An Experiential Summer Tour is the perfect tool to leverage your brand, wouldn’t you agree? There are thousands of high traffic events across the country happening every week! Of course, not every event will suit your brand. It’s important to decide on a theme that directly relates to your mission and product. As a result, consumers will understand why your brand is attending the specific festival, concert or event.
Tigris teamed up with 6 Degrees Communication, Royale and Irving Oil once again for their 2017 Summer Tour. To leverage and promote Tiger Towel’s “Food Truck” TV spot, the brand decided to participate in food related events across Canada. In addition to promoting the TV spot, their main goal is to drive product trail.
2017 Tiger Towel Experiential Summer Tour
This year, our team was spotted at the following festivals:
- Mississauga Waterfront Festival @ Memorial Park Jne 18-18
- Festival D’ete in Quebec City July 6-9
- K-Days @ Edmonton Expo Centre July 20-23
- Grand Poutinefest @ Old Port Montreal August 2-6
- Jerkfest @ Centennial Park, Etobicoke August 11-13
To learn more about our teams involvement in this event, check out last years blog post. Our team executed the same experiential summer tour; staff were eager to join in on the fun again! If you’re looking for a team to bring your event to life, contact Tigris today. We operate nationwide across Canada with 2,000 brand ambassadors on our roster.