The number 13 comes with negative connotations; take Friday the 13th for example. However, there’s nothing unlucky about this Canadian Experiential Marketing Agency’s 13th anniversary; we have so much to celebrate! As of March 31st, we’ve staffed over 140,000 hours for close to 600 clients. This July, we are taking possession of a new office space that will allow us to double in size. In addition, after ten months of development, Tigris will be launching our new staffing software to streamline our current system.
As you know, nothing worthwhile ever comes easy. To learn more about our company history, read this personal message from Serena Holmes, Tigris President & CEO. You’ll discover how her journey began, and why our team is so grateful to work alongside such a powerful female entrepreneur.
Highlights from our 13 Years as a Canadian Experiential Marketing Agency
In our boardroom, we have a highlight photo from each year hanging on the wall. Along with showcasing the various hairstyles over the years (haha), this wall motivates us to keep aiming higher. It also reminds us of our achievements as a team and the types of events we see ourselves executing in the next 13 years.
We’d like to share this motivational wall with you, giving our clients and brand ambassadors the recognition they deserve. This Canadian Experiential Marketing Agency is built on teamwork, trust, and many talented individuals.
2004 Apple Lounge
In 2004, our team was quite small. One of our main events was providing management and cocktail servers for the Apple Lounge and steakhouse grand opening. Upon arrival, guests were given an “Apple Invitation” and a complimentary drink voucher. There was over 100 people that attended this night!
2005 KRG Children’s Charities
Event planning has always been part of our roots. For KRG Children’s Charities, we were responsible for planning an entire gala from start to finish. This includes sourcing the catering, venue, personnel, volunteers and entertainment. In addition, Tigris managed sales, games and a silent auction. Invitations were designed and we sourced promotional giveaways and guest entertainers.
2006 Krista Slack and Associates
You know we love big and splashy outdoor promotions! In 2006, we teamed up with KS&A to provide talented, outgoing staff to promote the TV show Deadwood. Back then, we called our staff ‘Tigris TSS’ – temporary sales staff. This promotion took place over 4 days before the premiere on Labour Day. Equipped with Western accents, our team engaged with pedestrians and asked them themed questions such as, “Where’s the nearest saloon? That trail dust has me damn thirsty!”.
2008 Peroni Sampling
Tigris teamed up with Speed Promotions to book a team of “Italian looking” exotic promotional models for the launch of Peroni Beer in Canada. With 34 executions in Toronto and 19 in Vancouver, the promotional models were busy at bars and restaurants in each city. While onsite, the promotional models sampled the product and communicated important key messaging to distinguish the high-end brew from others on the market.
2009 Rogers OP Sports Week
We love this happy bunch! Above, you can see 6 brand ambassadors and 3 event managers. This team worked with Rogers and Fan Fair to execute an engaging two-week experiential activation at Ontario Place. They managed a series of free games for children all tied into the top local sports teams. Over two weeks, our team gave out over 10,000 prizes and flyers!
2010 Summers at Blur Motorola Promotion
Tigris teamed up with Hill & Knowlton Strategies for a summer street promotion called MOTOBLUR. Consumers were asked to ‘like’ the Motorola Canada Facebook Fan page for their chance to win amazing prizes.
Tigris was proud to represent Motorola on the streets of Montreal, Toronto and Vancouver to promote the online initiative. The teams of brand ambassadors rode around on dickie dee’s to hand out 30,000 flyers and popsicles. The goal was to cool people down on a hot day and heat them up with excitement about the amazing contest during the blitz of each city. Needless to say, the public absolutely ate up the program – and our popsicles! They loved the concept of the program, eager to sign up online.
2011 Sun Rype Promotion
This was the 5th consecutive year our bubbly promotional model sampled Sun-Rype’s new juices and fun bites at the Grocery Showcase West Tradeshow. Our temporary trade show staff are food-safe certified and help push sales through key messaging at each event. Working with this delicious brand was always a treat!
2012 Appleton Promotion
Tigris began working with Peter Mielzynski Agencies in May/12 to provide promotional models to execute their sampling events for Appleton Estate Jamaica Rum. You may recognize the woman in the photo above – that’s Evangelia, who worked in the Tigris head office for 5 years!
In addition to providing a team of stunningly beautiful, knowledgeable promotional models to serve Appleton mixed cocktails at restaurants throughout the GTA, we also managed supplies, set up and tear down. Each promotional model was responsible for discussing the brand while offering samples to patrons at the bar in order to promote sales.
2013 Tide Test with Zoom Media
Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry.
We actually did their laundry Feb. 2-3 and returned the items in Tide-branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program!
2014 CGC Mud Tour
Tigris’ energetic events staff worked tirelessly for CGC’s national promo tour, appropriately called#MudTour2014! Our brand ambassadors literally made their way, coast to coast, across Canada from May 5 through to Sept. 1.
Our events staff in Western Canada travelled from Victoria through to Winnipeg, our Central gal roamed Ontario and our Eastern events staff spanned Kingston to St. John’s Newfoundland. While on tour, the events staff drove branded trucks and partnered up with local sales reps to network at construction sites, gathering important data on CGC products and handing out swag. To read up more on this rugged mud tour, click here.
