Tigris teamed up with GTAA and Juniper Park to execute the TIFF Experiential Zone at Pearson Airport for the Toronto International Film Festival. Tigris booked a team of events staff to operate 4 popcorn carts for each shift of the 3 week campaign. The events staff were responsible for making/serving popcorn and cleaning the stands at the end of each shift. Due to security, the team also obained police checks to work in authorized terminals of the airport. More than 15 000 samples were distributed during the 17 day experiential marketing campaign.
