Tigris provided Winter Street Teams for Grassroots, in association with Roots for their #BeNice promotion. The activation was on Toronto, Montreal, Quebec City, Vancouver and Halifax.
Winter Street Teams Promote ‘Be Nice’ Campaign
100% of the profits from every purchase of a nice button or limited-edition enamel pin supports Indigenous Youth Empowerment Programming run by WE. Our street team approached passersby with a smile and gave out one button to each person to show their pride and support. In total, our team gave out over 4,000 buttons!
Shoppers adored the pins and our brand ambassadors. Below are a few testimonials:
- “I would totally wear this!”
- “Wow, this is so cute.”
- “What a great campaign!”
- “I love this idea, I’ll wear the pin!”
- “One word can be so powerful, we all should be nice.”
Are you looking to execute a street team? Contact Tigris today to learn more about our event staffing services, natiowide across Canada.
