Street Promotions

Event Sponsorships

Event Sponsorships :: 3 Months Until St. Joe’s Toronto West Halloween Fest!

If you’re familiar with event planning, then you know most events are months in the making. That’s why we’ve already started planning a Halloween event all the way back in spring! The sixth annual Toronto West Halloween Fest is on Sunday, October 29, 2017. To prepare, our team is organizing permits, decor, entertainment, event sponsorships, and much more. 

Because this is our 6th year planning the event with St. Joseph’s Health Centre Foundation, we know what it takes to make this event successful. Never been to the Toronto West Halloween Fest? Check out the video below to see the highlights from last year.

As you can see, this is one of Toronto’s best Halloween events for the entire family. The street festival and costume parade takes over Bloor West Village. Over 10,000 people are expected to join us for our free family festival. This year’s event sponsorships and proceeds will go towards a new Kids’ Emergency at St. Joseph’s Health Centre.

Why St. Joseph’s Health Centre?

St. Joseph’s promise is to make this community one of the healthiest in Canada. This means looking at the needs of our neighbours, finding ways to make their care even better, and making it happen. To do this, they’ve launched Promise, the $70 million Campaign for St. Joseph’s Health Centre that will build a better St. Joe’s for our community. Event sponsorships are a big component to this campaign.

Event Sponsorships

Did you know more than 500,000 people live in Toronto’s west-end community? That’s equivalent to the population of Newfoundland and Labrador. 80% of our neighbours will get all the care they ever need locally – for our west-end neighbours, that means St. Joseph’s Health Centre.

St. Joseph’s is a leader in caring for kids in our west-end community. Last year, parents brought their kids to St. Joe’s more than 56,000 times and 3,250 babies were born. More people come to our Emergency than anywhere else in the city. Last year, St. Joseph’s had more than 100,000 visits in Emergency – 19,000 alone in our Paediatric Emergency.

Event Sponsorships – Let’s Talk Numbers 

Our event sponsorships and onsite vending opportunities allow flexibility, visibility and a solid platform to help you stand out and make an impact. This festival allows you to engage with thousands of potential consumers while making a difference in your community. As a community partner, you will have access to the full benefits of participating in the festival. Last year, Toronto West Halloween Fest received 535,000 social media impressions (growth of 41% from previous year). In addition, the festival obtained 21,000,000+ media impressions and 52 stories in the media. 

Event Sponsorships

Connect with your community the way you want to. As a community partner, you will receive a 10×10 footprint at our event to engage with event guests. In addition, sponsors have the opportunity to sell onsite, distribute samples and engage with event attendees brand awareness. You’ll have the opportunity to customize the activation based on your goals. Looking to make an announcement or performance on stage? Come on up!

As a sponsor, you’ll become part of our network and receive invitations to St. Joseph’s Health Centre Foundation events. This allows our sponsors to stay connected and become an active member of our caring community. 

Already looking forward to October? Contact Tigris today at 1-844-4TIGRIS or send us an e-mail to learn more about event sponsorship opportunities for Toronto West Halloween Fest. 

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Experiential Marketing Toronto

Wakey, Wakey Canada! TransferWise Works with Tigris, Experiential Marketing Toronto, To Produce Viral Video

As we’re sure you already know, Tigris does a lot more than provide great talent for events. In addition, we create and plan all the logistics behind some of the amazing events we staff. Heading into 2017, one of our ‘New Years Goals’ was to team up with more clients to plan high-impact, newsworthy events. Experiential marketing Toronto is one of our greatest talents. We want the world to know what we are capable of!

Coincidentally, at the end of January, we received an inquiry from a UK based film company looking to “produce a PR Stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

Seal the deal – boutique style 

Bigger isn’t always better. Our friends from the UK were happy to hear we’re a boutique style agency, with 6 staff in head office and 2,000 part-time events staff across Canada. What you see is what you get. Our clients had the comfort of knowing they would be working directly with who they were meeting from start to finish. With other experiential marketing Toronto agencies, our clients were concerned they would not get the same quality of service as Tigris could offer. We pride ourselves on our ability to build strong relationships with our clients and make sure they feel like a priority, no matter the size or scale of the event. From the get-go, we were eager to share our ideas with our potential clients – they left with pages full of notes which they were extremely appreciative of. 

Executing the idea 

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

In 2016, Canadians sent over CAD$30 billion out of the country. More than CAD$1 billion of that went into banks’ profits due to misleading fees and bad, often undisclosed, exchange rates. TransferWise was born out of frustration with how the financial system is bogged down by such unfair practices. This does not need to be the norm. Newswire, 2017

To bring their concept to life, Tigris was required to cast a huge group of talent to dress in pyjamas and sleepwalk throughout the Toronto financial district. Tigris sourced 10 beds and a larger than life sized alarm clock (10 feet and 500 pounds, to be exact) to leverage as props and decor.  At the end of their destination, the sleepwalkers ‘woke up’ and realized the bad exchange rates and hidden bank fees they were being charged by the big banks. Let’s skip to the final video to show you exactly what we’re talking about. 

#WakeyWakey Canada.

