Tigris teamed up with Zoom Media to roll out a national event marketing program for a vitamin product, Emergen-C, in three major cities across Canada including Toronto, Montreal, and Vancouver from May 23-30.
Tigris began working on the program in February and deliverables included sourcing and securing venues, creating uniforms, coordinating deliveries of samples, booking and training teams of event management and events staff for each city. In total, 30,000 samples were distributed during the 6 shifts.