2015 NBA All-Star Tour with FILO Productions
Our Canadian Experiential Marketing Agency has had the opportunity to work with lots of companies from the States over the past few years and this event was no exception. Tigris teamed up with FILO Productions to provide teams of athletic brand ambassadors for community-based initiatives in St. John’s, Newfoundland, Fredericton, New Brunswick, and Regina, Saskatchewan. For each event, Tigris supplied over 15 athletic brand ambassadors per city who were skilled in basketball and had experience working with children. The tour continued into 2017 with Charlottetown, Prince Edward Island and Windsor, Ontario.
2016 Uncle Ben’s Roaming Hunger
What better way to celebrate a new, delicious product than with a Food Truck Challenge? That’s why Uncle Ben’s decided to execute a Rice and Grains Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities. The event was executed in Montreal, Vancouver and Toronto with the help of our dynamic Tigris brand ambassadors.
The purpose of the promotion was to promote Uncle Ben’s new product: Rice and Grains. Three local food trucks from each city competed to see who could create the most delicious recipe using the new product, which contains wholegrain brown rice and quinoa. Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events.
2017 Brita & ME to We with 6 Degrees
Although we are only 3 months into 2017, this Brita activation is one we hold close to our hearts. Brita is executing a national program where each specially-marked Brita product will directly contribute 1 year of clean water to someone in Kenya. At Square One Centre Court, shoppers are invited to discover the Virtual Reality Activation we are hosting for 6 Degrees March 20th – April 9th. You’ll be taken on a journey with 13-year-old Beatrice on what life is like in Irkaat, Kenya before and after your Brita purchases!
A Very Thankful Canadian Experiential Marketing Agency
From creating, planning and staffing events that build our clients brands and businesses to giving talent on our roster fun, flexible, great paying part-time opportunities – we truly love what we do. Thank you to our clients for giving us the opportunity to collaborate on ideas and bring their brands to life with our dynamic events team. Cheers!
When the Presidents slogan is “We eat, drink and sleep beer”, we figured we could get behind a company like that! As a fellow small business with a lot of passion, Tigris is pleased to announce our series of samplings with Original 16.
Product Promotion for A Unique Canadian Brewery
Imagine your workplace was about to close down, and everyone was going to lose their jobs. Pretty scary thought, isn’t it? Thankfully, in most businesses, you are surrounded with like-minded individuals. When an impending closure spelt the end of an area and the loss of jobs for 40 employees, 16 brave men put their life savings together to start their own brewery (Great Western Brewery). They took a chance and founded Original 16. Today, Great Western Brewery is one of Canada’s most successful regional brewers and an internationally recognised producer of world-class beer.
Brewed in Saskatoon, Saskatchewan, this is a Canadian success story we are proud to represent. Here at Tigris, we promote great brands and businesses to potential and current consumers. What’s the best way to promote a beverage? In-store sampling!
GWB provided Tigris with a list of 25 stores to target throughout January 13-28. The samplings were only to occur on Fridays and Saturdays, which are known for high traffic within the selected stores. We reached out to our qualified brand ambassadors and created a team of certified individuals to rotate product sampling each weekend. Once we had the right people in place, our client was to send supplies to the staff.
Product Promotion is All About the Branding!
As you know, most people are usually in a rush to get in and out of stores. Especially within a liquor store on a weekend, because customers usually know what they want and aren’t browsing around. To grab their attention, a brand must have an eye-catching product promotion. Original 16 sent our team Original 16 black t-shirts, plastic branded table covers and branded sampling cups. Doesn’t Courtney look professional in her uniform?
Although our team looks the part, it’s important that they are also able to sell the product. It’s important to have realistic sales goal in mind while sampling. For each shift, our team was to sell a minimum of 12 Mixer Packs. That’s 3 cases per hour, which is a reasonable goal! The purpose of the Mixer Pack is to give customers a deal for purchasing their two favourite products. The pack includes 6 Canadian Pale Ale + 6 Canadian Copper Ale.
Our team was able to consistently sample and sell the product to beer drinkers. As a result, Original 16 has selected another 25 stores for a sampling in February. Our team is excited to meet and surpass those sales goals!
Making Your Product Promotion Measurable
It’s not enough to simply track sales. Because you need to know everything you can about the people purchasing your product. Our team observes and tracks down various facts about each person that samples the product. This includes gender, age and weather conditions. In addition, our team asks each sampler for feedback. They ask them about the branding, taste and price. All of this informative is documented into a detailed report for the client after each product promotion.
This information will help our clients learn more about their target demographic. As a result, you can see why product sampling is so valuable. You increase sales and new consumers while learning more about your audience!
Execute an Effective Product Promotion
Gain exposure, increase sales and collect valuable information with a product promotion. Tigris operates in over 15 markets across Canada including Toronto, Calgary, Ottawa and Vancouver. Contact us today for a free quote on our experiential staffing services.
How do you go about celebrating your best year yet? Throw nationwide holiday staff parties of course! Tigris events staff could be found working more than 32,000 hours on 4,500 shifts and 1,200+ activations in 2016. That’s a 30% increase over our 2015 events. Needless to say, we have lots to be thankful for and want to show gratitude with the hard-working members of our team.