So, how did we pull this off logistically?

As you can see, there are a lot of components to this video – even for an experiential marketing Toronto style shoot. Helene, our creative mastermind and logistics guru, had a lot to source in a tight timeline, all while finding the best rates possible. She sourced the following for the shoot – 10 twin bed frames with mattresses, bed linens (10 sheet sets + 84 branded pillowcases), 114 feather pillows, slippers, and a 10ft to-scale clock. We also rented a hotel room for staff to get changed in over the 2 days of shooting. 

Experiential Marketing Toronto

Our head office assembled the beds (shout out to anyone who has ever assembled IKEA furniture) and we worked with our vendor to design and develop the clock. We sent weekly progress pictures of the clock to TransferWise for them to approve any and all artwork. When the clients saw the clock for the first time in person on April 4th, their faces were priceless. The photos simply don’t do it justice! 

And how did you select those enthusiastic sleep walkers? 

In addition to decor and logistics was talent! As you can imagine, sourcing and selecting 80 staff for the stunt took some time. Experiential marketing Toronto is no joke! On the pre-shoot day, April 5th, 10 extremely daring and enthusiastic staff were required along with 70 staff and 6 assistants for the grande finale the following day. When reaching out to talent, we asked them the following questions:

Are you extremely outgoing/daring and willing to:

  • wander into a supermarket in their boxers and climb into the frozen pea section and fall asleep?
  • fall asleep on a stranger’s shoulder on the subway?
  • sleepwalk to the front of a queue in a shopping centre?
  • brave the cold on some of the skimpier outfits (tank top silk nightie/boxer shorts)?

As you can imagine, we got some mixed reactions from our team. We worked on compiling a mix of ages, talent and ethnicities that would be suitable for the event. The talent selected for April 5th (pre-shoot day) were required to sleep in random places around Toronto including Union Station, Nathan Philip Square and outside of the big banks. Needless to say, security was not enthused. 

Experiential Marketing Toronto

On April 6th, the sleepwalkers walked through the underground PATH during morning rush hour to their destination, Brookfield Place. Once there, they listened for their cue (a large air horn) and broke out into a massive pillow fight – playing their part of ‘waking up’ to hidden banking fees – to a tee. Can you image a pillow fight with 70 people in pyjamas? We’ve got the footage to show you – and yes, we were live on the news! 

You always need a backup plan.

Because our clients aren’t local, and due to the high volume of staff, our dates were set in stone. Therefore rain or shine, this was happening.  Thankfully, the sun was shining on April 5th for the pre-shoot outdoors. Initially, the long-term forecast had said 3 degrees celsius with snow! On April 6th, the original plan was to shoot outdoors, but this was scrapped when we saw the call for rain. A new plan was developed and we believe it made even more of an impact to do the pillow fight indoors – what do you think?

experiential marketing toronto

Experiential Marketing Toronto :: What’s Next for #TeamTigris?

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

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4 Experiential Strategies to Use This Holiday Season

Don’t Miss Out on the Opportunity to Incorporate Experiential Strategies into your Marketing Campaigns

Have you ever wondered what experiential strategies could help your brand shine during the holiday season? With the busiest time of year for shoppers upon us, it’s the perfect opportunity to turn potential customers into your very own brand advocates. Here are 4 simple tips you can leverage!

1. Recognize Cultural Differences

When you are creating experiential strategies, remember that it’s important to understand what really matters to your target audience. The holiday season may mean different things within different cultures. If you’re going to target a specific multicultural market during the festive season, you need to know a few things. What do they like about it? Why is it so important to them? What can your brand offer them? How people celebrate the season might not be the same – one person’s present may be someone else’s lump of coal.

2. Get Into the Christmas Spirit

So you’ve discovered your target audience is all about Christmas. Keep the spirit of the season in mind: goodwill and generosity. One of your experiential strategies could be about giving back to the community. Are you a retailer looking to increase gift card sales? For every customer that purchases a $200 gift card, offer them an extra $10 and inform them that you’re donating another $10 to a children’s foundation in your area.

Tigris had the opportunity to work with Ivanhoe Cambridge and Toolbox Design on a holiday campaign in December 2015. The experiential strategies were all encompassing from themed costumes and gift card giveaways to a digital marketing contest to reach beyond the eyeballs we could encounter on the street. Below is a photo of our team in action!


3. Make Gift Giving Easy

Just because Black Friday and Cyber Monday are over, it doesn’t mean your target consumer isn’t still on a mission to find the perfect gift! It’s only 3 Monday’s t’ill Christmas and your audience might not have the time or patience for a long-winded campaign. Make sure your experiential strategies for the season are simple and effective. How about an elf flash mob handing out vouchers towards a purchase? Just make sure you deliver a brand experience that will make people stop and engage.

In 2008, Tigris teamed up with Rogers and Fuse Marketing Group for an AWESOME campaign. Our experiential strategies incorporated 9 malls, 3 pairs of elves driving mall shoppers and their gifts back to their cars in decks out golf carts. How cool is that? The activation was appropriately called “Share the Joy” Holiday Shopping Shuttle.


