagine our reaction – and we will leave it at that!
To get the ball rolling, your event management company should provide you with a detailed and comprehensive plan. Think of this is a gigantic to do list!
A work back schedule (or critical path) should include:
– what needs to be done;
– who is doing it;
– when it needs to be done by;
– and any important details or nuances pertaining to each requirement
Your work back schedule will be a living and breathing document throughout the entire planning process. We like to load our critical path to google docs to share with our clients. This way, they can take a look whenever they want to see how the event is progressing. Google docs also allows multiple people to work on the same document. This is great for an event management company as there may be a few planners working on the same event simultaneously.
Tigris quoted on a project recently and was horrified to learn that our client’s company had withdrawn their services mid-planning. As it turns out, they were more of a PR firm, with no event management experience, took the booking and got in over their head. Fortunately, we were able to save the day and the event went ahead as planned – on budget and on time. The moral of the story? If you’re hiring an event management company, it’s like hiring any other service provider. We still love our house example! If you were hiring a contractor, you need to do your due diligence. Partnering with an event management company is no different. If you don’t put in the appropriate research, it could cost you.
At the end of the day, it’s the results that count. Was your event executed smoothly? And if there were any issues that arose, did your event management company troubleshoot them quickly and efficiently? This is not something you can gauge before you hire one – but you can ask for references. Ask for at least a few to give you a well rounded opinion of the prospective event management company you are considering. Ask well thought out, open ended questions. You can supplement your insight of the company by looking them up on google, linked in and other sources. Online reviews, ratings and testimonials are also a great resource to determine the quality of a company’s capabilities.
Team Up with an Event Management Who Gets You
With most events, you only have one shot to get things right. It’s important to team up with an event management company who understand you, communicates well, gets you results and makes your job and life easier!
To discuss your next event, give us a call at 1-844-4TIGRIS.
As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!
Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.
Seal the deal – boutique style
Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of.
Executing the idea
TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?
In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017
To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor. At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about.
So, how did we pull this off logistically?
As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting.
Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice!
And how did you select those enthusiastic sleep walkers?
In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:
Are you extremely outgoing/daring and willing to:
- wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
- fall asleep on a stranger’s shoulder on the subway?
- sleepwalk to the front of a queue in a shopping centre?
- brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?
As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused.
On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news!
You always need a backup plan.
Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening. Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?
Experiential Marketing Toronto :: What’s Next for #TeamTigris?
As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!
The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system.
As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.
Highlights from our 13 Years as a Canadian Experiential Marketing Agency
In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.
We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.
2004 Apple Lounge
In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night!
2005 KRG Children’s Charities
Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers.
2006 Krista Slack and Associates
You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”.
2008 Peroni Sampling
Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.
2009 Rogers OP Sports Week
We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!
2010 Summers at Blur Motorola Promotion
Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.
Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative. The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.
2011 Sun Rype Promotion
This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!
2012 Appleton Promotion
Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years!
In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales.
2013 Tide Test with Zoom Media
Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.
We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!
2014 CGC Mud Tour
Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1.
Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.
2015 NBA All-Star Tour with FILO Productions
Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.
2016 Uncle Ben’s Roaming Hunger
What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.
The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.
2017 Brita & ME to We with 6 Degrees
Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!
A Very Thankful Canadian Experiential Marketing Agency
From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!
Amy has worked for Tigris part-time since 2011 but recently joined our head office as an account coordinator in 2015. She was promoted to management in summer 2016. Her primary accounts include the Grace Kennedy Foods, Toronto Star and 6 Degrees. Learn more about Amy, our Staffing Account Manager, and you’ll discover why we adore this adventure junkie!
How did your journey with Tigris begin?
I honestly had no idea that this industry even existed until one of my girl friends recommended me to apply when I was looking for a part time job! The year was 2011 and it was the beginning of my journey with Tigris.
I still remember one of the first events I worked – conducting the Metrolinx surveys for Hotspex at the YYZ, asking if people thought connecting Union and Pearson airport was a good idea. Now, six years later, we have the UP Express!
In the fall of 2012, I went abroad to teach Math and Science and had to say goodbye to Tigris. Once I returned in 2014, Tigris welcomed me with open arms and booked me for a number of events while I hunted for a full-time teaching position. During this time, I fell in love with the events industry and decided that I wanted a career out of it! Low and behold, who decides to post a job opening for an Account Coordinator other than Tigris? I jumped at the opportunity and landed the position in Sept, 2015. I was then promoted to an Account Manager by the summer of 2016.
What motivates you to get up and do a great job every day as a Staffing Account Manager?
I’m motivated by the fact that I get to work with the awesome ladies here at Head Office. They’re professional, fun, and very hard working. Serena is also a really generous, supportive and laid back boss who embodies excellent leadership skills. She strives to provide everything I need for success, which makes it easy for me to go above and beyond.
I’m also the kind of person who doesn’t like to let anyone down, whether it’s clients, staff, or my coworkers. If I need to recruit 14 new bilingual staff out in Calgary within two weeks while sourcing uniforms for all staff, Chinese New Year décor for five show homes, and finger foods for 500 guests, then gosh darn I’ll do it with bells on!