We’ve been working with and getting to know some amazing staff across the country. What better way to ring in the New Year and celebrate our successes than with holiday staff parties in not only 1 but 4 of our major markets? This past Sunday, Tigris held its 13th Annual Holiday Staff Party in Toronto as well as our 1st Holiday Staff Parties in Montreal, Calgary, and Vancouver!
Planning for our Holiday Staff Parties
Planning holiday staff parties is not an easy feat, especially when your party is coinciding with so many others over the holiday season. With family gatherings, last minute gift shopping, traveling plans, vacations, and exams, it’s hard to get everyone under one roof. Even though we have nearly 600 people on our Toronto roster, past years have proven that only 10-15% of our roster makes it out. That’s why this year, we did things a little differently.
In previous years, holiday staff parties have been held in late November or early December. This year, however, we opted to schedule the parties for Sun., Jan. 8. Our team was interested in selecting this date to avoid conflicts with other commitments. Being a Sunday evening, guests can run their errands before the party, but go home early enough to take on the new week!
Our Account Coordinator, Joanna, spent lots of time researching tons of cool venues in each of the four cities before deciding on locations (named below) worthy enough for our holiday staff parties. We brainstormed a few places in Toronto, including iDarts, Ripley’s Aquarium, and Skyzone.
We utilized a variety of methods to round up the guests for our holiday staff parties. EventBrite was a huge help, as our guests could RSVP directly on their website. EventBrite has an instant notification system so we were consistently in the know about who was attending. In addition, Facebook event invites were created so our staff can see the guest list. We get it, most of us make decisions about whether to attend an event based on who else is going! As the deadline to purchase tickets neared, we also sent out personal reminders via email, text and phone calls. Each city had a sizeable guest list by Jan. 5 and we were pumped!
How were the Holiday Staff Parties?
On the evening of the 8th, Tigris staff filed into pubs and bars in each of the four major cities for their respective holiday staff parties. Our Toronto staff dressed to impress at the trendy Ballroom in the heart of downtown Toronto.
Tigris Head Office Team gave each guest drink tickets for the Turkey Bar as well as a raffle ticket for the prize draw. Delicious food platters were spread throughout the private party room and servers emerged in waves with additional mouthwatering appetizers. The BBQ grilled chicken skewers and mini mac n’ cheese were team favourites!
The party came in full swing around 7pm. Serious smack talking could be overheard by the two pool tables, coupled by the thunderous crash of bowling pins in the two private bowling lanes.
Over in Montreal…
Tigris staff could be found indulging in goodies at the Bishop & Bagg, an authentic British pub in Mile-End. At 7:01pm, our Regional Account Manager & host, Tommy posted a live Facebook video of guests clinking glasses for a toast. This led to a chain of live videos from each party being posted across the country. While we only had a small group of guests attend this party, they were touched that they finally had the opportunity to partake in a holiday celebration with some of their co-workers
A couple time zones behind in Calgary…
Tigris staff were mixing and mingling at the Hose and the Hound. Our regional account manager for Calgary went live on Facebook interviewing guests about their favourite part about working with Tigris. One events staff, Tara said, “it’s the different sorts of events, the level of professionalism, and the follow through with what they [Tigris] say.” Rayna said she really enjoyed working the Canada Beef event, which is always well organized and fun.
On the West Coast…
Tigris Event Manager, Jaime was busy chatting with Tigris promotional models at Doolins, an Irish Pub. When asked why she loves working with Tigris, Paris exclaimed, “because of the people I get to work with!” Holding up her wine glass, Yvonne said her reason was because of the awesome holiday staff parties that Tigris throws. YAY! We had closer to 30 team members hit up our Vancouver party – the 2nd largest crowd next to Toronto. What a great group!
Near the end of the night, we raffle prizes were drawn to further to show our appreciation for staff who made it out to party in the freezing cold. We gave away lots of sweet prizes, including $25-$100 gift cards to The Keg, Sportchek, Cineplex and many other places. Congratulations to all of our team members who took home added bonuses in each of our cities. The parties went off without a hitch and team members had a blast. Our management team had so much fun chatting with old friends and meeting new ones. Even our CEO came into the office on Monday morning with no voice so you know we had a good time! To check out all of the photos from the parties, check out our facebook fan page!
Since the Tigris holiday staff parties this year were so fun, we’re thinking of throwing Tigris Summer Staff Parties! What do you think?
I’m already daydreaming about those pink drinks on a patio or a friendly game of volleyball by the beach!
To find out more about what Tigris does when we’re not having holiday staff parties, please visit the rest of this website or call us at 416-283-9119. If you’re interested in joining the team, please send 2-3 photos in addition to your resume to email@example.com. If eligible, one of our recruiters will be in contact to schedule an interview.
Staff Appreciation Gifts for the Top Tigris Team Members of 2016
At the end of each year, Tigris awards a top team member from each region for their performance onsite and communication leading up to, during and after events. Below are your top 2016 Tigris team members! Our staff appreciation gifts include a certificate for Top Team Member of their region, along with a gift card to use at their favourite restaurant.
