Our Red Deer Street Team consisted of 3-6 friendly, outgoing events staff to target various locations within downtown Red Deer. The program objective was to provide key messaging of a secret event, including date and location to spread awareness and get people excited.
In addition to key messaging, our team was to give out sunglasses and business cards with the event slogan #SeeYourselfHere. The team wore branded shirts with their own jean pants or shorts.
Red Deer Street Team Creates Excitement for Secret Community Event
Passerby’s were interested in the secret event and pleased to receive the sunglasses and business cards. Many told our team they would be at the secret event, and bring their friends. Below are a few participant testimonials:
- “Awesome, I’ll be there!”
- “These glasses are cool.”
- “I’ve been wondering what this is all abut, I’ve seen the sidewalks painted all over town”.
- “This is an interesting community event!”
- “It’s great to have family friendly events in Red Deer.”
Throughout the promotion, our Red Deer street team interacted with 2,000+ people and gave out close to 1,000 sunglasses and business cards. In addition, the event on August 23rd was a huge success!
Street teams are a cost effective strategy to reach thousands of consumers in a short amount of time, boot sales and improve market visibility of your brand, product or service. If you’re interested in learning more, review our Quick Guide to Street Team Marketing. Contact Tigris today for a free quote for all your event needs. We operate nationwide across Canada with over 2,000 dynamic events staff.