The Snack a Smile sales promotion campaign is co-financed by the European Union. Their goal is to promote qualitative citrus fruits from Cyprus to Canadian consumers. The fruits promoted include the Cyprus Mandora (a cross between a mandarin and an orange) and Grapefruit.
The program kicked off with multiple in-store samplings at various grocery stores across Ontario. The finale, Snack a Smile, required lots of planning and working alongside our trusted vendors.
Sales Promotion Campaign: Planning & Staffing
In addition to sourcing supplies and logistics, we only had a month to source and secure a venue! The activation included many components for a truly experiential experience for consumers. They were able to sample freshly squeezed fruit juices & slices, as well as take fruit to go. We also had a draw to win a bright yellow and orange bicycle was won by one lucky participant. Guests were shocked that we were giving away fresh produce for free and eager to learn more about the fruits. Many left with brochures to bring to their local grocer to bring the fruits to their store. Overall, it was an extremely successful sales promotion marketing.
Guests were shocked that we were giving away fresh produce for free and eager to learn more about the Cyprus fruits. Many left with brochures to bring to their local grocer so they could purchase the fruits regularly. Overall, it was an extremely successful sales promotion marketing.
Contact Tigris today for more information on executing your own sales promotion campaign.