Ashley Martin-Longstaff, Alberta
Congratulations Ashley! Ashley has been on the Tigris Team since 2014 and has proven herself continuously at each promotion. This year, she worked at a variety events including a Calgary Stampede party with Trend Mirco and the Calgary Petapalooza with Petcurean. In addition, Ashley receives great feedback from her teammates, describing her as hard working, friendly and positive.
Ashley received Top Team Member of Alberta for 2016 because we notice and value her commitment to each event. Most of all, she is extremely accessible by e-mail and/or phone and always quick to reply. Her feedback forms are descriptive and informative. After reading her experience, you feel like you were working the event with her!
Thank you, Ashley for your commitment, hard work and positive attitude throughout 2016.
Cody Dixon, Maritimes (Nova Scotia, New Brunswick & Prince Edward Island)
Cody joined the Tigris Team near the end of 2015, specifically for the NBA All-Star Event with FILO Productions in Fredericton, ND. This year, Cody was Team Lead for the NBA All-Star Event in Charlottetown, PEI. He was responsible for working alongside the client and managing a team of 15 brand ambassadors Jan. 7th to 10th.
The team was required to facilitate athletic clinics as part of community-based initiative to promote the NBA All Star Tour in Canada. Cody did an amazing job onsite as Team Lead, and the client loved his enthusiasm.
Thank you, Cody for taking on such an important role and ensuring the event was a success!
Tanya Laporte, Montreal
Tanya joined the Tigris Team in March 2015. Since then, she has represented multiple brands through Tigris including RentMoola, Victoria’s Secret and Kijiji. Onsite, she is a bright ray of sunshine that attracts consumers to each promotion.
Additionally, her fellow brand ambassadors find her a pleasure to work with and they have created strong friendships outside of work. We appreciate Tanya for her warm enthusiasm, eagerness and her efforts to go above and beyond at each event.
Thank you, Tanya, for helping Tigris bring brands to life with the power of presence throughout 2016!
Taha Asif, Toronto
Taha has been on the Tigris Team for 3 years now, but it was in 2016 that he was given the opportunity to manage a large scale promotion. What we initially thought was a 3-day event (Rise Real Estate, ICON) turned into a 4-month program!
Taha took the lead as the full-time onsite Event Manager. Each day, he was responsible for managing a team of up to 35 brand ambassadors a day at ICON. His teammates appreciate his role as a leader but also feel comfortable speaking to him as a friend. One of his fellow brand ambassadors said, “Taha has been an excellent manager and has been doing his best throughout this event to make sure everything is going perfectly well at ICON. He always made sure we maintained a level of professionalism, and also made sure that everyone was on the same page to help run things smoother and better. Taha is really respectful and friendly, and I am really glad to have him as my manager.”
Thank you, Taha, for taking the lead on a difficult program while making our team feel motivated and respected in 2016!
Justin Cheung, Vancouver
Justin joined the team in August of this year, and has proven himself as a top team member in a short amount of time. This year, Justin has represented top brands with Tigris include Soleterra, Coca Cola and Bacardi.
It was at the Satori Communications Group Inc. in association with Barcardi’s Fine Whisky Emporium promotion that Justin truly shone. The BA received excellent praise directly from Bacardi, after seeing him in action. As a result, this speaks volumes to the success of the program and his performance. In addition to excellent onsite performance, Justin sends his Account Managers at Tigris hilarious check-in photos at each event. Let’s just say he takes the selfie to another level!
Thank you, Justin for being an absolute pleasure to work with and for your outstanding efforts onsite at your events in 2016.
Abdallah Kasfah, South Western Ontario
Abdallah was recruited to assist with the Rise Real Estate promotion at ICON. From his initial interview, it was easy to see some of his top qualities: passionate and hard working.
From September to December, Abdallah worked weekly at the ICON building assisting contractors with deficiencies. He went above and beyond at his shifts, bonding with contractors and students onsite. He provided excellent communication daily with his onsite Event Manager and off-site Event Coordinator.
Thank you, Abdallah for dedication, passion, and communication at your first event with Tigris in 2016.
Staff Appreciation Gifts & Our Award Winning Team
Staff appreciation gifts boost team morale and can be as simple as a cash bonus or gift card. Show your team you care with some extra recognition!
Are you interested in joining the Tigris Team? We are always recruiting top brand ambassadors and promotional models across Canada. To apply, please send 2-3 photos and your resume to our recruiting department. If hired, you will have the opportunity to work exclusive events nationwide. Who knows- you may even be receiving one of our staff appreciation gifts for 2017!
With the One of a Kind Christmas Show and Sale happening this weekend in Toronto, who’s not excited!? With everything from artwork & clothing to jewelry & handicrafts, it’s the perfect place to go for that one of a kind gift for that special someone this holiday! If and when you do go, you’ll notice that most of these booths are not only run by the makers themselves but additional temporary trade show help. They are Brand Ambassadors, who were specifically trained to educate the thousands of consumers. In addition, they are trained to engage with those who attend this trade show about the unique products they represent.