4. Social Media – Santa’s Little Helper

No matter which experiential strategies you use, make sure you utilize your social media platforms. Tweet updates or post daily advent calendar-like announcements on Instagram pre-event. Incorporate brand ambassadors who can publish live tweets, photos and video streams during your event. Involve your target audience: create a catchy hashtag and encourage them to retweet, repost, snapchat, like and share.

The holiday season may be weeks away, but with these experiential strategies there’s still time to make an impact – and a difference – with your target audience. Wouldn’t it be great to to be on their nice list forever?


Experiential Strategies, Professional Brand Ambassadors and More!

Here at Tigris, we create, plan and staff memorable experiences that build brands and businesses. Contact Tigris today for a free quote on our event staffing services. We operate nationwide across Canada with over 2,000 dynamic events staff on our team!

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Nationwide Food Truck Challenge

Uncle Ben’s Rice & Grains Food Truck Challenge

What better way to celebrate a new, delicious product than with a Food Truck Challenge? Food truck’s are eye-catching, specialize in a specific product, and bring a sense of community. Food is known for bringing people together; it’s impossible not to bond over something delicious! That’s why Uncle Ben’s decided to execute a Food Truck Challenge in 3 major markets across Canada; to showcase the convenient, versatile and delicious new dish amongst these large communities.


Uncle Ben’s Rice and Grains Food Truck Challenge will be executed in Montreal, Vancouver and Toronto this summer with the help of our dynamic Tigris brand ambassadors. The purpose of the promotion is to promote Uncle Ben’s new product, Rice and Grains. Three local food trucks from each city will compete to see who can create the most delicious recipe using Uncle Ben’s Rice and Grains, which contains wholegrain brown rice and quinoa.

Tigris assisted Roaming Hunger and FleishmanHillard for the planning and execution of these events. Our Tigris brand ambassadors will be dressed in bright orange aprons in each city, distributing passports to each attendee. The passport will be used to guide attendees through the event; after visiting each food truck to receive a free sample, the participant will have their passport stamped with the recipe. With a full stomach, participants are asked to vote for their favourite dish/food truck.

The Montreal Food Truck Challenge took place May 26th, and participants loved sharing their experience with the Tigris brand ambassadors. Free food on a beautiful day made the experience even more positive for attendees. There was a long table set up in the middle of the event for participants to sit, relax, eat and debate over their favourite dish. The experience brought everyone together and added a strong sense of community.


You know the old saying, ‘you have to spend money to make money’? This event is a perfect example. An investment was made in the creation of the event, and ROI can be seen by measuring the sales in each city. After having such a positive consumer experience, and giving participants the recipes to re-create an easy, delicious dish at home, brand awareness and sales for the new product will increase. Consumers respond better when they are giving the opportunity to experience a brand, as opposed to being pushed to purchase a product.

The following food trucks that will compete in each market are :Meet 2 Eat, Le Tigre, Super Thai Food (Vancouver), Food Dudes, Buster’s Sea Cove, Fidel Gastro (Toronto) Pas d’Cochon dans mon salon , Le TukTuk and Landry et Filles (Montreal). These events are stacked full of experts!

Uncle Ben’s Food Truck Challenge will occur in Vancouver on June 7th and Toronto on June 9th. Stay up to date with the winners of the  Uncle Ben’s Rice and Grains Food Truck Challenge by visiting their Facebook Page. The winner from each city will be travelling across Canada for the rest of the summer, so be sure to visit to see when the winning food truck will be visiting a city near you!

Become Part of the Food Truck Frenzy with a Food Truck Challenge

This wasn’t our first time participating in a food truck activation. This popular trend utilizes experiential marketing to the fullest extent and is embraced by brands to encourage participation and discussion in their products. In 2015, Tigris teamed up with Grassroots Advertising to execute a Food Truck Sampling Tour in Calgary, Edmonton and Vancouver for Cloverleaf Tuna Toppers. Along with sampling the different flavours, consumers were given 2$-off coupons on their first purchase of the product.


Remember the thrill of chasing the ice cream truck down the street? Re-create that excitement with a Food Truck Challenge for your consumers. Contact Tigris today at 416-283-9119 or send an e-mail to Tigris is a brand experience agency specializing in dynamic event staffing & experiential marketing. Not only can we provide the energetic, knowledgeable staff for your event – but we can develop and execute the concept from start to finish. Let us bring your brand to life with the power of presence!

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Quick Guide to Street Team Marketing

A Quick Guide to Street Team Marketing

It’s officially spring (although the weather begs to differ) and summer will be here before we know it. This is the perfect time to utilize street team marketing! Street teams are a cost effective strategy to reach thousands of consumers in a short amount of time, boot sales and improve market visibility of your brand, product or service. If done properly, street team marketing is quick to put together and eliminates the cost of attending a trade show or obtaining permits to be at a specific venue or location. Take a look at our quick guide to street team marketing to get started!


