Rogers contracted Tigris for the 2nd consecutive year to set up and staff their booth at desiFEST. Tigris booked a team of 10 friendly, attractive and knowledgeable South Asian brand ambassadors and event management to engage guests in an online contest, showcase their multicultural programming and hand out giveaways. The team interacted with thousands of people during the 12 hour event and secured 1200 contest entries (100 per hour).