Tigris has provided Temporary Trade Show Help, or “booth assistants” for countless shows across Canada over the years, including the following shows just to name a few:
- Pacific Dental Conference at the Vancouver Convention Centre
- Vancouver International Auto Show at the Vancouver Convention Centre
- The Condominium Conference at the Toronto Congress Centre
- Toronto International Auto Show at the Metro Toronto Convention Centre
- The Building Show at the Metro Toronto Convention Centre
- CanWEA Windpower Expo at the BMO Centre (Calgary)
- The Farm Forum at the Calgary Telus Convention Centre
Here’s 5 reasons why you should hire Temporary Trade Show Help
1. You’ll have more time to network while they run your booth
With Temporary Trade Show Help, no longer will you be stuck at the booth all day long. You now have free time to check out the rest of the show, distribute business cards, make professional connections, and conduct lunch meetings! If you have a smaller booth, simply hire one Brand Ambassador to give you that flexibility.
2. You can be in multiple trade shows across the country by using local staff
Since Tigris has rosters in all the major markets across the country, we provide Temporary Trade Show Help in any city you want. Can’t travel to that city to train staff onsite? No problem! You can opt to lead online webinars or conference calls to train your staff instead. We even handle shipment of supplies and contract our local Event Managers to manage setup, staff training, and tear down. That way, you can have piece of mind knowing someone’s in charge. Just give us enough notice to collect availability, and you can choose your perfect Brand Ambassador. Because we provide a candidate deck of available staff, you will have enough information to make an informed decision. Find the best brand ambassador for your brand!
3. You’re an expert on your product but you’re not a salesperson
You may know everything there is to know about your product and why it’s the most amazing product out there, but can you sell it? Do you have the charismatic personality needed to not only engage but influence your consumers? At Tigris, we have over 1,500 staff boasting a wide range of talents, so we can find a Temporary Trade Show Helper who can talk the talk and walk the walk! Once they’re trained on your brand, they become the brand expert and you can sit back and relax.
4. The staff can relate better to your target market
If your product is microwaveable bean bags to help women alleviate menstrual cramps, then you’ll want a female Temporary Trade Show Helper to relate to your target market! If you’re demonstrating a new product using the Oculus Rift, then you’ll want a millennial who can carry on a conversation with the tekkies. By gearing the staff towards your target market, you can instantly improve the impression that your product makes on your consumers. With thousands of staffing options at Tigris, we can help you find the perfect Brand Ambassador to represent your brand.
5. They can assist with setup and tear down to save you time
Temporary Trade Show Staff are very experienced in set up and tear down, having worked in multiple trade shows setting up banners and displays. They can help ensure that your booth look sleek and professional without having you lift a finger.
Interested in trade show assistance? Contact Tigris today for a free, no-obligation quote on our event staffing services. In addition, we create and plan events for clients nationwide across Canada.
Best Marketing Tools for Startups – Brand Ambassadors!
The best marketing tools for startups isn’t a flashy marketing campaign – it’s brand ambassadors! They are the key to getting your brand noticed and your product (or service) absolutely irresistible. Doesn’t that sound great to you?
Earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. How do you earn your consumers trust when you’re a new business? By putting real, honest people on the front lines to interact with potential consumers on behalf of your brand. Sounds frightening, doesn’t it? Well, we’re here to tell you why you should put your trust in brand ambassadors. If you’re just starting out, you should take advantage of the best marketing tools for startups.
Two Bears Coffee – Natural, Delicious, and 100% Canadian
If you’re like me, you can’t start your day without coffee. There are many benefits to drinking coffee, but of course, that’s before we add in all the extra sugar and cream! The great thing about Two Bears Cold Brew is that it’s all-natural, with no added sugar. Delicious, organic and Canadian. Have you noticed you’re already craving a sample?
David and Moustafa (co-founders) contacted Tigris for a series of samplings throughout Canada. Samplings are simple and extremely effective – when done properly. This is where our brand ambassadors come into play. Above is a photo of Vanessa – she’s mature, professional, and a passionate coffee drinker. Shoppers can’t walk past her table without stopping to talk, sip and learn more. With the right people behind your brand, you’ll notice your product flying off the shelves! The best marketing tools for startups should be doing just that.
Feast – Local, Creative, Healthy Lunches
“Save $10 off your first FEAST order!” sounds like a great incentive, doesn’t it? Feast, a mobile application that provides a fresh approach to meal delivery, launched its iOS app in December 2015. To promote their new app, our Tigris brand ambassadors hit the streets to engage with downtown Toronto foot traffic.
With bright branding, mobile Feast carts and flashy coupons, our team was hard to miss. They engaged with pedestrians, store owners and shoppers to inform them of the ease and convenience of the new Feast app. Why eat Feast? They deliver healthy, high-quality meals with top-notch customer service to people who lead busy and active lives.
With the success of week 1, Feast made a request to continue the app promo until September! (Yes, nearly 9 straight months of activating!!). Originally, the app was only accessible for iPhone users. After receiving valuable insight from our team however, Feast became available on Andriod devices. They also expanded their delivery zone to target a wider range of healthy Torontoians. Now only are our BA’s effective on the front lines, they also provide valuable post-event insights. If that’s not among some of the best marketing tools for startups, we don’t know what is!
