Tigris teamed up with FoodbyDesign for the 2nd consecutive year to promote Heinz at the 88th CPMA Annual Convention & Tradeshow. A team of brand ambassadors were booked to host two booths at the show, sampling Arthur’s Fruit Smoothies and Renee’s Dips. The team received a detailed event protocol so they could speak confidently about the products, boost awareness – trial – and sales! In total over 5,000 samples were distributed over the 2 days.