Have a Reasonable Goal
Let’s say you want to hand out 100,000 flyers over the course of 10 days. Depending on the market and location, this task may be a piece of cake, or extremely difficult. For example, Toronto is an extremely busy city with a high population. If you were to have a street team roam near Union Station, one staff could easily distribute 100 flyers an hour. Multiple that by 12 staff working 8 hours a day for just over a week, and you’ve hit your goal. That being said, not everyone will want to hear about your service or take a flyer. You need to take into consideration the time it takes to engage with each consumer to make a meaningful interaction. Make sure your goal is reasonable and achievable!


Be Creative
Street team marketing is only effective when your potential consumers actually stops and takes the time to grab a flyer or coupon and hear more about your brand. Be creative with the aesthetics of the flyer; use bright colours, bold fonts, even add a texture! Don’t put too much information on your flyers, only the most important points and a link back to your website. Be creative with uniforms – what would you like the staff to wear? From mascots to sleek matching uniforms, this is a great way to draw attention to your team. You can also incorporate props such as branded cars and extra giveaways, depending on your budget.


Give Incentive
Why do your potential customers care about your street team marketing efforts? Are you promoting a special offer, discount or BOGO? Is there a contest with a great prize? Do you have free samples? By giving your consumers an incentive to make a purchase, visit your store or website, you are bound to get more results. Sometimes all they need is a little push!


Have Impeccable Timing
When you plan your street team marketing, timing is an important factor. Think about when outdoor traffic will be the highest and utilize these times to engage with consumers. Below are a few ideas of when to target your audience:

  • Downtown during Spring Break
  • 7am-10am (before work)
  • 4pm-7pm (after work)
  • Long Weekends
  • Holidays

For example, if you’re promoting a food product, it may be a good idea to have your street team activate during breakfast and dinner hours. Take your product into consideration when evaluating the best time for foot traffic.


Street Team Marketing: Boost Sales and Brand Awareness for Your Brand This Spring!

Are you ready to try street team marketing? Contact Tigris today and together we can create an effective street team to reach your goals. Tigris operates in over 15 markets across Canada including Toronto, Vancouver, Ottawa and Calgary with over 1,500 experienced brand ambassadors on our roster. Send an e-mail to or give us a call at 416-283-9119 for a free, no obligation quote on street team marketing. Stay within your marketing budget with an attractive, engaging street team.

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4 Types of Holiday Marketing Promotions to Create a Positive Brand Impression

Create a Positive Brand Impression with 4 Meaningful Marketing Promotions

How do you feel about the brands surrounding you? A brand expresses who a company is, including their products and services. How a consumer feels about a brand includes more than just their logo and slogan, it encompasses their identity in the marketplace, products, and the experience they deliver to consumers. The perfect approach for brands to make a positive influence on their consumer is through holiday marketing promotions. We’ve listed 4 types of meaningful marketing promotions that have proven to imprint a positive image in the consumers mind.

1. Charitable – Give Back To Those In Need 
Have you dined at EDO Japan? This grill and sushi restaurant is famous for their sweet, delicious Teriyaki sauce which is made fresh daily in every restaurant. To celebrate the holidays, Edo Japan created the “Edo Elf”, the iconic symbol of Edo’s “Simply Better Giving” program throughout the holiday season. Tigris was contacted by Edo Japan to provide staff to work as the Edo Elves street team in Calgary and Edmonton. During the holiday campaign (Nov. 2nd – Jan. 4th) Edo Japan will donate 25 cents of each veggie and desert spring roll sold to the Food Bank. This is the perfect example of a charitable holiday marketing promotion that illuminates a positive brand image.


The elf costumes were provided by the client and included a red pea coat, bags, black gloves, gold scarfs, gold branded hats, black boots and gold leggings for the girls. As an Edo Elf, our Tigris brand ambassadors were responsible for elevating the brand, educating people on the spring roll promotion and engaging with people by taking photos and handing out promotional items. They also teamed up with Virgin Radio for specific live events to create mass awareness of the special holiday campaign. Consumers were pleased to hear that a company with over 30 years of experience was making an effort to donate to those in need, and they also liked the fact that they were able to personally assist by purchasing a spring roll.

2. Shareable – Make Sure Your Promotion is Social
Along with giving, the holidays are also about sharing! Holiday marketing promotions that are socially shareable are extremely effective. Tigris teamed up with Toolbox+ Designs to provide a unique holiday promotion for Woodgrove and Mayfair Shopping Centres. Tigris provided the interactive street team members to surprise, delight and spark shoppers to share the Woodgrove + Mayfair gift card solution. Our “Gift Card #SantaSquad” was responsible for visiting shopping centres and city streets, dressed in special bright pink Santa outfits. The team traveled with an interactive social media photo frame and sharing system with a giant Santa sack to share the joy of this simple gift card solution.


Some of those on your list may be a little tougher to shop for than others, but you can’t go wrong with a mall gift card! Our #SantaSquad triggered curiosity and created a fun photo opportunity for consumers which made the promotion shareable. When creating a shareable promotion, it’s important to remember that participants do not always feel comfortable using their own phones and personal data to share on social media. To avoid this issue, our #SantaSquad took photos of participants with their own iPads and shoppers were able to entire their social media information into the iPad. The photo was instantly shared on the shoppers’ social media platform. As an extra bonus for participating, the shoppers were entered to win a grand prize of $1,000 in gift cards.