Sina Aromatherapeutics – Essential Oil Blends
Wouldn’t it be amazing if you could be in two places at once? That’s the great thing about Tigris brand ambassadors – our team expands nationwide across Canada. To increase brand awareness and drive sales, Sina Aromatherapeutics had a big vision for their brand. They wanted a booth at the Canadian National Exhibition, the Pacific National Exhibition along with mall kiosks at the Oakridge Mall and Richmond Centre in British Columbia.
Our team was to answer customer questions and suggest solutions, and sales. Product lines featured at each event include Sina Originals (sleep, breathing, headache and stress relief) and Sina Her (mood care, facial care).
The brand ambassadors representing Sina were required to be hard working, self-motivated and have sales experience (natural health or cosmetic products). For Vancouver, we also needed a handful who were bilingual in Cantonese or Mandarin. These qualifications may seem specific, but with over 2,000 brand ambassadors on our roster, Tigris was able to provide top sales staff for Sina. The best marketing tools for startups may have some similarities – but they can also get as specific as those qualities/needs detailed above.
Florastor Sampling at Zoom Fitness Facilities
Florastor is an all-natural, daily probiotic supplement. We teamed up with them in Nov/15 for an interactive fitness themed promotion. Florastor had a goal to distribute over 15,000 Florastor Probiotic samples with coupon to gym members to boost awareness and sales. Tigris planned this activation at 60 fitness locations, through our relationship with Zoom Media, in Vancouver and Toronto.
Fitness facilities are the perfect location for Florastor to reach their target demographic – health conscious and active individuals. Along with a free sample, our team supplied an information pamphlet (that includes a coupon to use towards their next purchase) to gym members.
Brand Ambassadors chosen for this event were active, healthy and confident speaking ti gym go-ers about probiotics. Sometimes, all it takes is a free sample for someone to become a life long consumer! Isn’t that what any startup ultimately wants?
Discover the Best Marketing Tools for Startups – Contact Tigris for a Free Quote today!
Wouldn’t it be amazing if you could add award winning brand ambassadors to your arsenal of the best marketing tools for startups? Contact Tigris today for a free quote on our dynamic event staffing and experiential marketing services. At Tigris, we create, plan AND staff events for our clients nationwide.
Did you know Tigris alcohol sampling promo models represent top brands across the country, for over a decade? We have hundreds of Smart Serve and Serving It Right certified promo models across Canada.
We provide top quality promotional models with sales experience for our clients. However, everyone loves to go down memory lane! Let’s take a look at some highlight events throughout the decade. You may be familiar with some of the products we’ve sampled!
Successful Events Leveraging Tigris Alcohol Sampling Promo Models
Churchill Cellars – If you’ve got a sweet tooth, you’d definitely like the cream coolers our team was sampling each holiday season. Caramilk Cream Liquor, French Vanilla and Chocolate Vodka Mudshakes were sampled at LCBO’s across Canada. Incorporating a tasting into a holiday season is the perfect opportunity to increase sales. It’s an affordable gift, and consumers can test the product firsthand.
The most important aspect of a liquor sampling is enticing new consumers. With so many options on the shelves, shoppers may never try a product simply because it’s unfamilar. Most shoppers are interested in trying free samples, especially when the sampler is friendly and encouraging. In addition to spreading awareness, a secondary goal is to impact onpsite sales during and following a tasting.
Labatt Brewing Company – Did you know Tigris has been working with Labatt since 2007? Labatt produces many products including Kokanee, Bud Light, Bud Light Apple and Corona. Because of the nature of the product, majority of these events are thrown at club/bar promotions and golf tournaments. We also host annual Super Bowl parties with Labatt, where guests can win a pair of tickets to the game and other great prizes!
Labatt products are well known amongst the public so our alcohol sampling promo models focus on creating memorable experiences for consumers. Of course, samples and sales are important. But each client has a different goal in mind. Our promotional models create a unique experience by handing out samples and free swag. At many events, the promo models join in on the fun by dancing, taking pictures and chatting with guests.
Appleton Estate Jamaica Rum & Phasion Estates Samplings with Promotional Models
PMA Agencies – For over two consecutive years, our alcohol sampling promo models were regularly representing PMA Agencies across Alberta and Ontario. These brands include Appleton Rum, American Honey, Aperol and Cabo Wabo.
The uniform for these events are especially important. Depending on the alcohol the staff were sampling, they were given eye-catching dresses and tops to stand out from the crowd. Everyone was excited to see the Appleton girls in their bright red dresses or gold shirts. The promotional models sold an image and lifestyle, along with the premium products.
Phasion Estates – This brand wants you to “sip with style”. Throughout 2014, our promotional models sampled for this one of a kind brand across Alberta and British Columbia. With wines named ‘Tres Chic” and “Haute Couture”, it was easy to get to get shoppers excited about the wine. Phasion Estates Winery combines wine and fashion, so it was crucial to create an elegant display, with an elegant promotional model.
Our promotional models created a stylish display to attract consumers. To go with the theme, a black table cloth is draped over the sampling table. In addition, acrylic diamonds were scattered next to the wine to create a dazzling display. People were attracted to the display immediately after entering the store.
