We love contributing to great causes! Tigris teamed up with 6 Degrees and Brita® to promote a special virtual reality experience with ME to WE. Our team was at the Square One food court March 20th to April 9th – did you spot them?
Brita partnered with the WE organization where Canadian consumers are able to purchase a specially-marked Brita product. Their purchase will directly contribute 1 year of clean water to someone in Kenya. Consumers can go online and track their impact by entering their TYI code, which links the purchase to a tangible impact for the community of Irkaat, Kenya, while providing a localized, personal user experience.
Virtual Reality Experience for Brita Consumers
Onsite, our team was to engage patrons at Square One with Virtual Reality using the Oculus Rift. Through this, they were able to generate awareness of Brita’s ME to WE Mission and initiative in Kenya. Many customers were impressed by the activation and interested in buying a specially marked Brita product. Below are a few consumer testimonials:
- “This is really well done. It’s a great way to get people to see what’s actually happening there.”
- “I love what ME to WE stands for!”
- “I use Brita products all the time at home.”
- “This is such a good cause and such a great product!”
- “Wonderful experience! It’s like I was actually there. ”
Are you interested in incorporating a virtual reality experience into your next event? Contact Tigris today to learn more about our experiential event services. We operate nationwide across Canada with over 2,000 events staff on our roster.