I actually recently went to Vietnam for vacation as a birthday treat to myself and found myself looking forward to coming back to work. That’s when you know you’re in the right career, working for the best company.
If you could go one place in the world, where would it be and why?
I can’t choose just one; there are so many places I’d like to check out! Since I’m a restless adventure junkie, top on the list are Zhangjiajie (China), Galapagos Islands, New Zealand, Australia, and Norway!
What makes your life rewarding?
Life is what you make of it, and I’ve learned the importance of creating a work/life balance so I can pursue my hobbies and interests. Working at Tigris allows me to do that. I make a point to travel to new, exotic places at least twice a year. Oh, and eating lots of good food.
Is a Staffing Account Manager what you always wanted to do growing up?
As I’ve mentioned before, I never knew that this industry even existed until 2011! Before then, I had aspirations of becoming many different things, including a neurosurgeon, a shoe designer, a marine biologist, and a web/mobile developer. However, I learned that I can’t handle blood and gore and I can’t really draw well. Maybe there’s still hope in becoming the latter!
Describe your ideal weekend.
My ideal weekend would involve jetting away to the Blue Lagoons in Iceland for a nice warm dip in the geothermal spa!
If You Could Live In A Book, TV Show Or Movie, What Would It Be?
I’d be in “The New Girl” or “The Mindy Project” as the main character.
What are the three top traits you look for in a best friend?
I would want a friend who’s as crazy and adventurous as me and can tell Dad Jokes with a straight face.
Dead or Alive, who would you have dinner with and what would you order?
I would love to have dinner with Kim Jung Un and just find out what his deal is. But, I would probably bring my own food.
Tigris works with many young professionals. Do you have any advice for the staff you work with?
I never had the opportunity to work in promotional events when I was in university so I say take advantage of it! You get to meet so many interesting people, which is perfect for networking. You can also learn a lot about yourself through working with different individuals – what you’re capable of, what your pet peeves are, how to deal with conflicts, etc. Most importantly, since you’re working behind the scenes for many businesses and brands, you can gain insight into the kind of career you want. Therefore, don’t just work at events to make money. Keep your eyes peeled for those rare prospects that may launch you to success!
-Amy Zhou, Staffing Account Manager
Companies that take care of their talent are the best to work for, wouldn’t you agree? We want our team to consider us the best event staffing agency Toronto. We’re doing our best to make our brand ambassadors happy.
Because our team of events staff are independent contractors, they are booked on an event to event basis. Although we can not offer traditional benefits, Tigris offers many opportunities for our team to grow financially and intellectually. We encourage our staff to bring in business for Tigris through their own efforts. Doing so will bring them a commission worth 10% of the profit. This is on top of the hourly rate they receive working our events. The highest commission paid to date was $3,000!
Intellectually, we offer our team the opportunity to grow within the company by working as a Team Lead or Event Manager. In addition, specific members film a Facebook Live Video showcasing their role at each event. This allows staff to contribute to our social media channels. On Facebook alone, we are nearing 50,000 followers!
We believe we offer our team unique opportunities, but it’s always better to hear it first-hand. Our Toronto roster shares some of their most memorable experiences with #TeamTigris.
Tigris Testimonials: Memorable Experiences with the Best Event Staffing Agency Toronto
…The best part about working with Tigris are the great relationships you build, with not only your team but the customers as well. I absolutely love meeting new people and making someone’s day! Whether it be giving out free samples or just informing people about great events and initiatives, the take back is so rewarding. My favourite Tigris experience was probably when I worked with Tiger Towel at Woodbine Park. The great team I worked with made the day fun, entertaining and eventful. We all had each other’s backs and were quick to help out where needed. Working with the public was amazing as well. They were so excited to play the game and try to win the tiger stuffed animal. I truly look forward to many more events like this in the future. – Stephanie C
My favourite Tigris event so far has been the GQ NBA party, working for a very popular fashion magazine during the NBA All-Star Tour. This was truly an experience of a life time especially after seeing my photo published on the GQ Blog (as seen above) – Fady Z
Positive Experiences with Tigris’ Promotional Models
Working with Tigris has been amazing! They have always been so inclusive. I feel like they genuinely care about my well-being when I work with them. I met one of my closest friends working with Tigris at the Auto Show last year, and I also scored the best pair of black leggings I own. A win-win situation, very common when I’m with Tigris! I even scored a two month full-time work opportunity with them this past fall. I learned so much! – Alyssa O
I would have to say my favourite Tigris experience was the Tigris group interview. This was the first time I got to meet the Tigris team in person and it was such a positive experience, I still remember being asked what the name of my autobiography would be and having a great laugh about it afterwards! I knew that I wanted to work with Tigris when I saw how dedicated the team was and how passionate they were about what they did! – Angela Z
Team Up With Tigris Events, Best Event Staffing Agency Toronto
If these testimonials got you excited to join the team, apply today! We are consistently recruiting nationwide across Canada. To apply, send 2-3 recent photos and your resume to firstname.lastname@example.org. If you’re interested hiring Tigris brand ambassadors or promotional models for your next event, contact us today for a free quote.