How Our Alcohol Sampling Promo Models Prepare for their Sampling
To prepare for an alcohol sampling, it’s crucial that the alcohol sampling promo model has a tasting kit for the event. What’s in a tasting kit? This typically includes a table (if the store is unable to provide one), table cloth (in the brands colour and/or logo), sample cups, ice, and signage or decorations (such as acrylic diamonds). Some sampling events may require food pairing such as crackers, cheese and crackers to meet government regulations. In addition, the promotional models bring their smart serve certification and photo identification.
While onsite, a tasting report is completed. This report is used to verify the opening and closing inventory, less sample bottles used, to confirm the total sales. Calculating these numbers onsite allows us to report back accurately to our clients from event to event.
In advance of an event, our promotional models take extra time with their appearance. Hair must be clean, styled and worn down for every shirt. Makeup should be professional but not overdone. This includes eye shadow, mascara, blush and lipstick at all times. We want them to stand out from the crowd, not blend in! Think of them as walking and talking commercials. They need to look the part.
Securing Top Promotional Models for a Liquor Sampling
Whether you’re looking to get your product into the hands of consumers at special events or liquor stores, having a consistent team to sample your products is important. This should include a similar appearance in staff along with their level of product knowledge, key messaging and sales experience. This will create a unique brand experience for your customers – and keep them coming back for more!
Start building your team of experts today. Contact Tigris for an event staffing services quote. We operate nationwide across Canada with over 1,500 events staff on our roster.
Utilizing Product Sampling Staff to Increase Sales for Soleterra
We were thrilled when Soleterra d’Italia reached out to Tigris for a team of product sampling staff! Soleterra is expanding into 19 British Columbia supermarkets and need support to get their quality products into the hands (and mouths) of shoppers.
Are you familiar with the Soleterra brand? Soleterra produces authentic Italian cured and cooked meats (who doesn’t love prosciutto?). The meat is made in Italy and they distribute the products in Western Canada. Their mouthwatering line includes prosciutto, salami, cooked ham, mortadella, speck, pancetta and coppa. Sounds delicious, doesn’t it?
The Soleterra brand is built on the Simonini’s family recipes and Sunterra’s highest standard processing techniques. As a family-owned company spanning generations, they have a culture of doing the right thing. Better yet, the authentic Italian meats are made with clean, natural and simple recipes that are high quality, gluten free and lactose free. Needless to say, Soleterra produces meat you can feel good about feeding your family.
Product Demonstration Program Across British Columbia
When promoting a high quality product, you need top quality staff. Tigris has professional food handlers in British Columbia with vast experience. Our product sampling staff are confident in selling a wide arrange of products from food and beverages to alcohol and consumer packaged good.
At each product demonstration, our team focuses on sampling three meats in rotation. This includes Sliced Prosciutto, Sliced Milano Salami, and Sliced Napoli Salami. While onsite, the BA’s count and record opening and closing inventory to track onsite sales accurately. Staff also record the quantity of samples distributed per product.
How to Give a Great Product Demonstration
UNIFORMS – For each Soleterra sampling, our staff dress head to toe in professional, black apparel and a Soleterra branded apron. Female brand ambassadors pull their hair back and apply makeup tastefully while men groom their head/facial hair. It’s essential that our staff are well put together to represent the brand professionally.
DISPLAY – Image is everything so the display is eye-catching, clean and well-maintained. Our samplers set packages of Soleterra sliced prosciutto and salami on the sampling stand to encourage and influence customer’s purchasing decisions. Soleterra brochures are placed on the table and a pop-up banner is positioned behind the sampling table. The more branding, the better! All of the branding is relevant to attract potential consumers as they walk by.
TRAINING – In addition to a visually appealing display, we train our product sampling staff on the products. We need nothing less than Soleterra brand experts who can speak to customers about their products confidently! Our BA’s not only trained on ingredients and tasting notes but also on the company’s unique history.
Along with key messaging, we train staff on consumer engagement. Standing idly waiting for shoppers to approach is not an option. When staff offer a sample, they leverage open ended questions to gain receptivity from customers. For example, “Hi there! Which Soleterra product is your favourite? The proscuitto or salami?” or “Did you know Soleterra’s meats are authentic and traditional!”. The goal of each activation is sampling but also sales. This takes us to our next point.
CLOSING THE DEAL – Although it’s important to get the shoppers to try the product, the main goal is to sell! For example, our staff may say,“Did you like the sample? It’s great, isn’t it! Why don’t you choose one (or two) to enjoy for the week?”. Everyone loves free samples, but it takes extra encouragement to close the deal for a sale. Relaying key messaging about the natural ingredients, and sharing recipes are other great tactics to close a sale.
Increase Sales for Your Brand with a Sampling!
With so much competition on the shelves, it can be difficult for consumers to make a choice. Make it easy for them by providing the opportunity to touch, taste and feel your product before they buy. With dynamic brand ambassadors speaking on behalf of your brand, your product will be flying off the shelves!
Contact Tigris today for a free, no-obligation quote on our event staffing services. We operate in over 15 markets across Canada including Toronto, Ottawa, Edmonton and Calgary.
