Have you ever seen a grocery store sampling? Tigris was contacted by 6 Degrees, in association with GLAD and Hidden Valley Ranch to execute 15 samplings per weekend for 4 weekends. The samplings were to be executed in various FreshCo locations including Hamilton, Welland, Whitby and Courtice.
How Do You Start Grocery Store Sampling?
Did you know that staff are required to have their food safety certification when sampling within Sobeys and FreshCo? This certification can be obtained online and completed within a matter of hours. This certification ensures staff are aware of the health and safety requirements when handling food. Because the certification is mandatory, all must staff must complete the test before their first shift.
Once certified, it’s important that you feel confident working independently. Majority of the demos are executed with one staff. The staff are responsible for bringing and purchasing supplies, setting up the booth, and greeting shoppers. In addition, the staff must encourage sales and keep track of inventory.
At the GLAD and Hidden Valley Ranch demos, our team sampled Hidden Valley Ranch Tzatziki with carrots. While guests tried the dressing, the sales staff demonstrated GLAD Press’N Seal Cling Wrap. Shoppers were eager to learn more about the convenient product.
Below are a few consumer testimonials:
- “I love GLAD products!”
- “Wow, this is so easy to use.”
- “This dressing tastes great!
Interested in sampling your products in grocery stores? Contact Tigris today to learn more about our event planning and staffing services. We operate nationwide across Canada with 13 years of experience.