3. Make It Instant – Automatic Prizes for Busy Shoppers
This time of year can be extremely stressful and expensive for all types of consumers. Shoppers are extremely busy and when they finally do find the time to shop, they are pressed for time. That’s why each interaction with a potential consumer must be quick, but also memorable and valuable. Tigris teamed up with Midfield in association with EXPRESS for a holiday promotion at Square One in Brampton, ON. Our events staff rocked the latest holiday fashions while encouraging guests to participate in a text-to-win contest for automatic prizes including gift cards and exclusive EXPRESS offers.


Our #SantaSquad from the promotion mentioned earlier also had an instant prize/thank-you for participants including a Santa-wrapped gift box from the Santa sack. These boxes included a Santa Bonus Ballet for a chance to win $500 in gift cards, as well as pre-loaded gift cards with values ranging from $10-$100! It’s important to give consumers a reason to use your services right away, which is where a gift card or special discount comes into effect.

4. Community Based
Last but not least, effective holiday marketing promotions can be community based. Try sponsoring a local event, such as a Santa Claus Parade! Tigris worked alongside one of our reputable clients to provide staffing support for the Caledon Santa Claus Parade. This was the perfect opportunity to increase brand awareness, distribute promotional items and imprint a positive message on current and potential consumers. Other ideas include sponsoring a local food drive, Christmas markets, gift drives or even host your own event.


Holiday Marketing Promotions – Use These Techniques All Year Round!

Consumers will react positively to events that are charitable, shareable, provide instant results and are community based. These 4 types of promotions do not have to be limited to the holiday season, but can be incorporated all year round. If you are interested in creating a memorable, positive brand impression on your current or potential consumers, contact Tigris today. Send an e-mail to or call 415-283-9119 for a free quote on any of our event staffing services. We operate in over 15 markets across Canada including Toronto, Vancouver, Calgary and Ottawa.

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Event Fundraising for St. Joe’s – Join us for their 4th Annual Toronto West Halloween Fest

Pumpkin carving, corn mazes, haunted houses and horror flicks are a few activities you may be participating in this Halloween. If you can’t wait to hit the streets to score some delicious Halloween candy, you should register for the Toronto West Halloween Fest on Sunday, October 25th. Tigris has proudly partnered up with St. Joseph’s Health Care Foundation for the 4th year of their annual event. Our CEO, Serena and National Account Manager, Helene have been dreaming of ghouls and goblins for the past 5 months; working on planning and logistics to support the execution of this event fundraising initiative. We are extremely excited to shut down a large part of the city for this charitable, festive event and want to see you there!

Event Fundraising for a Trick-or-Treat 5k Walk

Most holidays and special occasions involve lots of eating. We know you’re still full from your Thanksgiving dinners, but there is ALWAYS room for chocolate and candy! Instead of simply eating delicious candies to celebrate Halloween, St. Joe’s has developed a Trick-or-Treat 5k walk to support care for the kids at St. Joe’s. There will be tons of spooky surprises along the way, and you won’t feel too bad while munching on that candy bar. You deserve it after walking 5k!

The Trick-or-Treat 5K Walk will run south and then north through the beautiful Bloor West Village. Not only will you be working on your fitness, but you will be supporting the new Paediatric Emergency Department at St. Joe’s that will be built with your help! We encourage parents and children to dress up in their best Halloween costume (and don’t forget your furry friends). Pets are welcome and encouraged, so be sure to bring them along for the walk, and don’t forget their costume!

2015 10 14 ND - St Joe's (2)

If you’re interested in participating in this interactive (and rewarding) event – it’s very important that you register for the walk. For families, registration is $40, and individuals are $20. Remember, this is going to an extremely worthwhile cause. All families are also asked to raise $300, and individuals $100 to support the community at St. Joseph’s Health Centre.  Register today to start a Trick-or-Treat team with your family, extended family and/or co-workers, join an existing team or sign up as an individual. Last year, over 18,000 parents brought their children for care at the Paediatric Emergency centre. Help make this space bigger and better this Halloween. Prizes are awarded to the top fundraiser!

The Trick-or-Teat 5k walk is basically your Halloween Fashion Runway. Dress up as your favourite TV character, super hero, or food! Stuck for idea? Check out some of our favourite costumes for parents, children and pets. Start thinking of your costume now, because there is a prize for the best costume as well.

Parent Costume – Peanut Butter Jelly Sandwich  

2015 10 14 ND - St Joe's (4)

Baby Costume – easy to carry throughout the walk!

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Dog Costume – Pugkin Spice Latte

2015 10 14 ND - St Joe's (5)

Event Fundraising And Sponsorship – Want To Know How You Can Help?

After the walk, there will be a fun festival on Bloor Street West with amazing surprises and performances. There will be live performances from Splash’N Boots, Swansea School of Dance and even a Taylor Swift impersonator! The festival is open to everyone and takes place on Bloor Street West between Jane and Runnymede. There are also plenty of fun activities including a meet-and-greet with hockey legends, a costume contest, awards for top fundraisers and much, much more.  You can check out some of the pictures from last year here.