As the Event Account Coordinator at Tigris, Joanna is responsible for managing the recruiting department, as well as planning smaller events that come in while supporting our event management team. Joanna has worked as a brand ambassador for Tigris for over 2 years and was recently promoted to an Event Account Coordinator in October 2016. Our team admires her big heart, passion, and eagerness to help within the office.
Learn more about Joanna, our Event Account Coordinator, and you’ll quickly realize why we adore our newest team member!
How did your journey with Tigris begin?
For me, my journey began as a Tigris event staff. I found out about the position through Nicole (Marketing and Sales Manager) and decided since I wanted to get into marketing, this would be a great start. For the next two years, I continued working events. In 2016, a Tigris office job opportunity came up. I always knew I wanted to work with clients in this type of environment and thought I’d give it a chance. Three interviews later and here I am!
What motivates you to get up and do a great job every day?
First, motivation for me comes from looking at where I’ve been and where I want to be. When I first came to Canada, there was no stability. I watched my parents work hard for themselves and for me. Therefore I took the ability and dedication my parents had and used it to remind myself every day that success comes with hard work and passion. Secondly, what really motivates me is having a job I love. Some people force themselves out of bed every morning to go to a job they don’t enjoy for the sake of making a living. I work at a job I love (as an Event Account Coodinator), with a hard working team of women that I love and that’s what gets me up and going.
If you could go one place in the world, where would it be and why?
Hard question for sure! There are so many places I’d love to visit. I think at the top of my list is Iceland. It looks amazing and beautiful. Additionally, it is considered to be one of the happiest places on earth. There is just so much to see: geysers, whale watching, mountains, ice caves, the list goes on. The connection with nature would be unbelievable there.
What makes your life rewarding?
What makes my life rewarding is family and good friends and going to bed at night knowing I did something that day to make my life better. There’s so much that makes life hard, but I believe that you can come out feeling rewarded and happy with your life if you have a great support system. I also believe that if you come out of each day having learned something new, having done something to make yourself better or done something that makes you smile and be happy then you are living a rewarding life.
Is an Event Account Coordinator what you always wanted to do growing up?
Oh, definitely not! I had typical child dreams. First, I wanted to be an astronaut. Even at a young age, I loved space. I also wanted to be a veterinarian. Then I realized I’d also be putting animals down, not just saving them and that was too much for my young mind to understand. When I finally finished high school, I knew I wanted to go to university for history and English and become a teacher. 4 years later, as I am about to apply for teacher’s college, my friend mentioned marketing. Something for me clicked and I threw my teacher’s college application in the trash.
Describe your ideal weekend.
My ideal weekend would involve a cottage, my boyfriend and a bottle of wine paired with a lifetime supply of cheese. I am a city girl, but it can get overwhelming sometimes. I would love to get away from the noise, look up at a sky full of stars and just feel connected to the world around me.
If You Could Live In A Book, TV Show Or Movie, What Would It Be?
This is a hard question simply because I love all three, watch too many movies and TV shows and read too many books. Well, I’d like to live in a supernatural show for sure. Judge me all you want but I love the show Vampire Diaries. It is a guilty pleasure. I mean, I would love to be a vampire, have super speed, live forever, have superior hearing and be stronger than any human. Plus, life would always be exciting with all the villains. In addition, you can be friends with witches who can teleport you from work to home and who wouldn’t want a commute like that?
What are the three top traits you look for in a best friend?
I’d have to say trustworthy, sense of humour and dependable. Trustworthy I think is obvious. Everyone wants to be able to trust your best friend in every way. You want to trust that they won’t tell your secrets, that when you need their help they will be there and that overall, you can trust them with anything. Secondly, what is a good friend if they can’t make you laugh, or if they don’t laugh at your jokes that aren’t really funny? Lastly, a friend needs to be dependable. They should be a support system. You need a best friend that you know if you called on a last minute’s notice that they would be there. Get a best friend you can depend on when you lose faith or can’t depend on yourself.
Dead or Alive, who would you have dinner with and what would you order?
Michelle Obama. She is a woman of power and strength; a writer, lawyer and first lady, she took the power she has and used it for good. I think there’s so much to learn from a woman like her, and I would order something healthy. Actually, I would let her order for me. I’d love to see what a woman in power orders 😉
Tigris works with many young professionals. Do you have any advice for the staff you work with?
First off, don’t ever get discouraged. I know it can be tough and sometimes it pushes you to a point where you wonder if it is all worth it. But take a breath and a moment to look back on all you’ve done and remind yourself how far you’ve come. Secondly, please remember, YOU WILL MAKE MISTAKES. You will make a ton of them. I was never good at accepting my mistakes as lessons. I continuously was very hard on myself. Mistakes care crucial – so take them as lessons and move on. You didn’t accidently bring on the end of the world by sending that email, although it may feel like it. You simply made a mistake. Learn and move on.
–Joanna Olaru, Event Account Coordinator