Using Field Market Research to Discover Valuable Insights Into Your Product & Brand

Specializing in Field Market Research Execution

Use field market research to discover what your customers are thinking, so you can give them what they need and want!

Field Market Research

Knowledge is power so what better way to strategize and plan for future decisions, than with a field market research program!

Proactively seeking the opinions and perceptions of your consumers will help protect your brand during changing times.

Aside from the data collected, field market research campaigns make consumers feel valued. It gives consumers the impression that brands are catering towards them.

Field market research and technology go hand in hand. Tigris’ team of tech-savvy field market research intelligence interviewers will connect with your target consumers to gather perceptions, attitudes and information about your brand.

Field market research can be done by collecting accurately and efficiently using ipads, PDA’s, laptops or tablets.

Industry Partners in Field Market Research

Tigris has partnered with a leader in the market research industry. We are able to interpret data using emotional science so companies can understand how people genuinely feel about their product or service. Surveys can range in length from 5 minutes to 45 minutes. However, the longer the participant must spend providing their input, their expectation for an incentive increases.  The length of the interaction and the incentive for participation should be well thought out and appeal to a wide range of consumers to ensure optimal participation.

As an extension of our field market research activities, Tigris can also assist with your brands digital marketing strategy. The internet is the most effective communications tool of modern day. So how can brands stay connected? They need to manage their online experience in an authentic and relevant way that simultaneously motivates consumer interaction.

Tigris will conceptualize an innovative online strategy, monitor and measure online activities and engage your brand in the online conversation.  Some opportunities for online brand experiences include:
•   Micro-site Development
•   Online Contest Applications & Sweepstakes
•   QR Codes
•   Social Media Strategies
•   Twitter & Facebook Community Development & Management

Brands can and should have a strong online presence but they must tread carefully. Consequently, social media is a two sided conversation and consumers can vocalize their opinions about a brand – good – or bad. Tigris is here to create and manage a successful digital marketing strategy to maximize your brand’s position online.

Call us at 416.283.9119 today for a free no-obligation quote.

Tigris’ Field Market Research Services Available at Top Locations including: Toronto, ON – Vancouver, BC – Calgary AB

 

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