The entire Tigris head office will be participating in the Toronto West Halloween Fest on Sunday, Oct. 25th alongside a dozen of our events staff and tons of volunteers. Some of our staff will be positioned at various stations alongside volunteers to create an unforgettable experience for each and every family. There will be Toronto Argo’s Cheerleaders, mascots, a photo booth experience, pumpkin decorating, Scotia Bank Hockey Zone and NHL Signing and a unique Underwater Adventure booth sponsored by local realtor Christine Simpson!

We are still looking for 45 volunteers for this event. Assist us with this worthwhile cause for a day of spooktacular fun! Email Amy at for more information on how you can volunteer at the Toronto West Halloween Fest.

As the event management partner for this event fundraising initative, Tigris is still accepting new sponsors to supply tricks or treats to excite festival attendees! It will be an amazing opportunity for you to build impressions and interactions for your brand within the west-end community. If you are interested in sponsoring the event, please contact Amy as well. Scotiabank, Pizza Pizza and Cineplex are some of this year’s sponsors (just to name a few!)

Although this is only our 3rd time working alongside St. Joe’s, Tigris has been operating nationwide for over a decade. With a team of experienced account coordinators and event planners, Tigris is able to tackle any event, anywhere! Our event staffing, planning and creative services are available in Ottawa, Toronto, Vancouver, Calgary, and many other markets across Canada. Remember, Christmas is just around the corner! Give Tigris a call today at 416.283.9119 for a free quote on any of our services or send us an e-mail at


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Outdoor Marketing Events – How To Successfully Plan and Work Them!

Tigris’ Tips for Planning Outdoor Marketing Events

Next time you’re walking around the busy streets of Toronto, try taking in what’s going on around you. Have you ever really stopped and given the time of day to someone who’s handing out flyers, asking for donations, wanting to chat about a cause, or encouraging you to enter into a contest? All of these are various outdoor marketing events strategies. The range of how to execute an event is huge, and outdoor events are just starting to bloom with the beautiful weather we’ve been fortunate to have!

Outdoor marketing events vary from small to large scale – it all depends on what you’re trying to promote! Over the past decade, Tigris has planned and staffed hundreds (if not thousands) of outdoor marketing events, so we have a few tips we’d like to share to ensure that your next event will be a success before taking it outside.

Type of Event

Did you know the difference between types of events? An event is deemed a Special Event irrespective of anticipated attendance, if one or more of the following is true:
1. The event will be selling or serving food to the public
2. The event will be using sound amplification (speakers, mega phone)
3. The event will require the construction /installation of tents, or stages
4. The event will be serving or selling alcohol
5. The event will use a hot air balloon
6. The event will have amusement type rides and games ie. Bouncing castle
7. The event is accepting donations, fund-raising, running a lottery, draw or raffle
8. Fireworks
9. The use of generator(s) in the park

Outdoor Marketing Events-1


Location, location, location. Figure out your ideal location and then look into permits, just to make sure you can make your event happen! Also, be sure to know exactly who your targeted audience is. Once you know the market that you want to hit, it will help narrow down locations to activate your outdoor marketing event. If you’re looking for dog owners, try executing your event in a park; however, many government run parks have a special set of guidelines you need to follow – for example, the event can only be not-for-profit and open to the public. If this is not what you want for your event, you will need to consider a privately run facility or a federally run park vs. a provincial or city park.


Where are you planning on holding your outdoor marketing event? The waterfront, a local park, or right in the heart of the city? Either way, you’re going to need a permit to execute your event, especially if it’s large scale. Be sure that you have researched the city’s rules and regulations and ensure yourself enough time to secure a permit. For the city of Toronto, permits should be submitted eight weeks prior to your event date – just an FYI. In the case that you’re executing a massive event, you’re most likely going to need more than one permit, and you will have to deal with different departments. Will your event require road closures? You’ll need a permit for that. Will you be serving alcohol? You’ll need a permit for that. The fastest way to shut down an event is to hold it without a permit. The list goes on and on, so be sure to research!

Interesting announcement from the City of Toronto: In conjunction with the Pan Am/Parapan Am Games, Parks, Forestry and Recreation has developed a Permit Reduction Program which will provide organizations/groups an opportunity to apply for this one time funding for Pan Am/Parapan Am Games related community events prior to and throughout the Games. Just another FYI 😉


Plan for rain! While we all hope for sunshine, there is a 50/50 chance (or higher) that the rain could spoil your day. How can you combat this? One of the best solutions for an outdoor event, depending on the type of event, could be tenting. Some companies require alot of time to get tents up but others are portable and can be set up in a flash. Again, this depends on the size of your event but it’s always better to be safe than sorry. You can also buy weather insurance just in case you need to cancel your event due to a crazy thunderstorm that wouldn’t be safe for guests to attend anymore.