Tigris’ CEO & Marketing Manager were featured on Rogers Daytime TV on June 2 to discuss our recent award wins and the event marketing industry. Daytime delivers a daily lifestyle show that shines the spotlight on everything Durham Region has to offer. Check out what we had to say below!
Tell us about Tigris.
Serena: Tigris is a brand experience agency specializing in brands, promotions, personnel and events. We have about 1,500 dynamic events staff from coast to coast.
You’ve won some pretty big awards recently! Can you share some?
Serena: Yes! It’s been a really exciting awards season. We’ve actually been nominated and won the award for Top Choice, for the best 2016 Event Staffing Agency in the GTA. More recently, I was ranked #95 on the W100 with Profit and Chatelaine Magazine. That was really exciting as well, it’s based on growth in your business and we’re ranked with some other really amazing female business leaders in the event marketing industry, as well as other industries!
That’s remarkable! How long has Tigris been around?
Serena: We were founded in April of 2004, so it’s been 12 years.
12 years and a whirlwind of success for you! I went to your website and you have some great information on how to help businesses flourish. One thing that really caught my eye, which is important for business owners, is capturing a market survey. Talk a little bit about how people could capture information, and get people to fill it in.
Nicole: It’s definitely easier to lead with an incentive – even a $10 Tim Horton’s gift card to make it worth their while. A lot of the surveys are conducted on iPads, or sometimes we could give them a card for them to do it at home, so I think an incentive is a big one. Also our staff are very encouraging and welcoming, which makes it easy to engage in conversation with the target demographic.
One of the other things you do is parties and events. Let’s talk a little bit about launching a product and having a party for that. What are some of the tricks and things we need to consider, and what do you do?
Serena: Well, we do as much or as little as any client wants us to do. It could be as simple as staffing an event with a couple of people, or it could be planning a party, conference or product launch.
We were actually involved with Samsung a few years back when they launched the Samsung Galaxy, which was one of the hottest smart phones around. We basically created an idea for “Tell Us Your Most Brilliant Summer Story”. So instead of just showcasing the handset in the stores, they captured people telling their most brilliant summer story which also showcased the video features on the handset. We were sold out of the handsets within a couple weeks, it was a very successful program!
That would be an example of a unique way that we can get people to experience the product, instead of just talking to them about it, or seeing an ad, or something like that. I think people are really becoming desensitized to ads, there’s just so much out there, so I think it’s almost gone grassroots now where people have to make that personal connection and have a memorable experience if they are going to invest in a brand.
Speaking of investing in a brand, and having a memorable experience, you really have created a remarkable team. In your opinion, what is the importance for businesses to get that right team in place, and how do you go about doing that in the event marketing industry?
Serena: Nicole has been a great example of someone who has started as one of our events staff, who has now grown to come on board in our office as a Marketing Manager, and she’s literally done a bit of everything. For us, when we are interviewing people, Nicole actually takes care of that. We’ll interview, it could be anywhere between 8-10 people at once in group setting all across the country, and we’re looking for a range of traits, but Nicole can talk more about some of the things that she looks for, since she handles that scope of the business.
Nicole: Yes! Actually, our next set of interviews for promotional models and brand ambassadors is Wednesday, June 8th. I host with another coworker, and we’re essentially just looking for outgoing individuals. Candidates will send in their resumes and photos, and even though a photo can say a thousand words, we like to meet them in person and make sure they are reliable, trustworthy, outgoing, work well with a team, and are able to communicate a brand and act like a chameleon, because as an events staff for Tigris, it’s different roles, different jobs… you get to wear many hats!
What has been one of your most exciting and memorable events that you’ve done in the event marketing industry?
Nicole: I would say our Motorsport events, that we do every long weekend in the summer. It recently happened in May, so we had over 30 events staff that would drive shuttle karts, and take campers from their campsite all the way over to watch the NASCAR races. This event is really exciting because we have a large team out there, it’s a great bonding experience for the team, enjoying the sunshine at the first long weekend of summer. We’re also raising money for Jumpstart t, a Canadian Tire charity.
That’s a great charity! And we were talking about some of the work you do in the survey component, you said you do a lot for airports as well. Tell us more about that.
Serena: We have done a lot of work in different capacities, but the airport was one, a really big client that we worked with from 2008 to 2012, where we liaise with Hotspex that designs the actual studies. It could be customer satisfaction or brand perceptions. Our staff actually get their police checks and go post-security with special documentation at the airport, and we may collect anywhere from 5,000 to 20,000 surveys in a week to two week time span. If you’ve been to the airport in the last ten years, you’ll notice that there have been a lot of changes, a lot of which has come out of the research that we’ve gathered based on which type of restaurants people like to eat at, what type of stores they like to shop at, what they like at the airport, what they dislike at the airport, so they can continue to make improvements.
Leverage Your Brand With Experts From The Event Marketing Industry
If you’re interested in connecting with Tigris, get a free quote now! We operate in over 15 markets across Canada including Toronto, Montreal, Calgary and Vancouver. Tigris is also able to providing staffing support in niche markets including Charlottetown, Saskatoon and Windsor. Learn more about the event marketing industry and how we can help bring your brand to life with the power of presence.