Communication is key! All throughout your event, you’ll need to have a communications plan. You need to have second and third plans prepared and the ability to pull through. If you’re event is up north, there could be a risk that your cell phone(s) won’t work – or could die mid-day. To combat this concern, you could arrange for walkie-talkies or head sets to stay in regular contact with your entire team (potentially on different channels for different groups) so everyone is 100% accessible, especially in an emergency situation. Depending on where your outdoor event is located, cell phone signal may not be strong so you have to plan on back up.

Working Outdoor Marketing Events

As a brand ambassador, you’ve probably been rained on a few times while working outdoor marketing events. It’s important to not let the weather get you down though. Being a brand ambassador, it is your job to represent the brand to the best of your ability, especially if it’s a rain or shine event. There are some things to keep in mind when working an outdoor event, because only Mother Nature knows what kind of weather we’re in for!

Uniforms. Uniforms can be tricky with some brands – it may be 30 degrees outside, but you’re required to wear black dress pants and a long sleeve shirt. Depending on how flexible the client is, ask the account manager if shorts could be an option. Never assume. If it’s a rainy day, be prepared and embrace the weather! Bring an umbrella, a poncho, a sweater – whatever you think you’ll need to stay dry for however long your shift is. At Tigris, we value our events staff and recognize that in order for you to be as outgoing of a brand ambassador as you can be, you have to be comfortable! On a hot sunny day, bring water! There were be complimentary water while working outdoor marketing events, but bring some just in case. Sunscreen and hats are also key. If not outlined in your protocol, please don’t wear flip flops even though it’s hot out. This is mostly for safety reasons – so trust us! For whatever the environment may be while working outdoor marketing events, be prepared! Outdoor marketing events are full of surprises. You never know what you’re gonna get!

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Summer isn’t over yet! Are you looking into outdoor marketing events but need some help with planning and staffing? Tigris would love to help! Call us for a free quote today at 416.283.9119.


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The Festival Must Go On! Rain Or Shine Events at Pride Toronto 2015

Embracing the Weather for Pride Toronto’s Rain or Shine Events!

If you were at Pride Toronto this year, you were definitely no stranger to the rain! When I first arrived at Pride on Saturday morning, I remember saying to my friends, “don’t worry guys, there’s no way it can rain all day!” Well, I sure learned not to test Mother Nature because apparently when it rains, it pours – for over 12 hours straight.

Being a rain or shine event, Pride still delivered and the weather didn’t stop the crowd from enjoying the festivities of the weekend. Although the crowd wasn’t quite as large as it would be on a hot, sunny day, there was still a great turn out and a lot of fun was had.

We all know that so much work goes into Pride, so why let a little rain ruin all of that? Pride Toronto is a not-for-profit organization which hosts the annual festival in downtown Toronto, which takes place each year during the last week of June. Not only is there the Pride Parade, but Pride actually has a whole week dedicated to celebrating our diverse sexual and gender identities, histories, cultures, creativities, families, friends and lives. If you haven’t gone, I urge you to go next year! There’s something there for everyone.

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Pride Toronto includes a three-day street festival with over eight stages of live entertainment, an extensive street fair (where our event staff got to work), a special Family Pride program, a politically charged Dyke March, a Trans March and the famous Pride Parade (also where our brand ambassadors got to work)! All together,  Pride Week is a 10 day event and is one of the premier arts and cultural festivals in Canada. It is also one of the largest Pride celebrations in the world with an estimated attendance of over 1.2 million people!

As you can see, so much hard work and dedication from so many people goes into making Pride an amazing festival. This is why it’s a rain or shine event – nothing can stop Pride and a little rain never hurt anyone!

Tigris Brand Ambassadors Work Rain or Shine Events Across Canada at Pride 2015

One of the major responsibilities of being a brand ambassadors with Tigris is that you are willing and able to work in various conditions. Obviously, this year’s main concern was the weather. Luckily, Tigris has superstar event staff to got the job done!

Pride is a festival that’s celebrated all around the world. As much fun as we had at Pride Toronto, we can’t forget about our event staff out West! From June 26-28, our team of four outgoing brand ambassadors represented Pfizer’s Viagra at the Alberta Rockies Gay Rodeo, which is part of the Canadian Rockies International Rodeo and Music Festival. This is the largest gay rodeo association in the world! During the event, our brand ambassadors had a blast giving out temporary tattoos to patrons who were visiting. Lucky for them, they had nicer weather than Toronto and people loved getting their “sleeve” of  tattoos!

Not only did Pfizer sponsor the Canadian Rockies International Rodeo and Music Festival, but they also sponsored the Toronto Pride Parade, and our staff had the chance to be a part of both festivals! For the Toronto Pride Parade on June 28th, Tigris staffed 12 brand ambassadors, including one event manager, that were 30 + years old to man the Pfizer/Viagra float. There were two men on the float waving and cheering to the crowd, four marching by the wheels of the float, two distributing Pfizer branded sleeves and temporary tattoos and four handling the larger than life size Viagra balloon.

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Along with our Viagra brand ambassadors, we also had three additional event staff working at Pride Toronto’s street fair. From June 27-28, Tigris had three fantastic brand ambassadors promoting Toronto Star’s Wonderlist. Our team was responsible for the set up and tear down of their booth and engaging people to subsribe to Wonderlist for the chance to win a meet and greet + tickets to Idina Menzel’s concert! They also got to spin the prize wheel and win instant prizes including hand sanitizer and Jay’s tickets. Despite the weather, they kept their energy up and the crowd pumped!

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Depending on what type of festival you’re attending, it’s not always going to be rain or shine event. When the event does go on, despite the weather, you need to ensure that your staff are 100% committed and energized to deliver the best possible brand experience. This is exactly what our Tigris event staff do, and we couldn’t be more thankful! So rain all you want Mother Nature, you’re not stopping us!

…Well, some sunshine would actually be nice 😉




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Experiential Marketing Toronto Agency Tigris Acquires New Office

Tigris, a Top Experiential Marketing Toronto Agency, is Expanding!

As many of you know, Tigris surpassed our 10th year milestone in 2014 and is well into our 11th year in the business. We couldn’t be more excited to share the news – we are moving!

Although the move isn’t significant in distance (the new space will be just 5km away – on the border of Pickering/Ajax) it is significant in size! Tigris has operated from an open concept space with room for 4 employees since 2007 with a satellite office in Toronto for additional support. The new office will afford the space for twice the number of employees and ample storage space. Our head office team is extremely excited for the move, which will take place March 7-8 weekend. The new office space will accommodate our growing needs for space and volume of internal employees (our Marketing & HR Coordinator recently transitioned from part time to full time. Who knows… we may even take on interns next!).

The new office space is double the size of our current space with 2 floors, 2 washrooms, a boardroom, kitchen, 6 offices and a front reception area. The office space was previously operating as health and wellness clinic and their brand colours happen to match Tigris’ – how perfect! Our account coordinators can’t wait to start decorating their new offices! Our new sign is designed and will be up once we take possession Feb. 27. We are literally counting down the days until the big move.

Tigris is Excited for a New Milestone & Humbled by the Growth of our Experiential Marketing Toronto Agency.

None of this could have been possible without our amazing clients and temporary staff across Canada. Our client base has grown exponentially, resulting in sales doubling from 2013 to 2014. We’re just shy of 100 quotes and proposals for 2015 to support event services and requests across the country, and it’s only February! We’ve also hosted several interviews this year to expand our roster of temporary staff in Canada’s major markets including Toronto, Victoria, Edmonton, and Calgary. We even have an event in New York City this coming Sun., Feb. 15 in association with Krista Slack and MLSE.

We know that we aren’t the only temporary staffing agency in Toronto, and there has been a lot of new companies to arise in the past five years. We pride our growth in our ability to provide top event management, brand ambassadors and promotional models, as well as our ability to specialize in experiential, creative, and event planning. We are a small experiential marketing Toronto agency company that creates high impact experiences to help consumers connect to big brands.

Speaking of big brands, we don’t usually like to brag, but event portfolio is quite large and continues to grow. Some of our notable clients include Petcurean, Bell Media, CHIN Radio, Zoom Media and Campari. We pride ourselves on the relationships we have built with these reputable brands and value the experiences we have created with them.

We are so excited to add “New Office Space” to our list of milestones.

2004 Tigris Personnel launches as a small staffing agency in Toronto and division of parent company, I.OPT Marketing Groups Ltd.
2005 Serena Schwab becomes managing partner of Tigris and expands to Montreal
2006 Tigris expands nationally with a back to school promotion spanning 110 stores in 15 markets for 6 weeks. The program was planned in less than 1 month
2008 Serena Schwab becomes sole owner after the founder of the company leaves the business
2010 Tigris adds experiential marketing to it’s available services
2013 Tigris adds creative solutions to its services, legally drops ‘Personnel’ from name to become Tigris Incorporated and dissolved parent corporation I.OPT
2014 Marks the company’s 10th anniversary in business and celebrated with clients, colleagues and friends at a party at The Spoke Club
2015 Tigris purchases new company office due to expansion 🙂 !!!

Seriously, it feels a little bit like Christmas around here, and we can’t wait to pop the champagne on our official move in date. But don’t worry, amongst all the celebration we will still be busy working! In February, we have several anticipated events with multiple clients across Canada including the Canadian International Auto Show with Toronto Star, national trade shows in Toronto, Winnipeg, Vancouver, Calgary, Edmonton and Halifax for Java Brewing, street promotions for in Morrisburg/Binbrook Orange Board Media, and lots of other events. We are also in the midst for promoting preliminary interviews for the 2015 Miss & CHIN International Competition at the 49th Annual Scotia Bank CHIN Picnic. Just from this list of clients, you can see how diverse and creative our events tend to be.

2015 has already proven to be a year of new opportunities and growth for us here at Tigris, and we would love for you to be a part of this journey. If you are interesting in working as a promotional model or brand ambassador, please apply here. If you are looking for any of our diverse range of services, please contact us at 416.283.9119 for a free quote. Or, you could even drop by our new office if you are in the area! Our expertise is available in over 15 markets across Canada including Vancouver, Montreal and Calgary.

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